- Wu Upped To COO, Draftfcb Ad/Healthcare Units
MediaDailyNews, Fern Siegel - Thursday, January 12, 2012
Linda Wu, most recently EVP, strategic operations and project management at Draftfc ...
- PB Cheerios Drives Parents Nuts
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 12, 2012
Parents of children who have peanut allergies are concerned, to say t ...
- Posters Urge Diners To Avoid Super-Sized Portions
Marketing Daily, Karlene Lukovitz - Wednesday, January 11, 2012
City's childhood obesity rate down, but still high, and 57% of adu ...
- The Simple Facts Can Be Hard To Swallow
Marketing Daily - Top of the News, Thom Forbes - Wednesday, January 11, 2012
Switching stations, I heard Mayor Michael Bloomberg's distinctive New York accent layer ...
- Grocers Giving Nutrition Advice
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 10, 2012
A growing number of grocers are signing up to have the foo ...
- Walgreens' Upscale Flagship In Chicago
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 10, 2012
National drug store chain is going high end for its flagship ...
- 1-800-Dentist Amps Web Optimization Efforts
Marketing Daily, Tanya Gazdik - Monday, January 9, 2012
1-800-Dentist has chosen SiteSpect, Inc, as its multivariate testing and behavioral targeti ...
- More Pharma Firms Entering Deeper Social Waters With Confidence
Marketing: Health, Greg Singh - Tuesday, January 10, 2012
While many businesses have raced to build their presence in the onli ...
- A Marketer's New Year's Resolution
Marketing Daily, Gerald Carrafiello - Monday, January 9, 2012
Help consumers find the right balance between health and pleasure. ...
- Building Lifetime Customer Value With Relationship Marketing
Marketing: Health, Kabir Shahani - Friday, January 6, 2012
It's clear to most healthcare marketers today that the territory is changin ...
- 2011 Ace Score Rankings: KitchenAid Leads The Pack
Marketing Daily, Karlene Lukovitz - Wednesday, January 4, 2012
The 60-second commercial employs product innovation and "storytelling" by showing home che ...
- Walgreens Writes Rx For Express Scripts Customers
Marketing Daily - Top of the News, Thom Forbes - Tuesday, January 3, 2012
The dispute between Walgreens and Express Scripts over reimbursement rates is ...
- Digital, Social Advances Offer Opportunity In 2012
Marketing: Health, Reggie Bradford - Tuesday, January 3, 2012
From medical providers to insurers and from politicians to the public, heal ...
- The Promise Of A New You Gets New Meaning
Marketing: Travel, Gary Leopold - Tuesday, January 3, 2012
Medical tourism is poised to become one of the fastest growing segmen ...