- HHS Launches Vaccine Campaign For COVID, Flu, RSV
Marketing Daily, Les Luchter - Wednesday, August 28, 2024
One :30 spot begins by bluntly asking "Why are COVID-19 vaccines sti ...
- Pfizer Moves Into Telehealth, D2C With New Platform
Marketing Daily, Les Luchter - Tuesday, August 27, 2024
As outlined in a Pfizer video, the new platform assists consumers ...
- Parento: 'Breasts Need Rest,' Parents Need Paid Leave
Marketing Daily, Les Luchter - Monday, August 26, 2024
The breast angle is a "very cheeky phrase" that ties into t ...
- Fast-Forward To Boredom: How Can Advertisers Circumvent Video Switching?
Marketing Daily, Les Luchter - Friday, August 23, 2024
Study: Swiping through online videos only makes viewers more bored, Does bra ...
- Food Allergies: 'Accidents Happen' Says Xolair Campaign
Marketing Daily, Les Luchter - Friday, August 23, 2024
One spots shows how easy it is to confuse French vanilla i ...
- Meta Wants Appeals Court To Hear Privacy Battle Over Health Data
MediaDailyNews, Wendy Davis - Thursday, August 22, 2024
Meta is asking a judge to authorize an immediate appeal of ...
- Medical Science Gets Soulful In Holy Name Brand Campaign
Marketing Daily, Les Luchter - Wednesday, August 21, 2024
Campaign emphasizes healthcare system's "commitment to humanism in medicine...while showcasing its leading-ed ...
- Do Hydrated Humans Have More Fun? Q&A With Nuun's Chris Brody
Pharma & Health Insider, Les Luchter - Thursday, August 22, 2024
The marketer of hydration tablets celebrates its 20th anniversary with creative activatio ...
- Ring This Up: Smart Wearables Hitting Mainstream Status
Marketing Daily, Les Luchter - Monday, August 19, 2024
Consumer adoption of smart wearables is now nearly half (48%) of U. ...
- Ryan Reynolds' Latest Film: 'More To Parkinson's'
Marketing Daily, Les Luchter - Friday, August 16, 2024
The actor co stars, along with his mother, in a spot explaini ...
- Kolorex Hypes Fungus-Fighting Horopito Herb
Marketing Daily, Les Luchter - Wednesday, August 14, 2024
New campaign includes paid ads on Google and Amazon, influencer marketing, rad ...
- Study Finds AI Anxiety Therapy Effective, Faster Than Seeing A Human
Pharma & Health Insider, Les Luchter - Thursday, August 15, 2024
AI-driven mental health therapy reduces anxiety in 82% of patients -- ...
- With Paris' 'Cardboard Beds' In Rear View, Mattress Firm Woos US Olympians
Marketing Daily, Les Luchter - Tuesday, August 13, 2024
Mattress Firm -- which had nothing to do with those beds ...
- Study: Text Messaging Improves Teen Vaping Quit Rates
Marketing Daily, Les Luchter - Monday, August 12, 2024
"Text messages serve as powerful reminders of an initial commitment to qu ...
- Gun Violence Prevention Campaign Evokes Trump Shooting
Marketing Daily, Les Luchter - Sunday, August 11, 2024
"Not everyone is that lucky" reads copy evoking last month's assassination attem ...
- Reality Check: Libresse/Bodyform Reveals 'Period' Truths
MAD, Fern Siegel - Wednesday, August 7, 2024
The spot asks: "What do you wish you'd been told?" ...
- Walsh Takes Reins As COO Ogilvy Health
MAD, Fern Siegel - Wednesday, August 7, 2024
Ahe will oversee agency operations, marketing and communications, and innovation for Nor ...
- Walgreens Wants Out Of Healthcare
Marketing Daily, Sarah Mahoney - Thursday, August 8, 2024
The retailer is mulling ways to undo the $6 billion acquisition ...
- Summer's Eve: 'Wipe The Day From Your Vajay'
Marketing Daily, Les Luchter - Tuesday, August 6, 2024
Summer's Eve says that "Wipe the Day," besides fighting odor, destigmatizes conversatio ...
- SetSet Sets Launch As Psychedelic Microdosing Community
Marketing Daily, Les Luchter - Monday, August 5, 2024
SetSet says it has partnered with medical professionals and licensed therapists ...
- As Easy As 'Lay, Spray, Stay': PSAs Provide Steps For Opioid Overdose Reversal
Marketing Daily, Les Luchter - Friday, August 2, 2024
NFL Hall of Famer Emmitt Smith explains how to use Narcan Nas ...
- Who's There? Retailers Can't ID Visitors And Prospects
Email Insider, Ray Schultz - Thursday, August 1, 2024
Customers spend almost 70% more when they return a second time. B ...
- Study: Trust In Chain Store Pharmacies Continues To Slide
Marketing Daily, Les Luchter - Wednesday, July 31, 2024
Long wait times and difficulty in ordering prescriptions resulted in a continui ...
- Toxic Tampons: Halfway Home To A NY Ban
Pharma & Health Insider, Les Luchter - Thursday, August 1, 2024
"If you knew what your tampons were really made of, it wou ...
- Lilly's Olympic Spiel: 'Fight Like Hell' For Your Body
Marketing Daily, Les Luchter - Tuesday, July 30, 2024
Eli Lilly's one-minute "One Body" film stresses that everybody might get sic ...
- Pediatric Nutrition Brand Bobbie, Designer Tan France Advocate For Paternity Leave
Marketing Daily, Danielle Oster - Tuesday, July 30, 2024
The campaign drives support for the FAMILY act, which would provide a ...
- Montefiore Hospital Brings Energy Of The Bronx To The Seine
Mad Blog, Barbara Lippert - Saturday, July 27, 2024
Hospital shows history of breaking -- from Bronx hallway to Olympics spo ...
- Talking Toilet, Detective Pal Solve Flushing Crimes
Marketing Daily, Les Luchter - Friday, July 26, 2024
Duo aims to get consumers to look for the "Do Not Flus ...
- Mary Tyler Moore: Comedy Icon's Health Activism Still Resonates
Marketing Daily, Les Luchter - Wednesday, July 24, 2024
The diabetes activist legacy of late actress Mary Tyler Moore popped ...
- NeOnc Noses Into Novel Brain Cancer Treatment
Pharma & Health Insider, Les Luchter - Thursday, July 25, 2024
Biotech company NeOnc is in clinical trials with products designed to bre ...