- Product Placement Big In Telenovelas
Around the Net In Media, Phyllis Fine - Monday, August 29, 2011
Viewers who watched Telemundo's telenovela "Mi Corazón Insiste" saw a new ty ...
- Choices, Choices, Choices
Engage:Hispanics, Juan Aceves - Thursday, August 25, 2011
Lately I have been interested in how and why we chose wh ...
- Media Strategy Should Work Across Languages
Engage:Hispanics, Stephanie Da Costa - Thursday, August 18, 2011
Recent research published in Advertising Age's Annual Hispanic Fact Pact revealed ...
- Univision Adds Sports Programming Execs
MediaDailyNews, David Goetzl - Thursday, August 11, 2011
In advance of its all-sports network, Univision has added a pair ...
- HuffPost LatinoVoice Launches, Targets Bicultural Hispanics
Online Media Daily, - Thursday, August 11, 2011
The AOL Huffington Post Media Group has launched HuffPost LatinoVoices, a n ...
- Kmart Introduces Spanish-Language Branded Video Series, Real-Mom Interviews, Video Shopping
VidBlog, Steve Smith - Friday, August 12, 2011
Among the many other things I wish I had paid closer attenti ...
- 5 Reasons Marketers Should Pay Attention To Google+
Engage:Hispanics, Lee Vann - Thursday, August 11, 2011
As the fastest-growing site in history, Google's month-old social networking platform Googl ...
- Ad Targets: NNN Launches Hispanic Network
MediaDailyNews, Erik Sass - Wednesday, August 10, 2011
The nation's largest ad network for newspapers, the Newspaper National Network, h ...
- Q&A: Sears Boosts Social/Hispanic Connections
Marketing Daily, Sarah Mahoney - Tuesday, August 9, 2011
Marketing Daily caught up with Oscar H. Castro, director/general manager of internation ...
- Univision Upswing: Ramps Up Sales, Cable Nets
MediaDailyNews, David Goetzl - Thursday, August 4, 2011
Univision plans to invest up to $40 million this year in buildi ...
- Is Hispanic Advertising A Discipline?
Engage:Hispanics, Jose Villa - Thursday, August 4, 2011
Hispanic advertising in the U.S., since its inception in the 1960s (che ...
- The Beginning Of A Multicultural Marketing Approach
Engage:Hispanics, Sebastian Aroca - Thursday, July 28, 2011
Sooner or later, the Latinos and non-Latinos will be totally absorbed in ...
- Dems' Spots Target Hispanics For 2012 Election
Marketing Daily, - Monday, July 25, 2011
Well over a year before the election, the Democratic National Committee h ...
- Nissan To Launch Spanish-Language Facebook Page
Marketing Daily, - Friday, July 22, 2011
Nissan Americas will launch a Spanish-language Facebook page this weekend at t ...
- NNN Unveils Hispanic Newspaper Network, Targets Local Spanish TV Ad Budgets
MediaDailyNews, Joe Mandese - Monday, July 25, 2011
In recognition of the growing size and influence of the U.S. Hispan ...
- Dems' Spots Target Hispanics For 2012 Election
MediaDailyNews, David Goetzl - Friday, July 22, 2011
The Democratic National Committee has launched a campaign for President Obama, targeti ...
- Badillo To Program Director, Discovery U.S. Hispanic
MediaDailyNews, - Thursday, July 21, 2011
Discovery U.S. Hispanic announced it has named Maria Badillo as director ...
- Defying Easy Categorization: Latinos And Communication Technology
Engage:Hispanics, Andrew Speyer - Thursday, July 21, 2011
The studies themselves are excellent, unsurprisingly, given the sources. But they challen ...
- American Family Insurance Focuses On 'Dream'
Marketing Daily, Tanya Gazdik - Monday, July 18, 2011
The effort, from Ogilvy & Mather, includes TV, radio, print, online, digita ...
- 'Siempre Mujer,' CNN Target Hispanic Women
MediaDailyNews, Erik Sass - Friday, July 15, 2011
Meredith Corp.'s "Siempre Mujer" is teaming up with CNN en Español ...
- ESPN Deportes Launches Original Programming, 'E:60'
MediaDailyNews, David Goetzl - Thursday, July 14, 2011
ESPN's Spanish-language network is launching its own version of ESPN's "60 Minutes"-sty ...
- Online Retailers Should Put Up A 'Se Habla Espanol' Sign
Engage:Hispanics, Lee Vann - Thursday, July 14, 2011
As a follow up to my last post, "Five Reasons for Usi ...
- What We've Learned About 'Acculturation'
Marketing Daily, Christine Montenegro McGrath - Tuesday, July 12, 2011
Acculturation is a tricky concept and can lead marketers down the wro ...
- Disney, Buick Sponsor Blogger's Mega Vacation
Marketing Daily, Tanya Gazdik - Monday, July 11, 2011
"This is a case study that showcases what a brand like Disn ...
- NGL Media Targets Latinos Cross-Platform
MediaDailyNews, Erik Sass - Friday, July 8, 2011
With the Latino market growing in both numbers and spending power, n ...
- Discovery en Español Reports Record Audiences
MediaDailyNews, Erik Sass - Thursday, July 7, 2011
Discovery en Español enjoyed its best second quarter ever, in terms ...
- Hispanic Advertising Goes Digital ... Sort Of
Engage:Hispanics, Jose Villa - Thursday, July 7, 2011
I was watching the Copa de Oro finals match between the ...
- Knowledge Networks Acquires Garcia
Online Media Daily, - Wednesday, July 6, 2011
Knowledge Networks has acquired Garcia Research Associates (GRA), a research company specializi ...
- TR3S.com Heats Up the Grill With New Latino Series...and a Giant Hamster
VidBlog, Steve Smith - Tuesday, July 5, 2011
If those July 4 hot dogs yesterday just didn't seem to ha ...
- Connecting 'Like A Good Neighbor' On Facebook
Engage:Hispanics, Joe Kutchera - Thursday, June 30, 2011
Find your voice and your passion, first and foremost. Once you ha ...