- Millennial Mysteries
Marketing: Travel, Harvey Chipkin - Monday, June 16, 2014
As the Hollywood screenwriter William Goldman famously said, "Nobody knows nothing." ...
- Hilton Creates A Mixed Bag Of Curios
Marketing Daily - Top of the News, Thom Forbes - Wednesday, June 4, 2014
Hilton Worldwide is building a "collection" of upscale four- to five-star hote ...
- Hotel Revenues Low? Say Hello To CRO
Marketing: Travel, Dave Spector - Tuesday, May 27, 2014
New metric powers RevPar, ADR and AOR. ...
- Don't Let Grass Grow Under Your Website
Marketing: Travel, Harvey Chipkin - Monday, May 19, 2014
It's 2014. Do you know where your website is? Redesigning a websi ...
- Hotel Marketing Apathy: The Hidden Cost Of Doing Nothing
Marketing: Travel, Dave Spector - Monday, April 28, 2014
A dangerous trend is creeping its way into the hallways of hote ...
- The Changing Face (Or Screen) Of Customer Experience
Marketing: Travel, Todd Wilson - Monday, April 14, 2014
The importance of the mobile experience in travel marketing can't be understate ...
- Starwood Links With Live Nation For Music
Marketing Daily, Tanya Gazdik - Tuesday, April 8, 2014
"Starwood has put its stake in the ground as having one ...
- Don't Forget The Product: Little Things Still Mean A Lot
Marketing: Travel, Gary Leopold - Monday, April 7, 2014
I just returned from a three-week vacation in Hawaii, and I w ...
- Surprise! Your Hotel's Website Is Killing Your Business
Marketing: Travel, Dave Spector - Wednesday, March 26, 2014
Would you buy three-year-old TVs for your rooms? How about cheap lob ...
- Will These Hotels Be Best Sellers?
Marketing: Travel, Harvey Chipkin - Monday, March 17, 2014
The relentless movement toward experiential travel seems about to reach a n ...
- Crowne Plaza Fuels 'Big Win' Vids With Rickie Fowler
Marketing Daily, Karl Greenberg - Thursday, March 13, 2014
Crowne Plaza's piece of the "Big Win" promotional pie centers on vide ...
- Loews Hotels Partners With Fiat
Marketing Daily, Tanya Gazdik - Wednesday, March 12, 2014
Loews Hotels is partnering with Italian automaker Fiat to offer chauffeured servic ...
- Going Local (and Social)
Marketing: Travel, Todd Wilson - Monday, March 10, 2014
Remember "The Accidental Tourist?" The Anne Tyler novel (and Oscar-nominated movie) featur ...
- Serving The Locally Curious
Marketing: Travel, Gary Leopold - Monday, March 3, 2014
Hyper local movement requires hotel brands to rethink their role ...
- Hotel Indigo Connects Guests With Neighborhood
Marketing Daily, Tanya Gazdik - Wednesday, February 26, 2014
InterContinental Hotels Group's Hotel Indigo is introducing an initiative to help conne ...
- Toughest Question In Hotel Marketing: What Should The Budget Be?
Marketing: Travel, Dave Spector - Monday, February 24, 2014
Last time, we covered the wrong ways to answer the question: h ...
- The Data You're Not Using
Marketing: Travel, Todd Wilson - Monday, February 10, 2014
As marketers, we generate and consume tremendous amounts of data - wheth ...
- Next Brand App Stage - Engagement Enhancement
MoBlog, Steve Smith - Tuesday, January 28, 2014
The Mobile Insider Summit kicked off with a panel of branded a ...
- How Much Should Your Hotel Marketing Budget Be?
Marketing: Travel, Dave Spector - Monday, January 27, 2014
One of the most vexing questions posed to marketing managers in a ...
- Getting The Most Out Of Competitive Research
Marketing: Travel, Todd Wilson - Monday, January 13, 2014
Every marketer loves checking out the competition - and with the trackabili ...
- Managing Revenues: Not As Systematic As You Might Think
Marketing: Travel, Gary Leopold - Monday, January 6, 2014
New study reveals that many hotel revenue managers are dealing with inaccura ...
- HomeAway Ready For World Cup
Marketing Daily, Aaron Baar - Monday, December 23, 2013
"One of the things we've seen is that when people book vacati ...
- What Do Hotel Marketers Want For Christmas?
Marketing: Travel, Dave Spector - Monday, December 23, 2013
Before we break for the holidays, we asked our staff, client GM ...
- Targeting Customers Is No Longer Enough
Marketing: Travel, Harvey Chipkin - Monday, December 16, 2013
It's not enough to target customers. Now you have to remarket ...
- Taking (A Little) Stress Out Of Holiday Travel
Marketing: Travel, Todd Wilson - Monday, December 9, 2013
It's the most wonderful time of the year, right? Packed flights, ful ...
- Forget Big Data: 10 Simple Ways To Drive Revenue With 'Little' Data
Marketing: Travel, Dave Spector - Monday, November 25, 2013
A recent study revealed that only 10% of all companies use the ...
- Hilton Urges Workers To 'Use It Or Lose It'
Marketing Daily, Tanya Gazdik - Wednesday, November 20, 2013
Hilton Hotels is kicking off a promotion aimed at professionals who ha ...
- 'Cool' Can Make For Lukewarm Marketing
Marketing: Travel, Harvey Chipkin - Monday, November 18, 2013
Brands seem to be in a mad rush to get ahead ...
- Southwest Airlines, Best Western Tops In Brand Awareness
Marketing Daily, Tanya Gazdik - Friday, November 15, 2013
"In a very competitive airline industry where consumers are extremely focused ...
- Knowing Your Audience
Marketing: Travel, Todd Wilson - Monday, November 11, 2013
We go to great lengths to know and understand our customers. Behavior ...