- Global Media Shift: Online Tops Offline Usage
MediaDailyNews, Steve McClellan - Wednesday, March 27, 2013
For consumers of media worldwide, online usage now exceeds offline media consumptio ...
- DirecTV Pushes Rev Streams, NFL Sunday Ticket
MediaDailyNews, Wayne Friedman - Wednesday, March 6, 2013
DirecTV is growing its commercial, consumer movie business and advertising services ...
- WhatRunsWhere Opens In Latin America
Online Media Daily, Fern Siegel - Tuesday, March 5, 2013
WhatRunsWhere, a service that lets advertisers and ad agencies track competitors' onli ...
- WPP Records Small Rev Gains, But Bigger Growth Outside U.S.
MediaDailyNews, Steve McClellan - Friday, March 1, 2013
WPP reported a 2.5% revenue gain to $16.4 billion for full-year 20 ...
- 'Doki' Premieres On Discovery Kids
MediaDailyNews, Fern Siegel - Tuesday, February 5, 2013
Discovery Kids plans to debut the animated preschool series "Doki" this yea ...
- Grimaldi Upped To VP, Latin America, Publicitas
MediaDailyNews, Fern Siegel - Tuesday, January 29, 2013
Lucio Grimaldi has been promoted to vice president, Latin America. ...
- MediaCom Wins More McCain Business, Buys Massive
MediaDailyNews, Fern Siegel - Thursday, January 24, 2013
MediaCom has extended its relationship with McCain to include six more Europe ...
- Bortman Named Latin American GM For Celltick
Online Media Daily, Fern Siegel - Friday, January 18, 2013
Celltick Technologies, specializing in mobile initiated commerce, named Fernando Bortman as gener ...
- Global Ad Forecasts: 4%-5% In 2013
MediaDailyNews, Wayne Friedman - Wednesday, January 9, 2013
Another worldwide advertising estimate has pulled back on its projections for grow ...
- Omnicom CFO Predicts Modest 2013 Rev Growth
MediaDailyNews, Steve McClellan - Tuesday, January 8, 2013
Omnicom Group CFO Randy Weisenburger told an investor group that he expec ...
- Argentina Uses Ads In Push To Regain Falklands
MediaDailyNews, Steve McClellan - Thursday, January 3, 2013
The Argentine government placed an open-letter ad in two UK newspapers toda ...
- Forecast: Solid Growth For Global Ad Spend
MediaDailyNews, Wayne Friedman - Friday, December 28, 2012
Media advertising spending grew 5.4% to just under $519 billion in 20 ...
- MDC Estimates Nearly 7% Rev Growth In 2013, Expands Globally
MediaDailyNews, Steve McClellan - Thursday, December 6, 2012
While stopping short of calling it official guidance for next year, Dav ...
- Publicis, IBM Expand eCommerce Partnership
Online Media Daily, Steve McClellan - Wednesday, December 5, 2012
Publicis Groupe and IBM have expanded their 10-year old e-commerce partnership ...
- Jaguar Film Touts New F-Type
Marketing Daily, Karl Greenberg - Wednesday, November 28, 2012
Jaguar is touting its F-Type with a short film featuring actor Dami ...
- Global Advertising Budgets Up 2.7%
MediaDailyNews, Wayne Friedman - Thursday, November 8, 2012
Nielsen Global AdView Pulse says for the first half of 2012, telecommunicatio ...
- Brown Named Digital Head, MediaCom Mexico
Online Media Daily, Fern Siegel - Thursday, October 25, 2012
MediaCom has named Daniel Brown as the new head of digital f ...
- Global Ad Dollars Up: TV Leads, Internet Rises
MediaDailyNews, Wayne Friedman - Thursday, October 18, 2012
Internet, outdoor, and TV continued to be the top media categories maki ...
- Omnicom's Wren Calls Earnings 'Solid'
MediaDailyNews, Steve McClellan - Tuesday, October 16, 2012
Omnicom Group was first out of the gate among agency holding compani ...
- 'Metro' Launches In Puerto Rico
MediaDailyNews, Fern Siegel - Tuesday, October 2, 2012
Metro International ("Metro"), the international newspaper, will expand in Latin America ...
- Global Ad Spend Up 2.4%, Biggest Growth In Mideast, Africa
MediaDailyNews, Wayne Friedman - Friday, September 28, 2012
Global advertising spend picked up still sluggish single-digit growth in the seco ...
- Cisneros' RedMas Acquires Kontextua, Expands Digital Hispanic Presence
Online Media Daily, Joe Mandese - Monday, September 24, 2012
RedMas, the digital ad unit of the Cisneros Group of Cos., announc ...
- Allstate Helps Latinos Reach Educational Goals
Marketing Daily, Aaron Baar - Tuesday, September 18, 2012
Even as the Hispanic market continues to grow in the United State ...
- Bankers Chase Mobile In Latin America
The Third Screen, Chuck Martin - Wednesday, September 19, 2012
Mobile is beginning to take center stage in financial services in Lat ...
- Mediabrands Hires Suarez As President Of World Markets
MediaDailyNews, Steve McClellan - Thursday, September 13, 2012
IPG Mediabrands has appointed Andrea Suarez as its new president of wor ...
- WPP Revs Up 6%, Enjoys Increased Ad Spend Worldwide
MediaDailyNews, Steve McClellan - Thursday, August 30, 2012
WPP, the largest marketing services holding company by revenue, posted a near ...
- Mediabrands Rolls Out BPN, Operating Worldwide
MediaDailyNews, Steve McClellan - Monday, August 27, 2012
Mediabrands has quietly begun rolling out its third media agency, Brand Programmi ...
- Lindner To President, McCann Worldgroup, Americas
MediaDailyNews, Steve McClellan - Friday, July 20, 2012
McCann Worldgroup has reorganized its management team, confirming that Luca Lindner wi ...
- Consumer Spending Drops, Tech And Entertainment Hit Hard
MediaDailyNews, Wayne Friedman - Tuesday, July 17, 2012
A slight decline in global consumer confidence data could be a conce ...