- Brand Safety, Viewability Measurement Tumbles
MediaDailyNews, Laurie Sullivan - Tuesday, October 28, 2025
Engagement with ads does not always correspond with conversion rates, and viewabili ...
- Gaming Rivals Television As Core Entertainment For U.S. Households
Research Intelligencer, Robert Williams - Tuesday, October 28, 2025
Gamers now spend as much time playing video games as they ...
- Analyst Forecasts 18% Gain In Q3 Streaming Ad Buys
Television News Daily, Wayne Friedman - Monday, October 27, 2025
National linear TV will drop 10% to $4.65 billion, with national ...
- Drink Up, Linear TV: But Go Easy On Bubbles And The Sugar Rush
TV Watch, Wayne Friedman - Thursday, October 23, 2025
Linear TV, the thinking goes, will still be around - with f ...
- Linear TV Remains Key Influence In Home Improvement Purchases, TVB Study Says
Research Intelligencer, Robert Williams - Monday, October 20, 2025
Television ranked as the leading influence across all stages of the purcha ...
- Streamers See Sharp Declines In Linear Media Spend
Television News Daily, Wayne Friedman - Tuesday, October 14, 2025
Media spend/value for streamers fell nearly 50% to $241.8 million, with declin ...
- CBS Marks Fall Start With Old-School Linear Premiere Week
TVBlog, Adam Buckman - Friday, October 10, 2025
CBS is the only one of the four broadcast networks to s ...
- NFL, College Football Boost Q3 Linear Ad Spend 4%
Television News Daily, Wayne Friedman - Thursday, October 9, 2025
Total TV ad impressions sank nearly 3% to $1.7 trillion, with nation ...
- NBCU Nears NBA Sellout, Closes 170 Ad Deals
Television News Daily, Wayne Friedman - Monday, October 6, 2025
NBCU has signed on 170 advertisers for its first season of t ...
- IAB: Media Buyer Outlook Dives From Start Of Year
MediaDailyNews, Laurie Sullivan - Thursday, September 25, 2025
Media-buyer spending expectations fell from a 2025 growth of 7.3% in Janua ...
- NFL 'Option' For Networks, Streamers: Pass, Throw Or Run?
TV Watch, Wayne Friedman - Thursday, September 25, 2025
Option deal points could be triggered as early as next year. T ...
- CTV Approaches A Third Of TV Ad Spending
MediaDailyNews, Joe Mandese - Thursday, September 11, 2025
The finding comes as the medium surpasses total viewing and approaches pari ...
- YouTube Scores Another Touchdown: What's Next - A Favorite Unscripted Show?
TV Watch, Wayne Friedman - Wednesday, September 10, 2025
YouTube is now on a level - or at least in t ...
- Global Forecast: Linear TV Spend To Drop 11% Next Year
Television News Daily, Wayne Friedman - Thursday, September 4, 2025
The biggest global TV ad spenders on average now allocate just 3 ...
- Americans Spend More On Streaming Than Ever As Cable Loses Ground
Research Intelligencer, Robert Williams - Tuesday, September 2, 2025
Spending on video and music streaming rose more than 10% year ov ...
- Linear, D2C Ads Take A 'Step Back'
Television News Daily, Wayne Friedman - Wednesday, August 27, 2025
Total "normalized" ad revenue - which excludes seasonal/one-time events - for Fo ...
- Paramount Spark Already Fading? Linear/Streaming Balancing Act
TV Watch, Wayne Friedman - Monday, August 25, 2025
Going forward, the problem is sizing up the linear sports TV busine ...
- ESPN Streamer Estimate - 2M New Subs In 2025: Analysts
Television News Daily, Wayne Friedman - Friday, August 22, 2025
Analysts say ESPN's transition to streaming from linear will be slow, part ...
- Ads On TV An 'Acceptable Place' For 43% Of US Adults, Survey Finds
Advanced TV Insider, Wayne Friedman - Wednesday, August 20, 2025
Forty-three percent of U.S. adults say TV ads are most likely ...
- Marketers Hold Steady On Ad Spend As AI, Identity, CTV Dominate H2 Priorities
Research Intelligencer, Robert Williams - Thursday, August 14, 2025
Traditional media allocations remained stable, with national and local TV showing litt ...
- Prime-Time Upfront +5% To $31B, CPMs Drop
Television News Daily, Wayne Friedman - Wednesday, August 13, 2025
Streaming platforms grew 17.9% to $13.2 billion vs. a year ago, whi ...
- Legacy Headache: Big Tech Not Buying Linear TV Networks Anytime Soon
TV Watch, Wayne Friedman - Monday, August 4, 2025
Google, Meta Platforms, Microsoft, Apple and Amazon are not in the hu ...
- Total Ad-Supported Viewing Up 2% In Q2: Nielsen
Television News Daily, Wayne Friedman - Tuesday, July 29, 2025
Ad-supported streaming grew 7% by 2.9 share points to 45.3% share, whi ...
- Linear Retains 86% Share Of Ad Impressions Even As Streaming Grows
Television News Daily, Wayne Friedman - Thursday, July 24, 2025
Estimates from iSpot.TV showed linear TV growing 3.3% in overall ad spe ...
- Linear's Ad-Supported Adult Viewing Share Still Near 70%
Advanced TV Insider, Wayne Friedman - Wednesday, July 23, 2025
The non-profit trade association for the ad-supported TV industry says June's streami ...
- Streaming Ads Per Hour Grow - Linear TV Still Much Higher
TV Watch, Wayne Friedman - Tuesday, July 22, 2025
Premium streaming leader Netflix is at 3.78 ads per hour for i ...
- TV Diversity Declines In 2025, Undermining Opportunities For Inclusive Advertising
Research Intelligencer, Robert Williams - Thursday, July 17, 2025
Hispanic talent remains significantly underrepresented, appearing in just 7% of top progra ...
- Broadcast TV Remains Dominant Among High-Net-Worth Households, TVB Report Finds
Research Intelligencer, Robert Williams - Wednesday, June 18, 2025
From awareness to conversion, broadcast TV plays the most influential role ...
- TVB: Ad-Supported Linear TV Still Tops
Television News Daily, Wayne Friedman - Tuesday, June 17, 2025
Despite a recently released Nielsen viewing measure that touts streaming dominance ov ...
- Viewers Accept CTV Ads, But Demand Relevance And Balance
Research Intelligencer, Robert Williams - Friday, June 13, 2025
The effectiveness of an ad depends heavily on how relevant and well-produc ...