- Total Ad-Supported Viewing Up 2% In Q2: Nielsen
Television News Daily, Wayne Friedman - Tuesday, July 29, 2025
Ad-supported streaming grew 7% by 2.9 share points to 45.3% share, whi ...
- Linear Retains 86% Share Of Ad Impressions Even As Streaming Grows
Television News Daily, Wayne Friedman - Thursday, July 24, 2025
Estimates from iSpot.TV showed linear TV growing 3.3% in overall ad spe ...
- Linear's Ad-Supported Adult Viewing Share Still Near 70%
Advanced TV Insider, Wayne Friedman - Wednesday, July 23, 2025
The non-profit trade association for the ad-supported TV industry says June's streami ...
- Streaming Ads Per Hour Grow - Linear TV Still Much Higher
TV Watch, Wayne Friedman - Tuesday, July 22, 2025
Premium streaming leader Netflix is at 3.78 ads per hour for i ...
- TV Diversity Declines In 2025, Undermining Opportunities For Inclusive Advertising
Research Intelligencer, Robert Williams - Thursday, July 17, 2025
Hispanic talent remains significantly underrepresented, appearing in just 7% of top progra ...
- Broadcast TV Remains Dominant Among High-Net-Worth Households, TVB Report Finds
Research Intelligencer, Robert Williams - Wednesday, June 18, 2025
From awareness to conversion, broadcast TV plays the most influential role ...
- TVB: Ad-Supported Linear TV Still Tops
Television News Daily, Wayne Friedman - Tuesday, June 17, 2025
Despite a recently released Nielsen viewing measure that touts streaming dominance ov ...
- Viewers Accept CTV Ads, But Demand Relevance And Balance
Research Intelligencer, Robert Williams - Friday, June 13, 2025
The effectiveness of an ad depends heavily on how relevant and well-produc ...
- Dividing WBD In Two? Not Entirely, Analyst Says
Television News Daily, Wayne Friedman - Tuesday, June 10, 2025
The proposed live, linear cable TV networks group WBD Global Networks wi ...
- Is Cord-Cutting Hurting Everyone? Not Exactly
TV Watch, Wayne Friedman - Friday, June 6, 2025
Fox Corp. posted an eye-opening 5% gain in the most recent fir ...
- Soda Brands 71% More Effective On Streamers Vs. Linear TV, Led By Dr Pepper, Poppi
Advanced TV Insider, Wayne Friedman - Wednesday, June 4, 2025
EDO Ad EnGage's analysis of engagement metrics across all streaming/linear TV campaig ...
- Clarification: New Streaming-Linear Viewer Comparisons: Data Not From A Nielsen-Released Report
Television News Daily, Wayne Friedman - Wednesday, June 4, 2025
In the
column “New Streaming-Linear Viewer Comparisons: Do Brands Like Wh ...
- New Streaming-Linear Viewer Comparisons: Do Brands Like What They See?
TV Watch, Wayne Friedman - Tuesday, June 3, 2025
Netflix, not surprisingly, was a strong factor. It had 10 of t ...
- Industry Vets Launch Linear Ad Net, Aggregates Indie TV Network Audience Buys
Television News Daily, Wayne Friedman - Wednesday, May 21, 2025
Audyns (pronounced audience) launches with deals to aggregate buys across TelevisaUnivision, Gre ...
- QVC Taps TikTok For Gen X Shopping Event
Marketing Daily, Sarah Mahoney - Tuesday, May 6, 2025
The May 14 livestream features celebrity hosts, Q50 influencers, and a pu ...
- Linear TV Advertising Delivers Worst ROI, Streaming Audio Best
Television News Daily, Wayne Friedman - Friday, May 2, 2025
Looking across 11 media channels, marketing analytics firm Big Chalk says t ...
- Nielsen Benchmarks Ad-Supported At 72% Of All TV Viewing
Television News Daily, Wayne Friedman - Thursday, May 1, 2025
Linear TV had the bulk of ad-supported viewing at 58%, with streami ...
- How Much Will Sports Deal-Making Mean To The Coming TV Upfront?
TV Watch, Wayne Friedman - Thursday, May 1, 2025
Some analysts expect there will be contraction of content on linear T ...
- TV's Advertising Power Is Still Fading, Study Finds
Research Intelligencer, Robert Williams - Wednesday, April 30, 2025
Ad recall and viewer engagement have reached new lows in today's second-screeni ...
- Video Just Killed The Upfront Star
Planning & Buying Insider, Joe Mandese - Monday, April 28, 2025
A new analysis released this morning by the IAB estimates digital vid ...
- Live TV Still Making A Mark For Linear
TV Watch, Wayne Friedman - Thursday, April 3, 2025
For some hard-pressed linear TV networks, the good news is that t ...
- Can YouTube Replace TV? Not For Saatva Mattresses
Retail Insider, Sarah Mahoney - Wednesday, April 2, 2025
As CPMs surge and digital attention fragments, Saatva's CMO Joe McCambley be ...
- Streamers Share Hits With Linear TV And Both Benefit
TVBlog, Adam Buckman - Tuesday, March 25, 2025
In a growing trend, the big streamers are repurposing some of the ...
- Political Winds Shift, And So Do Networks: Changes At MSNBC
TV Watch, Wayne Friedman - Tuesday, February 25, 2025
In January prime time, Fox News Channel grew 40% in total viewe ...
- Selling Midsized Cable Network Groups: Are There Any Buyers?
TV Watch, Wayne Friedman - Tuesday, February 18, 2025
The only hope is for midsized cable network groups to merge wi ...
- Frequency TV, CTV Ad Issues? Expect More Frequent Analysis
TV Watch, Wayne Friedman - Tuesday, January 21, 2025
A recent study by LG Ad Solutions revealed linear TV media schedul ...
- Broadcast TV Reaches 91% Of Streamers, Linear TV At 14% Ad Share
Advanced TV Insider, Wayne Friedman - Thursday, January 16, 2025
Although ad-supported streaming and digital platform businesses continue to show gains, ...
- Altice USA Knocks Off Nexstar, MSG: Rehabbing Sports/News Content?
TV Watch, Wayne Friedman - Wednesday, January 15, 2025
Altice USA - the fourth-largest cable TV distributor with 2.3 million subscribe ...
- Linear TV Ads Perform Better When Paired With CTV, Native
Research Intelligencer, Robert Williams - Thursday, November 14, 2024
However, linear TV ads are more likely to be seen as intrusi ...
- Netflix Dominates Gen Z's Time Spent With Streaming
Research Intelligencer, Robert Williams - Wednesday, May 22, 2024
One quarter of the Gen Z audience is Hispanic, making Spanish-language networ ...