- Linear TV Advertising Delivers Worst ROI, Streaming Audio Best
Television News Daily, Wayne Friedman - Friday, May 2, 2025
Looking across 11 media channels, marketing analytics firm Big Chalk says t ...
- Nielsen Benchmarks Ad-Supported At 72% Of All TV Viewing
Television News Daily, Wayne Friedman - Thursday, May 1, 2025
Linear TV had the bulk of ad-supported viewing at 58%, with streami ...
- How Much Will Sports Deal-Making Mean To The Coming TV Upfront?
TV Watch, Wayne Friedman - Thursday, May 1, 2025
Some analysts expect there will be contraction of content on linear T ...
- TV's Advertising Power Is Still Fading, Study Finds
Research Intelligencer, Robert Williams - Wednesday, April 30, 2025
Ad recall and viewer engagement have reached new lows in today's second-screeni ...
- Video Just Killed The Upfront Star
Planning & Buying Insider, Joe Mandese - Monday, April 28, 2025
A new analysis released this morning by the IAB estimates digital vid ...
- Live TV Still Making A Mark For Linear
TV Watch, Wayne Friedman - Thursday, April 3, 2025
For some hard-pressed linear TV networks, the good news is that t ...
- Can YouTube Replace TV? Not For Saatva Mattresses
Retail Insider, Sarah Mahoney - Wednesday, April 2, 2025
As CPMs surge and digital attention fragments, Saatva's CMO Joe McCambley be ...
- Streamers Share Hits With Linear TV And Both Benefit
TVBlog, Adam Buckman - Tuesday, March 25, 2025
In a growing trend, the big streamers are repurposing some of the ...
- Political Winds Shift, And So Do Networks: Changes At MSNBC
TV Watch, Wayne Friedman - Tuesday, February 25, 2025
In January prime time, Fox News Channel grew 40% in total viewe ...
- Selling Midsized Cable Network Groups: Are There Any Buyers?
TV Watch, Wayne Friedman - Tuesday, February 18, 2025
The only hope is for midsized cable network groups to merge wi ...
- Frequency TV, CTV Ad Issues? Expect More Frequent Analysis
TV Watch, Wayne Friedman - Tuesday, January 21, 2025
A recent study by LG Ad Solutions revealed linear TV media schedul ...
- Broadcast TV Reaches 91% Of Streamers, Linear TV At 14% Ad Share
Advanced TV Insider, Wayne Friedman - Thursday, January 16, 2025
Although ad-supported streaming and digital platform businesses continue to show gains, ...
- Altice USA Knocks Off Nexstar, MSG: Rehabbing Sports/News Content?
TV Watch, Wayne Friedman - Wednesday, January 15, 2025
Altice USA - the fourth-largest cable TV distributor with 2.3 million subscribe ...
- Linear TV Ads Perform Better When Paired With CTV, Native
Research Intelligencer, Robert Williams - Thursday, November 14, 2024
However, linear TV ads are more likely to be seen as intrusi ...
- Netflix Dominates Gen Z's Time Spent With Streaming
Research Intelligencer, Robert Williams - Wednesday, May 22, 2024
One quarter of the Gen Z audience is Hispanic, making Spanish-language networ ...
- Fast-Food Ads Were 5% More Effective On Linear TV Than On Streaming
Research Intelligencer, Robert Williams - Monday, April 29, 2024
Conversely, McDonald's, Starbucks and Chick-fil-A performed better on streaming. ...
- Mother's Day Shoppers Are Influenced By TV Advertising
Research Intelligencer, Robert Williams - Thursday, April 25, 2024
Broadcast TV also offers a way to reach consumers who can't ...
- Media Spend By New National TV Advertisers Grew 2.3% In 2023
Research Intelligencer, Robert Williams - Monday, April 22, 2024
The spending by newcomers to national television advertising hit $1.36 billion, tra ...
- Free, Ad-Supported Streaming Disperses Television Viewership
Research Intelligencer, Robert Williams - Monday, April 15, 2024
Amid this crowded landscape, metadata about the programming have become more signific ...
- DirecTV, Cox Offer AR Version Of Andy Cohen Show
MediaDailyNews, Karlene Lukovitz - Tuesday, December 5, 2023
Augmented reality amplifies engagement and adds value for advertisers and distributors, sa ...
- GroupM: CTV Heads For Ad Parity With Linear, With 9.5% CAGR To Linear's -1.3% Through 2028
MediaDailyNews, Karlene Lukovitz - Monday, December 4, 2023
In the U.S., CTV is forecast to see 14.8% growth in 202 ...
- Social Media Are Key Source For Holiday Gift Ideas
Research Intelligencer, Robert Williams - Thursday, November 23, 2023
Advertisers are recommended to use an omniscreen strategy to reach and intera ...
- Cord Stackers More Receptive To Advertising Than VOD-Onlys: Survey
MediaDailyNews, Karlene Lukovitz - Tuesday, November 14, 2023
Two out of three U.S. households are cord stackers, holding onto p ...
- AMC Networks Bows Live Linear Programmatic Buys
MediaDailyNews, Karlene Lukovitz - Friday, October 27, 2023
The industry-first capability promises to open digital media efficiencies to national line ...
- The Trade Desk, Comscore Team On AI-Powered Political Audience Targeting
MediaDailyNews, Karlene Lukovitz - Tuesday, October 24, 2023
Segments allow for capturing TV ad exposure down to the local lev ...
- Byron Allen Bids $10B For ABC, Other Disney Nets
MediaDailyNews, Karlene Lukovitz - Friday, September 15, 2023
Nexstar also reportedly is in talks with Disney, following remarks CEO B ...
- U.S. CTV Ad Spend Exceeds $1B-Per-Month Milestone
Advanced TV Insider, Karlene Lukovitz - Thursday, August 17, 2023
And that's just for the nine big platforms tracked by Vivvix, n ...
- For 1st Time, Linear TV Makes Up Less Than Half Of Viewing Time
Research Intelligencer, Robert Williams - Tuesday, August 15, 2023
The most-watched program in July was "Suits," a cable TV show starri ...
- Half Of U.S. Linear Households Saw Just 8% Of TV Ads In 1H
Advanced TV Insider, Karlene Lukovitz - Friday, August 11, 2023
While the half that are the biggest linear TV viewers saw 9 ...
- Novacap Acquires Converged TV Platform Cadent
Digital News Daily, Karlene Lukovitz - Thursday, August 10, 2023
With the new backing, Cadent plans to expand by acquisition. ...