- AMC Networks Bows Live Linear Programmatic Buys
MediaDailyNews, Karlene Lukovitz - Friday, October 27, 2023
The industry-first capability promises to open digital media efficiencies to national line ...
- The Trade Desk, Comscore Team On AI-Powered Political Audience Targeting
MediaDailyNews, Karlene Lukovitz - Tuesday, October 24, 2023
Segments allow for capturing TV ad exposure down to the local lev ...
- Byron Allen Bids $10B For ABC, Other Disney Nets
MediaDailyNews, Karlene Lukovitz - Friday, September 15, 2023
Nexstar also reportedly is in talks with Disney, following remarks CEO B ...
- U.S. CTV Ad Spend Exceeds $1B-Per-Month Milestone
Advanced TV Insider, Karlene Lukovitz - Thursday, August 17, 2023
And that's just for the nine big platforms tracked by Vivvix, n ...
- For 1st Time, Linear TV Makes Up Less Than Half Of Viewing Time
Research Intelligencer, Robert Williams - Tuesday, August 15, 2023
The most-watched program in July was "Suits," a cable TV show starri ...
- Half Of U.S. Linear Households Saw Just 8% Of TV Ads In 1H
Advanced TV Insider, Karlene Lukovitz - Friday, August 11, 2023
While the half that are the biggest linear TV viewers saw 9 ...
- Novacap Acquires Converged TV Platform Cadent
Digital News Daily, Karlene Lukovitz - Thursday, August 10, 2023
With the new backing, Cadent plans to expand by acquisition. ...
- 73% Of Marketers Now Using Addressable TV
Digital News Daily, Karlene Lukovitz - Tuesday, August 1, 2023
Seventy-three percent of marketers now use addressable TV - up from 6 ...
- We Want our Advanced TV: Testing the Signal-to-Noise Ratio
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
How do you bring legacy brands who have been wedded to line ...
- CTV Drove 50% Of Global Ad Impressions For Retailers In 2022
Advanced TV Insider, Karlene Lukovitz - Thursday, July 6, 2023
CTV interactive formats, in particular, outperformed other video formats on engagement a ...
- 65% Of CTV Advertisers Upping Spend In 2023, By Average 23%
Advanced TV Insider, Karlene Lukovitz - Friday, June 30, 2023
Intriguingly, these buyers don't rank measurement inconsistency as a top CTV challe ...
- NBCU Expands One Platform's Reach To 190+ Countries
Digital News Daily, Karlene Lukovitz - Tuesday, June 20, 2023
The expansion, launching in October, will add millions more consumers to t ...
- Summer TV Advertising Can Boost Share Of Voice For Brands
Research Intelligencer, Robert Williams - Thursday, June 1, 2023
Advertisers that stay on air in the summer months have a chan ...
- Dish Intros Combined, Programmatic Buys Of Sling CTV, Linear Satellite Inventory
Digital News Daily, Karlene Lukovitz - Wednesday, May 31, 2023
Real-time ads can be delivered simultaneously to Dish set-top-boxes and Sling view ...
- Upfronts Survey: 74% To Spend As Much Or More As 2022, Streaming, New Currencies To Play Key Roles
Digital News Daily, Karlene Lukovitz - Thursday, April 20, 2023
Nearly a third of advertisers say they'll allocate more than 20% ...