- Analyst Forecasts 18% Gain In Q3 Streaming Ad Buys
Television News Daily, Wayne Friedman - Monday, October 27, 2025
National linear TV will drop 10% to $4.65 billion, with national ...
- Streaming Starting Up More Viewer Sessions Vs. Live?
TV Watch, Wayne Friedman - Wednesday, September 17, 2025
Five years ago in 2020, during the midst of the pandemic, li ...
- YouTube's NFL Brazil Broadcast Breaks Livestream Records
MediaDailyNews, Colin Kirkland - Tuesday, September 9, 2025
The future of sports marketing may be intertwined with YouTube's live N ...
- Sports Rights Costs Grow Faster Than Revenue Gains
Television News Daily, Wayne Friedman - Friday, August 29, 2025
For the last 10 years, U.S. sports rights costs have rocketed ...
- IAB Tech Lab, Industry Suppliers Create Live Stream Ad Playbook
MediaDailyNews, Laurie Sullivan - Tuesday, August 5, 2025
IAB Tech Lab has developed a Live Event Ad Playbook with leadersh ...
- TikTok Launches American Idol-esque Singing Competition
MediaDailyNews, Colin Kirkland - Tuesday, July 29, 2025
TikTok has partnered with iHeartRadio to launch "Next Up: Live Music," ...
- TikTok Partners With 'Tomorrowland' Music Festival Brand
MediaDailyNews, Colin Kirkland - Thursday, July 3, 2025
TikTok has announced a content deal with "Tomorrowland," a Belgian electronic mus ...
- YouTube Increases Minimum Age To Livestream
MediaDailyNews, Colin Kirkland - Wednesday, June 25, 2025
As of July 22, creators under the age of 16 will n ...
- Dos Equis Connects To Music, Performance, Hispanic Culture
Performance Marketing Insider, Laurie Sullivan - Friday, June 6, 2025
Some 92% of Hispanic music listeners say music connects them to the ...
- Layoffs, Revamped Film/TV Marketing - As Business Concerns Mount Over AI
TV Watch, Wayne Friedman - Wednesday, June 4, 2025
Layoffs come amid heightened business concerns over AI. What does this ha ...
- Amazon Focuses On Performance Tools For Publishers
MediaDailyNews, Laurie Sullivan - Wednesday, May 21, 2025
Amazon Publisher Services has stepped up its focus on performance-based tools f ...
- TikTok Invites Customers To Direct Message Live Streamers
MediaDailyNews, Colin Kirkland - Monday, May 12, 2025
TikTok is rolling out a new "Live" feature designed to help li ...
- The Ins And Outs Of Brand IP Security, According To TikTok Shop
MediaDailyNews, Colin Kirkland - Monday, May 5, 2025
In an effort to dispel brand concerns over their intellectual property bei ...
- Two 'Possible' Visions For The Legacy Of Media, America Too
Red, White & Blog, Joe Mandese - Sunday, May 4, 2025
This post contains sensitive content, which some may find offensive or disturbin ...
- Magnite Simplifies TV-Focused Platform To Attract Performance Biz
MediaDailyNews, Laurie Sullivan - Thursday, April 24, 2025
Disney Advertising, LG Ad Solutions, Paramount, Roku, Samsung, and Warner Bros. Discove ...
- YouTube Ad Revenue Jumps 10.3% To $8.9B
Performance Marketing Insider, Laurie Sullivan - Friday, April 25, 2025
Google began testing AI Overviews in YouTube as the company turned ...
- TikTok Adds Commerce, Livestream Shopping To More Regions
MediaDailyNews, Colin Kirkland - Wednesday, February 19, 2025
Along with its recent plans to launch in Mexico, TikTok will expa ...
- Social Commerce, Live Shopping: A Conversation With Mavely's Usaid Khan
MediaDailyNews, Colin Kirkland - Thursday, February 13, 2025
Mavely VP of Business Development Usaid Khan talks about the promise ...
- Reporter's Notebook: SoCom
MediaDailyNews, Colin Kirkland - Wednesday, February 12, 2025
LOS ANGELES, CA -- SoCom, hosted by Orca, attracted an eclectic m ...
- Netflix Leads Multishow Viewership Among Streaming Platforms
Research Intelligencer, Robert Williams - Thursday, February 6, 2025
Almost three-quarters of Netflix viewers watched at least two programs during t ...
- How This Paramount+ Data Pro Makes It Work
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, January 29, 2025
Did you ever land your "dream job" only to discover it wasn ...
- Amazon Brand Awareness Ad Tool Emerges From Beta
MediaDailyNews, Laurie Sullivan - Monday, January 27, 2025
PALM SPRINGS, CA -- AI-driven optimization platform Brand+ became available to a ...
- How Audio Investments Increase Branded Search Volume
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 7, 2025
How do podcasts, streaming and radio drive actions and connect consumers wi ...
- TikTok Assists Merchants With Weekly 'Account Health Report'
MediaDailyNews, Colin Kirkland - Monday, December 16, 2024
The "account health report" is intended to help TikTok Shop creators mo ...
- TikTok Offers Consumers In-App Shopping Credits
MediaDailyNews, Colin Kirkland - Friday, December 13, 2024
Following major Black Friday sales, TikTok Shop is furthering its push ...
- WBD To Restructure, Splitting Linear TV And Streaming, Studios
Television News Daily, Wayne Friedman - Thursday, December 12, 2024
WBD's "Global Linear Networks" division will house its cable TV networks, a ...
- TikTok Shop Hits $100M In Black Friday Sales
MediaDailyNews, Colin Kirkland - Thursday, December 5, 2024
On Black Friday, TikTok's in-app ecommerce platform garnered over $100 million ...
- Is Streaming TV Operating System Consolidation Coming?
TV Watch, Wayne Friedman - Tuesday, December 3, 2024
Could major sell-side and buy-side streaming operating-system players merge? What would th ...
- How Apple Could Prepare To Ditch Google Search
Performance Marketing Insider, Laurie Sullivan - Monday, November 25, 2024
AI Intelligence, Apple's AI engine and agents would enable Apple to lea ...
- TikTok Shop To Ramp Up Livestream Shopping Deals For The Holidays
MediaDailyNews, Colin Kirkland - Wednesday, November 13, 2024
TikTok continues to prioritize its in-app livestream shopping initiatives this upcoming seas ...