- Vodafone Uses Science To Calculate Marketing ROI
Around the Net In MAD London, Sean Hargrave - Friday, November 6, 2015
Vodafone took inspiration from pharmaceutical companies as it sought to put testi ...
- Retailers Regret Copying Black Friday In UK
Around the Net In MAD London, Sean Hargrave - Friday, November 6, 2015
Black Friday has quickly become known for setting retail sales records, althou ...
- Marketers Should Target Attitude Over Demographics
Around the Net In MAD London, Sean Hargrave - Friday, November 6, 2015
Marketers could be missing out on appealing to receptive consumers as n ...
- Facebook Launches Music-Sharing Service
Around the Net In MAD London, Sean Hargrave - Friday, November 6, 2015
The new Music Stories feature allows users to share 30-second clips ...
- John Lewis Christmas TV Ad Airs Tonight
Around the Net In MAD London, Sean Hargrave - Friday, November 6, 2015
The wait is over -- this year's John Lewis' Christmas ad ...
- BBC Research Shows Public Backs Its Online News Service
Around the Net In MAD London, Sean Hargrave - Friday, November 6, 2015
The BBC has hit back at critics who say it should st ...
- Cornetto Rethinking Digital In Agency Briefings
Around the Net In MAD London, Sean Hargrave - Friday, November 6, 2015
It is understood that Unilever is briefing agencies on its digital rost ...
- We Are Social Opens Berlin Office
Around the Net In MAD London, Sean Hargrave - Friday, November 6, 2015
The new office will be overseen by Bastian Scherbeck, the managing direct ...
- BBC News Won't Fold TV For Online-Only Presence
Around the Net in Video, P.J. Bednarski - Friday, November 6, 2015
Beeb thought folding the TV operation into online-only unit would save ...
- Millennials Find Facebook Irrelevant -- Time To Build The Service Around People, Not Algorithms?
London Blog, Sean Hargrave - Friday, November 6, 2015
More than half of Millennials find that half their Facebook news fe ...
- 'Candy Crush' Creator Delists After Sale To 'Call Of Duty' Maker
Around the Net In MAD London, Sean Hargrave - Wednesday, November 4, 2015
When King Digital made its stock market debut in March 2014, t ...
- Burberry Unifies Collections Under A Single Luxury Brand
Around the Net In MAD London, Sean Hargrave - Wednesday, November 4, 2015
Burberry's CEO says the brand is reacting to changes in the w ...
- Twitter Mirrors Facebook With 'Likes'
Around the Net In MAD London, Sean Hargrave - Wednesday, November 4, 2015
Twitter has implemented dramatic changes canning its long-established favourites system in favo ...
- Spotify Launches Programmatic
Around the Net In MAD London, Sean Hargrave - Wednesday, November 4, 2015
Spotify has opened up its inventory to programmatic media buyers with ...
- 'Wall Street Journal' Launches App For London
Around the Net In MAD London, Sean Hargrave - Wednesday, November 4, 2015
WSJ City will be available for a free-trial period at launch. ...
- B2B Journalists Reveal Concerns Over Advertiser Pressure
Around the Net In MAD London, Sean Hargrave - Wednesday, November 4, 2015
Several b2b journalists have expressed concerns over having to "kowtow to advertiser ...
- GroupM Confirms Essence Purchase
Around the Net In MAD London, Sean Hargrave - Wednesday, November 4, 2015
The price for the ten-year-old London-based agency was undisclosed. Rob Norman, t ...
- Adidas Won The Rugby World Cup Without Even Sponsoring It, Claims Leo Burnett
Around the Net In MAD London, Sean Hargrave - Wednesday, November 4, 2015
Throughout the Rugby World Cup we have ranked advertisers, and now it ...
- How A Pint And A Coin Stopped A Non-Sponsor From Winning The Rugby World Cup
London Blog, Sean Hargrave - Wednesday, November 4, 2015
One agency has announced non-sponsor Adidas as the tournament winner -- ...
- Three Hours A Day On A Smartphone -- Why It's Getting Harder To Reach Millennials Any Other Way
MAD London, Jason Mander - Wednesday, November 4, 2015
As Millennials clock up 3.25 hours per day on a smartphone, mobi ...
- Havas Launches A 'Village' Of Agencies In Manchester
Around the Net In MAD London, Sean Hargrave - Tuesday, November 3, 2015
The village, based near MediaCityUK in Princess Street, seeks to unite a ...
- Was #OnTheMoon TV Clip A John Lewis Teaser?
Around the Net In MAD London, Sean Hargrave - Tuesday, November 3, 2015
A 10-second clip of the moon aired during ITV's X-Factor last nigh ...
- Kelly Clark Leaves Group M CEO Role To Become WPP Advisor
Around the Net In MAD London, Sean Hargrave - Tuesday, November 3, 2015
Kelly Clark has confirmed that he will soon relinquish the CEO ro ...
- Burberry To Launch Festive Star-Studded Campaign Inspired By Billy Elliot
Around the Net In MAD London, Sean Hargrave - Tuesday, November 3, 2015
Burberry has signed up some of the biggest British stars from t ...
- Asda Ramps Up Instagram Presence For Most Digital Christmas Ever
Around the Net In MAD London, Sean Hargrave - Tuesday, November 3, 2015
Having debuted its Christmas TV ad on Sunday evening, Asda claims ...
- Strong Growth For Wearables, But Not For Smartwatches
Around the Net In MAD London, Sean Hargrave - Tuesday, November 3, 2015
The analysis from YouGov indicates there is strong growth ahead for wearable ...
- Switch Off From Social Doom -- UK Consumer Confidence Hits A Record High
London Blog, Sean Hargrave - Tuesday, November 3, 2015
Forget social media and the doom merchants, UK consumer confidence is ...
- Google Tests DoubleClick Ads For Billboards
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 2, 2015
Google has begun testing the ability to run advertisements on digital billboar ...
- The 'Sun' To Drop Paywall
Around the Net In MAD London, Sean Hargrave - Monday, November 2, 2015
The "Sun" will scrap its online paywall on 30 November just ov ...
- Sky Hints It Will Launch Next Wave Of TV Disruption In Two Weeks
Around the Net In MAD London, Sean Hargrave - Monday, November 2, 2015
Sky has launched a promotion documenting the major disruptions in television, hinti ...