- Market Research Must Get Real, Not Ideal, Social Scientists Say
Marketing Daily, Karl Greenberg - Tuesday, March 31, 2009
Research is useless. Some of it anyway -- if it does n ...
- Baseball's Back: Can It Reverse The Curse?
Marketing Daily, Sarah Mahoney - Monday, March 30, 2009
Major League Baseball is running a new marketing campaign, underscoring the historic ...
- In Rough Economy, Marketers Must Redefine 'Value,' Firm Says
Marketing Daily, Karl Greenberg - Monday, March 30, 2009
A new study by London-based market research firm Hall and Partners th ...
- Smoother Road Around The Corner, J.D. Power Says
Marketing Daily, Karl Greenberg - Friday, March 27, 2009
According to J.D. Power, March is following January and February down t ...
- Sales Down? Not In The Gardening Aisle
Marketing Daily, Sarah Mahoney - Monday, March 30, 2009
While it's certainly no news that consumers are doing more to ke ...
- NBA Shoots European Tour, Sponsors Follow
MediaDailyNews, Karl Greenberg - Thursday, March 26, 2009
The National Basketball Association is jumping a lot of sharks this ye ...
- SheKnows Partners With Mott's For RealMomsGuide
Online Media Daily, - Thursday, March 26, 2009
SheKnows (www.sheknows.com) is launching the RealMomsGuide (www.realmomsguide.com) in partnership with Mott's. T ...
- Geico Gets Gecko Dancing In Numa Numa YouTube Video
Online Media Daily, Laurie Sullivan - Thursday, March 26, 2009
Geico launched a series of YouTube videos this week featuring two talki ...
- Consumers Seek Self-Reliance In The Home
Marketing Daily, Sarah Mahoney - Tuesday, March 24, 2009
It looks like America's growing willingness to roll up its sleeves a ...
- P&G Backs Public Toilet Database Site, App
Marketing Daily, Karl Greenberg - Tuesday, March 24, 2009
The SitOrSquat Web site is designed to help travelers find the cleane ...
- Siloed: Clients Lag Agencies In Integrated Opportunities
MediaDailyNews, David Goetzl - Tuesday, March 24, 2009
Search consultants who handle media reviews lament that while agencies have ma ...
- Nissan's Agency Details Online Branding Success
Online Media Daily, Laurie Sullivan - Tuesday, March 24, 2009
HOLLYWOOD, Calif. -- Nissan has been experimenting in digital advertising and promotio ...
- Something's Fishy
Marketing Daily, Rudy Socha - Tuesday, March 24, 2009
Visa's "Aquarium" ad, while well done, misses its mark by running ...
- CMOs Embracing Change
Online Spin, Joe Marchese - Tuesday, March 24, 2009
The role of marketing has come a long way from the da ...
- 7-Eleven Launches 'Brainfreezing' Online Viral Campaign
Online Media Daily, Gavin O'Malley - Thursday, March 19, 2009
Branded micro-sites, it appears, are still alive and well. With the he ...
- Athletes' Endorsements A Hit For Online Advertisers
Online Media Daily, Gavin O'Malley - Wednesday, March 18, 2009
Celebrity endorsements are as old as advertising itself, and a new stu ...
- In Tough Times, Consumers Clip Coupons
Around the Net In Media, Joan Voight - Tuesday, March 17, 2009
A growing number of Americans in this economic downturn are clipping coupo ...
- The State Of Search Ad Trends In 2009
Online Media Daily, Laurie Sullivan - Monday, March 16, 2009
Marketing budgets may have declined overall--but search budgets this year have increas ...
- Conan O'Brien Drafts Next Season's Marketing Plan
MediaDailyNews, Wayne Friedman - Monday, March 9, 2009
NBC's next big late-night marketing effort is now underway with a massi ...
- 'Millennial' Barry Fischer Leaving Turner: Strategy, Research, Media Groups Reorganized
MediaDailyNews, Joe Mandese - Monday, March 9, 2009
Barry Fischer, who for more than a decade helped reshape Madison Avenue ...
- Skittles Settles On Wikipedia For Brand's Home Page
Online Media Daily, Laurie Sullivan - Thursday, March 5, 2009
Skittles chose the brand's Wikipedia site to become its home page aft ...
- Carat Rejiggers Top Shelf: Feuling To Chief Client Development Officer
MediaDailyNews, Wayne Friedman - Wednesday, March 4, 2009
Aegis's big U.S. media agency Carat--which has experienced some recent troubling periods--h ...
- New Online For Your Viewing Pleasure
Research Brief, Jack Loechner - Thursday, March 5, 2009
According to the "2009 Online Customer Experience, Next Generation Survey," from Ado ...
- Skittles Pulls Twitter Campaign
Online Media Daily, Laurie Sullivan - Wednesday, March 4, 2009
Skittles' Web site redesign via Twitter put the colorful coated candy ...
- Skittles Generates Buzz With Social Media Efforts
Online Media Daily, Karlene Lukovitz - Tuesday, March 3, 2009
Many marketers are applauding Skittles' groundbreaking decision to turn its site in ...
- The Rise Of The 'Brandividual'
Around the Net In Online Marketing, Ross Fadner - Monday, March 2, 2009
The proliferation of Web 2.0 services like Twitter has led to t ...