- Major League Baseball Takes On Prostate Cancer
Marketing Daily, Tanya Gazdik - Tuesday, May 31, 2011
During the Home Run Challenge, MLB and the Prostate Cancer Foundation wi ...
- Marketers Yet To Exploit Online Social Games
Online Media Daily, Mark Walsh - Friday, May 27, 2011
Even with a whopping 250 million people playing casual games a mont ...
- Nissan's Erich Marx Gets To Focus In New Job
Marketing Daily, Karl Greenberg - Thursday, May 26, 2011
The 20-year Nissan veteran, who has held management positions in marketing operation ...
- JetBlue Asks For Celebrity Baggage
Marketing Daily, Tanya Gazdik - Thursday, May 26, 2011
Celebrities are known for having their fair share of "baggage" (just a ...
- Oprah Finale Grabs 18 Million Viewers, Major Ad Time
MediaDailyNews, Wayne Friedman - Thursday, May 26, 2011
"The Oprah Winfrey Show" ended her syndicated show with her biggest ratin ...
- AccentHealth Unveils New DO Networks
MediaDailyNews, Erik Sass - Thursday, May 26, 2011
This week nine new "condition-specific" networks were unveiled from AccentHealth, which deliv ...
- Lyman Heads Publicis Modem's LG Mobile Work
Online Media Daily, Gavin O'Malley - Wednesday, May 25, 2011
Publicis Modem San Francisco just named Alex Lyman as its new vi ...
- (Dis)Integrated Marketing Hurdles
Research Brief, Jack Loechner - Thursday, May 26, 2011
The opportunity to understand what marketers are thinking and doing during ...
- Conde Nast Ideactive Markets Digital Capabilities
MediaDailyNews, Erik Sass - Monday, May 23, 2011
Conde Nast is launching a new division specializing in marketing services, call ...
- Bluefin Labs Uses Social Media To Test TV Ad Impact
Online Media Daily, Gavin O'Malley - Monday, May 23, 2011
Semantic technology start-up Bluefin Labs has begun testing tools for marketers ...
- Conde Nast Launches Marketing Services Company
Around the Net In Media, Phyllis Fine - Monday, May 23, 2011
Conde Nast has founded Conde Nast Ideactive, a marketing services division th ...
- Source Interlink Buys Creative Shop
MediaDailyNews, Erik Sass - Friday, May 20, 2011
Another major magazine publisher is getting into the advertising and marketing busines ...
- Capitalizing On Consumer Intent
Online Media Daily, Anurag Wadehra - Monday, May 23, 2011
Your search ads drive strong ROI. Your Facebook page attracts new fan ...
- Delta Invites New Yorkers To 'Delta Dugout'
Marketing Daily, - Friday, May 20, 2011
Delta Air Lines, the official airline of the New York Yankees a ...
- Mind Games: Nielsen Acquiring Brain Prober, Thwarts WPP Bid
MediaDailyNews, Joe Mandese - Friday, May 20, 2011
Nielsen Co. has agreed to acquire NeuroFocus, one of the leading compani ...
- Marketers, Agencies Enjoy Symbiotic Relationship
MediaDailyNews, Brian Wieser - Friday, May 20, 2011
To understand agencies, it is necessary to understand the motivations that markete ...
- Dish Wants Marketing Lift From Blockbuster
MediaDailyNews, David Goetzl - Thursday, May 19, 2011
After acquiring Blockbuster for $320 million, out of bankruptcy court, Dish Netwo ...
- Potter To Marketing Director, RightsFlow
Online Media Daily, - Friday, May 20, 2011
RightsFlow, a licensing and royalty service provider, has hired Chris Potter ...
- Corona Offers Escape To Mexico With 'Beach Getaway'
Marketing Daily, Tanya Gazdik - Wednesday, May 18, 2011
More than 10,000 bottles and 1,000 12-pack cans will include the n ...
- VigLink To Apply Analytics To Affiliate Marketing
SearchBlog, Laurie Sullivan - Thursday, May 19, 2011
Google Ventures began contributing venture capital funds in June 2009 to VigLin ...
- What Lollapalooza Can Teach Us About Marketing
Online Spin, Cory Treffiletti - Wednesday, May 18, 2011
One-to-one marketing doesn't work, and we should probably stop pretending that ...
- Budweiser Offers A Shot At The 'Big Time'
Marketing Daily, Tanya Gazdik - Monday, May 16, 2011
Budweiser plans digital support (including display ads) in multiple international markets, includi ...
- Disney May Make Power Play For Olympics
MediaDailyNews, Wayne Friedman - Monday, May 16, 2011
Walt Disney and its ESPN sports brand are considering upping efforts ...
- Facebook, Twitter Key To Small Business Marketing
Online Media Daily, - Monday, May 16, 2011
Three-quarters of small businesses are already active social-media marketers, according to onli ...
- Transparency Is The New Green
Online Media Daily, Mike Bloxham - Monday, May 16, 2011
There is an opportunity for companies that address the privacy issue wi ...
- Starbucks Dominates Web Brand Popularity
Online Media Daily, Gavin O'Malley - Friday, May 13, 2011
On the Web, it turns out there's no competition among quick-service restaura ...
- Benson To Time Warner As CCO For Global Media Group
MediaDailyNews, David Goetzl - Thursday, May 12, 2011
Former ABC top marketing executive Mike Benson has joined Time Warner ...
- Agencies Address Clients' Mobile Privacy Fears
Online Media Daily, Mark Walsh - Wednesday, May 11, 2011
Agency executives said client concerns about mobile privacy will continue to gr ...
- Esurance Expands US Open Sponsorship
Marketing Daily, Tanya Gazdik - Wednesday, May 11, 2011
The direct-to-consumer car insurance provider, which first sponsored the event last yea ...
- Meredith Integrated Marketing Taps Rubin As Digital Strategy Director
Online Media Daily, - Tuesday, May 10, 2011
Meredith Integrated Marketing has named Dan Rubin, director, digital strategy. ...