- Potter To Marketing Director, RightsFlow
Online Media Daily, - Friday, May 20, 2011
RightsFlow, a licensing and royalty service provider, has hired Chris Potter ...
- Corona Offers Escape To Mexico With 'Beach Getaway'
Marketing Daily, Tanya Gazdik - Wednesday, May 18, 2011
More than 10,000 bottles and 1,000 12-pack cans will include the n ...
- VigLink To Apply Analytics To Affiliate Marketing
SearchBlog, Laurie Sullivan - Thursday, May 19, 2011
Google Ventures began contributing venture capital funds in June 2009 to VigLin ...
- What Lollapalooza Can Teach Us About Marketing
Online Spin, Cory Treffiletti - Wednesday, May 18, 2011
One-to-one marketing doesn't work, and we should probably stop pretending that ...
- Budweiser Offers A Shot At The 'Big Time'
Marketing Daily, Tanya Gazdik - Monday, May 16, 2011
Budweiser plans digital support (including display ads) in multiple international markets, includi ...
- Disney May Make Power Play For Olympics
MediaDailyNews, Wayne Friedman - Monday, May 16, 2011
Walt Disney and its ESPN sports brand are considering upping efforts ...
- Facebook, Twitter Key To Small Business Marketing
Online Media Daily, - Monday, May 16, 2011
Three-quarters of small businesses are already active social-media marketers, according to onli ...
- Transparency Is The New Green
Online Media Daily, Mike Bloxham - Monday, May 16, 2011
There is an opportunity for companies that address the privacy issue wi ...
- Starbucks Dominates Web Brand Popularity
Online Media Daily, Gavin O'Malley - Friday, May 13, 2011
On the Web, it turns out there's no competition among quick-service restaura ...
- Benson To Time Warner As CCO For Global Media Group
MediaDailyNews, David Goetzl - Thursday, May 12, 2011
Former ABC top marketing executive Mike Benson has joined Time Warner ...
- Agencies Address Clients' Mobile Privacy Fears
Online Media Daily, Mark Walsh - Wednesday, May 11, 2011
Agency executives said client concerns about mobile privacy will continue to gr ...
- Esurance Expands US Open Sponsorship
Marketing Daily, Tanya Gazdik - Wednesday, May 11, 2011
The direct-to-consumer car insurance provider, which first sponsored the event last yea ...
- Meredith Integrated Marketing Taps Rubin As Digital Strategy Director
Online Media Daily, - Tuesday, May 10, 2011
Meredith Integrated Marketing has named Dan Rubin, director, digital strategy. ...
- Velardi Joins G2 As Exec Director, Health & Wellness
MediaDailyNews, - Monday, May 9, 2011
G2, a global marketing services agency, named Paul Velardi as executive directo ...
- Case Study: Testing On The Fly
Research Brief, Jack Loechner - Tuesday, May 10, 2011
Since "Testing" was a significant subject at last week's Conference by Mediapo ...
- TV Marketers Score 'Five-0' Fans With Savvy Set-Top Targeting
MediaDailyNews, Wayne Friedman - Friday, May 6, 2011
Working with CBS' media agency OMD USA, Simulmedia -- whose focus ...
- A Brief History of Our Brains and Screens
Media Magazine, Reuben Steiger - Wednesday, April 13, 2011
A screen is defined as a surface where pictures can be project ...
- Marketers: Use Emotional Need To Draw Eco-Friendly
MediaDailyNews, David Goetzl - Wednesday, May 4, 2011
A new study casts aside the supposition that younger consumers are mo ...
- Mobile App Gigwalk Digitizes Real-World Experiences
Online Media Daily, Laurie Sullivan - Wednesday, May 4, 2011
Gigwalk plans to launch Wednesday after being in private beta for s ...
- Small Business Investing in Growth
Research Brief, Jack Loechner - Wednesday, May 4, 2011
According to the American Express OPEN Small Business Monitor, more small busine ...
- Big Advertisers Embrace Email Marketing
Online Media Daily, David Goetzl - Monday, May 2, 2011
Lance Broumand, CEO of UrbanDaddy, which delivers emails about lifestyle opportunities f ...
- Marketers: Content Sharing Fuels Social-Media Boom
Online Media Daily, Gavin O'Malley - Thursday, April 28, 2011
Which gender should brands be targeting to help spread their message? Whi ...
- Gaylord Hotels Partners With DreamWorks
Marketing Daily, Tanya Gazdik - Wednesday, April 27, 2011
As part of the four-year deal, Gaylord plans to offer unique leisu ...
- CW Marketing Exec Haskins To Leave Network
MediaDailyNews, Wayne Friedman - Wednesday, April 27, 2011
More executives departures at the CW: Its senior marketing executive Rick Haski ...
- Tzirlin To VP Consumer Marketing, Crown Media
MediaDailyNews, - Monday, April 25, 2011
Crown Media Networks -- the umbrella division housing Hallmark Channel and Hallma ...
- Rosenzweig New SVP, Programming Here
MediaDailyNews, - Monday, April 25, 2011
Here Media has appointed Josh Rosenzweig the new senior vice president ...
- The Marketer's Bookshelf: Look At More, The Kama Sutra Gets An MBA, Killing Giants
Marketing Daily, Sarah Mahoney - Wednesday, April 20, 2011
Our reviewer looks at three new books: Look At More by An ...
- Stop the Madness: Why it's Too Early to Start Commoditizing 'Likes'
Online Media Daily, Greg Shove - Thursday, April 21, 2011
The fan acquisition frenzy has already shifted to a price discussion. ...
- Social Media Marketing Maturing
Research Brief, Jack Loechner - Thursday, April 21, 2011
According to a new study by Social Media Examiner, prepared by Micha ...
- 2011: The Year Of Display Advertising
Online Media Daily, Bobby Figueroa - Wednesday, April 20, 2011
Thanks to a confluence of factors, marketers have the ideal environment ...