- UM Taps Pelham As EVP To Oversee MasterCard, Media Spend $500M Worldwide
MediaDailyNews, Steve McClellan - Thursday, August 25, 2011
Interpublic's Universal McCann has hired Barbara Pelham as executive vice president a ...
- Warner Bros. Moves Media Planning, Buying From MediaCom To OMG
MediaDailyNews, Steve McClellan - Wednesday, August 24, 2011
Warner Bros. is moving its media planning and buying assignment -- valu ...
- TV's Reach and Frequency Problem
Online Spin, Dave Morgan - Thursday, August 25, 2011
One of the things that attracted me to television advertising is TV ...
- GM Drives Global Review, Co. Spends $3.5B In Ads Worldwide
MediaDailyNews, Steve McClellan - Tuesday, August 23, 2011
General Motors is launching a global consolidation review. The carmaker spends ...
- AmEx Open Membership Has Its Privileges, Now You Can Earn Double For Buying Online Media
Online Media Daily, Tanya Gazdik - Tuesday, August 23, 2011
In what is likely the first credit card loyalty program ever bas ...
- Mindshare Wins Media Duties For Belk
MediaDailyNews, Steve McClellan - Tuesday, August 16, 2011
WPP's Mindshare has been named media agency of record for Belk, ...
- Running Start: OMD Wins Media Biz For Brooks Sports
MediaDailyNews, Steve McClellan - Monday, August 15, 2011
Omnicom Group's OMD has won the media planning and buying account f ...
- Media Buyers: Upfront Deals Remain Solid
MediaDailyNews, Wayne Friedman - Friday, August 12, 2011
Don't expect marketers to get into a panic over the current sto ...
- United Flies To Horizon, Mcgarrybown Lands Creative
MediaDailyNews, Steve McClellan - Thursday, August 11, 2011
Horizon Media and mcgarrybowen have been selected to handle media and creati ...
- Adap.tv Adapts, Relaunches Buy-Side Service
Online Media Daily, Gavin O'Malley - Thursday, August 11, 2011
Offering ad buyers more scaling options, video ad company Adap.tv just relaunch ...
- Recession Strategies: How Media Owners Can Prepare for An Ad Downturn
MediaDailyNews, Brian Wieser - Thursday, August 11, 2011
Fears of a return to recession are widespread. Media owners will benef ...
- Woe The Digital Sale: No Fun At All
Publishing Insider, Amy Auerbach, Jason Krebs - Thursday, August 11, 2011
Question from a buyer: I'm a 24-year-old digital media planner. Why do ...
- No Ad Campaign Optimization Without Proper Attribution
Online Media Daily, Paul Pellman - Wednesday, August 10, 2011
Online ad campaign optimization is complex and is only as good ...
- MediaCom Game For Spin Master
MediaDailyNews, Steve McClellan - Monday, August 8, 2011
MediaCom has been awarded the planning and buying assignment from Spin Mast ...
- Optimize Media: Acosta Heads Analytics For Mullen
MediaDailyNews, Steve McClellan - Tuesday, August 2, 2011
Ad agency Mullen has hired one of AT&T's top media executives ...
- Collision Avoidance For TV Media Buyers
TV Board, Mark Lieberman - Monday, August 1, 2011
As I wandered around the weekly old-car show in my neighborhood th ...