- Comcast AdDelivery Taps Adstream To Build Global Ad Delivery Network
MediaDailyNews, Laurie Sullivan - Tuesday, April 8, 2014
Comcast AdDelivery -- part of Comcast's services portfolio -- and Adstream ha ...
- MediaMath Goes 'Programmatic Direct' For Premium Inventory, Partners With Yahoo, Microsoft, iSocket
Real-Time Daily, Tyler Loechner - Monday, April 7, 2014
In a bid to automate "premium" display media-buying, MediaMath on Monday announc ...
- Coca-Cola Enterprises Won By UM London
Around the Net In MAD London, Sean Hargrave - Monday, April 7, 2014
UM London has been awarded the GBP5m planning and buying account f ...
- China's Media, Tech Spend To Rocket 13%
MediaDailyNews, Wayne Friedman - Friday, April 4, 2014
Although China's overall economy may have some slowing growth, China's media econo ...
- Carbonite Calls Media Review
MAD, Steve McClellan - Thursday, April 3, 2014
The Boston-based firm, which offers cloud-based data backup services, previously used Bli ...
- PetSmart Selects OMD For Media Duties
MAD, Steve McClellan - Wednesday, April 2, 2014
OMD has won the PetSmart media planning and buying assignment after ...
- Bose Calls Global Media Review
MAD, Steve McClellan - Wednesday, April 2, 2014
Sound system company Bose has kicked off a global media consolidation revie ...
- MediaCom Retains VW's $3.1 Billion Global Media Assignment
MAD, Steve McClellan - Tuesday, April 1, 2014
The car maker has extended its contact with MediaCom for an addition ...
- Brands Are Missing Advertising Opportunities During the Year's Most-Watched Events
MediaDailyNews, Amit Avner - Wednesday, April 2, 2014
Engaging in real-time advertising can broaden brands' efforts to best reach t ...
- How Nielsen's OCR Will Impact Digital Video Advertising
Video Insider, Chris Smith - Thursday, April 3, 2014
For decades, the gross rating point (GRP) metric has been used ...