- Americans Ignore Internet Ads Far More Than TV
MediaDailyNews, Wayne Friedman - Friday, December 3, 2010
A majority of Americans say they ignore Internet ads -- far mo ...
- Nielsen's Drouillard Named Scarborough Chief
MediaDailyNews, - Friday, December 3, 2010
Scarborough Research Thursday said Tom Drouillard has been named its new president-CE ...
- Nielsen To Marketers: Engage Viewers With Comedies
MediaDailyNews, Wayne Friedman - Thursday, December 2, 2010
Viewer engagement is still an important tool for many TV marketers ...
- Rentrak Monitors More Gray TV Stations
MediaDailyNews, David Goetzl - Wednesday, December 1, 2010
A pair of stations in markets where Nielsen ratings are generated, ...
- 'Very Long' URL Solution Proves Longer Than Expected: Nielsen Will 'Model' 8 Months, Reprocess October
Online Media Daily, Joe Mandese - Thursday, December 2, 2010
An internal task force investigating how Nielsen Co. missed reporting data f ...
- Local TV News Captures Viewers' Loyalty
MediaDailyNews, Wayne Friedman - Tuesday, November 30, 2010
Despite across-the-board declines in TV broadcast ratings, local TV news is mo ...
- Outdoor Revenues Up 7%, Improves Metrics
MediaDailyNews, Erik Sass - Tuesday, November 30, 2010
The recovery in the outdoor advertising industry appears to be gaining spe ...
- Nielsen Promises Multimillions To Re-up CEO Calhoun
MediaDailyNews, David Goetzl - Monday, November 29, 2010
As it moves toward an IPO, Nielsen has added three years ...
- Status Quo: Pay TV Users Keep Cable, Satellite Subscriptions
MediaDailyNews, Wayne Friedman - Monday, November 29, 2010
Though new data suggests consumers are slowly abandoning pay TV services, o ...
- As An Ad Medium, Social Media Now On Par With VOD, HDTV
Online Media Daily, Joe Mandese - Monday, November 29, 2010
Social media may have reached critical mass as a consumer medium, b ...
- Affluent Viewers Love TV, Ads Reach Key Demo
MediaDailyNews, David Goetzl - Wednesday, November 24, 2010
Even with all the media options and wired, frenetic lifestyles, affluent adul ...
- CBS Still Tops, Gets 'Bang' From Ratings
MediaDailyNews, Wayne Friedman - Wednesday, November 24, 2010
Over two months into the season, CBS remains in the No. ...
- Take Two: Palin's 'Alaska' Gets Chilly Reception
MediaDailyNews, David Goetzl - Tuesday, November 23, 2010
Sarah Palin lost a bunch of votes Sunday as viewership for h ...
- 'Dancing' Struts, 'Men' Stays Steady
MediaDailyNews, Wayne Friedman - Tuesday, November 23, 2010
Even with controversy surrounding its selection in the 'Dancing' finals of i ...
- Pew: Wealthier Americans More Internet-Centric
Online Media Daily, Mark Walsh - Wednesday, November 24, 2010
The term "digital divide" is less prevalent these days, but there's sti ...
- Clear Signal: Univision Signs For Arbitron PPM
MediaDailyNews, Erik Sass - Monday, November 22, 2010
The long dispute between Arbitron and minority radio broadcasters may finally ...
- Quadrangle Group Shutters Media Ops
MediaDailyNews, Erik Sass - Monday, November 22, 2010
One of the highest-profile private-equity investment firms operating in the media sphe ...
- Nielsen Launches Media Analytics, Taps Sequent's Moult To Run It
MediaDailyNews, Joe Mandese - Monday, November 22, 2010
Nielsen Co. Monday announced the creation of new "media analytics" initiative, a ...
- 'Conan' Ratings Level, But Stays Solid With Rivals
MediaDailyNews, Wayne Friedman - Friday, November 19, 2010
TBS' "Conan" came back down to earth in his second week ...
- The MRC Pulls Nielsen Accreditation -- Now What?
MediaDailyNews, Frank Maggio - Thursday, November 18, 2010
As we are seeing in the more important currency market -- t ...
- Watch Me: More Viewers Time-Shift TV
MediaDailyNews, Wayne Friedman - Friday, November 19, 2010
Around 20% more U.S. TV viewers are time-shifting versus a year a ...
- What Goes Up, Doesn't Come Down: Nielsen Finds TV Defying Multimedia Gravity
MediaDailyNews, Joe Mandese - Friday, November 19, 2010
In a trend that appears to defy media planning logic, if n ...
- A Room With A View+: Ball State Launches Real-World Interactive TV Lab, Teams With Industry Players
MediaDailyNews, Joe Mandese - Thursday, November 18, 2010
At a time when Madison Avenue and the TV industry are sti ...
- AMS Bows New Measurement System For OOH
MediaDailyNews, Erik Sass - Wednesday, November 17, 2010
Digital out-of-home video is booming, with total ad spending projected to increa ...
- Dear Nielsen: Your Diaries Suck
MediaDailyNews, Joe Mandese - Wednesday, November 17, 2010
The ad industry's ratings watchdog, the Media Rating Council (MRC), has withdra ...
- Nielsen: We Missed 5% Of Users For The Top 1,000 Sites
Online Media Daily, Joe Mandese - Wednesday, November 17, 2010
Nielsen underreported the audiences of the top 1,000 Web sites by ...
- Must-Stay TV: Longtime Viewers Remain Network Loyal
MediaDailyNews, Wayne Friedman - Tuesday, November 16, 2010
Will TV viewers continue to be loyal to a network brand ...
- Celeb Mags Up, Newsweeklies Lose Audience
MediaDailyNews, Erik Sass - Tuesday, November 16, 2010
The latest round of magazine audience data from GfK MRI, covering fa ...
- Internet Or TV: Americans Are Watching Mega-TV
MediaDailyNews, Wayne Friedman - Monday, November 15, 2010
Big watchers of Internet content on their traditional TV sets are al ...
- Solid Debut For Palin's 'Alaska'
MediaDailyNews, David Goetzl - Monday, November 15, 2010
The former running mate is no match for multiples. Sarah Palin's n ...