- Zogby Poll: Web Users Troubled By Behavioral Targeting
Online Media Daily, Wendy Davis - Tuesday, June 8, 2010
The vast majority of U.S. residents are concerned about online tracking a ...
- NBA, NHL Register Hit Goal: Solid Numbers
MediaDailyNews, Wayne Friedman - Monday, June 7, 2010
Good news if you are a TV network with a major spor ...
- Aegis Unveils 'Team Epic,' Fuses Event And Experiential Marketing With Digital Media And Research
MediaDailyNews, Joe Mandese - Monday, June 7, 2010
Aegis Media today will unveil Team Epic, a new event and experienti ...
- Industry Researchers Claim Breakthrough For 'Prototyping' Unrated TV Networks
MediaDailyNews, Joe Mandese - Monday, June 7, 2010
A group of top media researchers believes it has come up wi ...
- Big NBA Rivalry Scores More Fans
MediaDailyNews, Wayne Friedman - Friday, June 4, 2010
The big NBA Finals Boston Celtics-Los Angeles Lakers rivalry hasn't disappointed. ...
- Context Rules New TV Audience Targeting Systems
MediaDailyNews, Joe Mandese - Friday, June 4, 2010
Context was king during a meeting of The Collaborative Alliance in N ...
- Social, Mobile Sparking Heavier Use Of Media, Especially TV/Internet
MediaDailyNews, Joe Mandese - Thursday, June 3, 2010
Heavy users of social or mobile media spend dramatically more time wi ...
- Ad Firm TRA Gets Cash Infusion From Intel, WPP
MediaDailyNews, David Goetzl - Wednesday, June 2, 2010
An Intel investment arm last week led a new round of financi ...
- 'Lost' Finale Found Fantastic Brand Recall Numbers
MediaDailyNews, Wayne Friedman - Tuesday, June 1, 2010
Here's another reason to advertise in a series-ending TV show -- big-ti ...
- 'Idol,' 'House' Keep Fox Tops
MediaDailyNews, Wayne Friedman - Friday, May 28, 2010
Despite some lower ratings for its heavyweight show "American Idol," Fox gain ...
- BIA/Kelsey: Radio Rebound in 2010
MediaDailyNews, Erik Sass - Thursday, May 27, 2010
Better-than-expected first-quarter ad revenues have prompted BIA/Kelsey to revise its forecast f ...
- Bragging Rights: 'WSJ' Audience Booms, 'NYT' Flat, 'USA Today' Sinks
MediaDailyNews, Erik Sass - Wednesday, May 26, 2010
A strategy of aggressive promotion and new distribution partnerships has paid o ...
- Finales Of Hit Shows Off Season Marks
MediaDailyNews, Wayne Friedman - Tuesday, May 25, 2010
More network prime-time shows are not only seeing ratings results down fr ...
- Broadcast's Youth Market Starts At 44
Around the Net In Media, Fern Siegel - Monday, May 24, 2010
The median age of viewers of regular prime-time fare is nearing ...
- Digital Futures: Newspaper Sites Draw Record Audiences
MediaDailyNews, Erik Sass - Monday, May 24, 2010
Newspaper Web sites continue to grow in popularity, with online newspaper operatio ...
- 'Lost' Finale Delivers Plot Resolution, Solid Ratings
MediaDailyNews, Wayne Friedman - Monday, May 24, 2010
"Lost" found its ratings legs for its series finale -- but t ...
- IAB Forms Multicultural Council
Online Media Daily, Gavin O'Malley - Monday, May 24, 2010
In an effort to identify key trends and behaviors among U.S. minoritie ...
- Season's Rx: 'Grey's' Still Healthy, 'CSI' Dips
MediaDailyNews, Wayne Friedman - Friday, May 21, 2010
Broadcast program finales elbowed into each other on the last Thursday ...
- Nielsen Ratings Controversy Remains
Around the Net In Media, Fern Siegel - Wednesday, May 19, 2010
Disappointed with Nielsen's decision to eliminate live ratings from its local mark ...
- Why Age Matters In TV Targeting
MediaDailyNews, Mitch Burg - Tuesday, May 18, 2010
Despite holistic and qualitative targeting methods, age still plays an important ro ...
- Gannett Hires Rentrak For Local Data
Around the Net In Media, Fern Siegel - Monday, May 17, 2010
Rentrak Corp., a provider of multi-screen media measurement for the advertising a ...
- 'Survivor' Sweeps Sunday, Dusts 'Housewives'
MediaDailyNews, Wayne Friedman - Monday, May 17, 2010
The final Sunday in the May sweeps ended up giving CBS t ...
- Where's That Ad Campaign? Yahoo Traffic Dips In April
Online Media Daily, Mark Walsh - Friday, May 14, 2010
Yahoo had better get that new ad blitz cranked up. New figur ...
- Optimedia: 'Gossip,' 'Glee,' Power Content Ratings
MediaDailyNews, Wayne Friedman - Thursday, May 13, 2010
Media agency Optimedia U.S. again reminds us it's not just about ...
- Comscore: Consumer Confidence In Banking Continues Slide
Online Media Daily, Gavin O'Malley - Wednesday, May 12, 2010
Despite ongoing privacy concerns, a clear majority of U.S. consumers -- 6 ...
- I Will Survive: 'Survivor' Tops Charts
MediaDailyNews, Wayne Friedman - Friday, May 7, 2010
For the last couple of weeks, "Survivor" has returned to become t ...
- Simmons, Affinity Team Up: Make Run At MRI
MediaDailyNews, Joe Mandese - Friday, May 7, 2010
One time magazine audience measurement firm Simmons is getting back into t ...
- Nielsen Buys GlanceGuide
Around the Net In Media, Fern Siegel - Thursday, May 6, 2010
Nielsen has acquired video analytics company GlanceGuide. Terms of the deal we ...
- GroupM Launches Kinetic Futures, Names O'Brien 'Global Futurist'
MediaDailyNews, Joe Mandese - Thursday, May 6, 2010
Kinetic Worldwide, the out-of-home media colossus owned by WPP's GroupM division, h ...
- Public Trusts Cable News Most
Around the Net In Media, Fern Siegel - Tuesday, May 4, 2010
A new "60 Minutes"/Vanity Fair poll suggests that the majority of t ...