- 'Vampire' Series Bites Big For CW
MediaDailyNews, Wayne Friedman - Friday, September 11, 2009
The CW finally drew some rich ratings blood this season -- scori ...
- What's In A Name? Would A JIC By Any Other Name Spell As Litigious?
MediaDailyNews, The Riff - Friday, September 11, 2009
Okay, so we're no Shakespeare. But you probably already knew that. Wh ...
- CIMM Says Focus Is Research, Not Nielsen Rivalry
MediaDailyNews, Wayne Friedman - Thursday, September 10, 2009
The new -- and somewhat controversial -- Coalition for Innovative Media Measureme ...
- Correction: ConfirMedia, Not Verance, Went Out Of Business
MediaDailyNews, - Thursday, September 10, 2009
A story in Thursday's edition of
MediaDailyNews (
"See Spot Run: That ... - CIMM City: Madison Avenue, Networks Back New Media Measurement Initiative
MediaDailyNews, Joe Mandese - Thursday, September 10, 2009
Following weeks of speculative reporting and industry banter, the Council For Innovati ...
- See Spot Run: That's What MPG Wants To Find Out
MediaDailyNews, Joe Mandese - Thursday, September 10, 2009
At a time when it might seem more important than ever f ...
- Standard Ops: Nielsen Delivers Live-Plus Same-Day DVR Ratings
MediaDailyNews, Wayne Friedman - Wednesday, September 9, 2009
Nielsen will move to live-program-plus-same-day ratings of DVR playback in local peop ...
- 'Melrose Place' Yet To Sizzle
MediaDailyNews, Wayne Friedman - Wednesday, September 9, 2009
CW's new "Melrose Place" offer up a listless start to the network ...
- Nielsen Measures TV Everywhere, Could Produce Single Rating
MediaDailyNews, David Goetzl - Tuesday, September 8, 2009
As programmers and cable operators experiment with the "TV Everywhere" concept f ...
- Nielsen Charts Increase In Hispanic TV Homes
MediaDailyNews, Wayne Friedman - Friday, September 4, 2009
The number of Hispanic TV homes continues to outpace the market overal ...
- Nielsen: Digital Growing, But TV Still No.1
MediaDailyNews, Wayne Friedman - Wednesday, September 2, 2009
U.S. TV viewing is at another all-time high -- some 141 hou ...
- Nielsen Launches System For Logging TV Commercial Data, Cable Nets Now Fully Compliant
MediaDailyNews, Joe Mandese - Thursday, September 3, 2009
Two years after introducing commercial ratings as the official currency of t ...
- NDS, TNS Announce Set-Top-Box Data With Individual Profiles
MediaDailyNews, David Goetzl - Wednesday, September 2, 2009
TNS Media Research and NDS Group, partners in an audience measurement initiativ ...
- NFL Pre-Season Kicks Off NBC's Week
MediaDailyNews, Wayne Friedman - Monday, August 31, 2009
Two modest TV franchises went in different directions on Sunday night: N ...
- comScore Hires 2 Ad, Marketing Execs
MediaDailyNews, - Friday, August 28, 2009
ComScore named Anne Hunter as vice president of advertising effectiveness products a ...
- Nielsen: TV Homes Increase, Markets Fluctuate
MediaDailyNews, David Goetzl - Friday, August 28, 2009
Heading into the 2009-10 television season, Nielsen said total U.S. TV hom ...
- TiVo Launches Local Rating Service, See Potential Rev Stream
MediaDailyNews, David Goetzl - Thursday, August 27, 2009
TiVo's first-of-a-kind service that offers up commercial ratings in local markets h ...
- WPP Focuses On Emerging Markets, Sorrell Upbeat About Consumer Insight Biz
MediaDailyNews, David Goetzl - Wednesday, August 26, 2009
WPP Group CEO Martin Sorrell suggested Wednesday that the reported move ...
- Publicis' Goerlich, Vinson Land At Rentrak: Will Develop New Video Ad Research
MediaDailyNews, Joe Mandese - Thursday, August 27, 2009
Bruce Goerlich, a long-time Madison Avenue media research guru who most recent ...
- Media X: Knee-Jerked Around
MediaDailyNews, Jack Feuer - Tuesday, August 25, 2009
It's gratifying to see buyers and sellers band together to bust t ...
- Cable Ratings: 'Closer', 'Raw' Grab Top Spots
MediaDailyNews, Wayne Friedman - Tuesday, August 25, 2009
TNT's "The Closer" proved to be the big hitter again this we ...
- 'Mad Men" Gives Great Show, Iffy Returns
MediaDailyNews, Don Seaman - Monday, August 24, 2009
Ah, the stylized whimsy that is "Mad Men." No magazine cover go ...
- Summer Forecast: Cable Originals Click
MediaDailyNews, Wayne Friedman - Monday, August 24, 2009
With a couple of weeks to go, summer's TV viewing looks ...
- Time Warner, Nielsen Join Forces
MediaDailyNews, Wayne Friedman - Wednesday, August 19, 2009
Just linked with a new measurement consortium that could rival Nielsen Med ...
- Shaq Is Back, But Reality Show No Slam Dunk
MediaDailyNews, Wayne Friedman - Wednesday, August 19, 2009
It's mid-August, and one network is still trying to tease our prime-ti ...
- Correction: Nielsen Memo Sent To Employees, Not Clients
MediaDailyNews, - Tuesday, August 18, 2009
- Visible World Joins Nielsen, Acxiom For Data
Around the Net In Media, Joan Voight - Tuesday, August 18, 2009
Visible World, an established player in the realm of targeted TV advertisin ...
- 'Mad Men' Premiere Juices Third Season
MediaDailyNews, David Goetzl - Monday, August 17, 2009
The much-anticipated season-three premiere Sunday of "Mad Men" on AMC yielded t ...
- Nielsen Discloses Billion Dollar Investment In 3-Screen Strategy
MediaDailyNews, Joe Mandese - Tuesday, August 18, 2009
Nielsen Co. has invested more than $1 billion in research and developme ...
- 'Vick' Interview Helps CBS Win Sunday
MediaDailyNews, Wayne Friedman - Monday, August 17, 2009
CBS picked up a Sunday victory in August, thanks to a dramat ...