- Ad Spending Optimism Returns To Pre-Recession Levels, Outlook Improving For Every Medium
MediaDailyNews, Joe Mandese - Monday, November 30, 2009
The optimism of ad executives to boost their advertising budgets has ris ...
- Ads Up: GroupM Buys MRI AdMeasure
MediaDailyNews, Erik Sass - Monday, November 23, 2009
After a slow start following its launch in June, Mediamark Research &am ...
- 22squared Shifts Media Workflow To MediaBank
Online Media Daily, - Tuesday, November 24, 2009
Atlanta-based ad agency 22squared (former West/Wayne) has agreed to use MediaBank's O ...
- Media Planners Take On Challenges Of Digital TV
TV Board, Courtenay Harry - Friday, November 13, 2009
Back in the day, oh, say 10 or 12 years ago, med ...
- Google Adds Nielsen's PRIZM To TV Ads
MediaDailyNews, Joe Mandese - Friday, November 6, 2009
In another ironic shift in digital media planning, Google has licensed Niels ...
- Nielsen To Refract Digital Media Planning, Brings PRIZM To Online Consumer Targeting
Online Media Daily, Joe Mandese - Monday, November 2, 2009
In an ironic turning of the media planning tables, online advertisers a ...