- Small Business Not Keeping Up With Online Presence
Research Brief, Jack Loechner - Friday, February 13, 2009
According to research from Webvisible and Nielsen, reported by Marketing Charts, thou ...
- MPG Passes Screen Test, Lands Starring Role With CBS Films
MediaDailyNews, Joe Mandese - Friday, February 6, 2009
In its biggest win since landing the $700 million-plus Sears Holding Cor ...
- The Other Research Shoe Drops: Carat Taps Former OMDer Hess As Research Czar
MediaDailyNews, Joe Mandese - Wednesday, February 4, 2009
Former OMD research chief Mike Hess has taken the top research j ...
- Omnicom Restructures Global Research Team, Mike Hess Latest Departure In Madison Avenue Research Exodus
MediaDailyNews, Joe Mandese - Wednesday, February 4, 2009
Mike Hess is out as the top research executive in Omnicom's glob ...
- Productivity: The Paradox of Thrift
Media Magazine, - Friday, January 2, 2009
Since the meltdown on Wall Street, the media has maintained a deathwatc ...
- Nielsen: Weights In Optimization System Less Than Optimal
MediaDailyNews, - Friday, January 30, 2009
Nielsen Thursday informed clients that it has discovered an "issue" with t ...
- Game Changer
Media Magazine, Steve Smith - Friday, January 2, 2009
Microsoft never made a secret of its ambitions to turn the Xb ...
- The Xbox Channel
Media Magazine, Jonathan Blum - Friday, January 2, 2009
Forget MSNBC. Microsoft's latest TV ambitions are all about Xbox. Suddenly, Microsoft ...
- Legacy Media and New Media Meld: Mass Communications Succumb to Communications by the Masses
Research Brief, Jack Loechner - Wednesday, January 21, 2009
According to the third annual U.S. Media Myths & Realities survey ...
- The Sell: First-Person Accounts
Media Magazine, Andrew Ettinger - Friday, January 2, 2009
The only thing worse than pitching a new piece of business ...
- Media Metrics: Go Forth and Multiply
Media Magazine, Doug Brooks - Friday, January 2, 2009
There's no longer a question of going with old vs. new medi ...
- Kids Motivated By TV and Print To Visit Web
Research Brief, Jack Loechner - Thursday, January 1, 2009
According to MRI's 2008 American Kids Study, children ages 6-11 are increasing ...
- The Sell: Get It on the Green
Media Magazine, Andrew Ettinger - Tuesday, July 14, 2009
This summer i plan on learning how to golf. This makes sen ...
- Media Marketplace: Social Without the Media
Media Magazine, Jay Suhr - Tuesday, July 14, 2009
From a historical perspective, we all know that this year will ...
- Contact: Reclaiming the Water Cooler
Media Magazine, Jim Meskauskas - Friday, May 1, 2009
Devices are gateways. People use and consume media. They don't really thi ...
- Integration:Holy Grail
OMMA Magazine, Joe Mandese - Wednesday, April 1, 2009
When people on Madison Avenue discuss the creation of an ideal advertisi ...
- Q&A: Tim Hanlon Executive Vice President, VivaKi Ventures
OMMA Magazine, Diane Mermigas - Tuesday, July 14, 2009
Tim Hanlon, one of Madison Ave.'s formidable digital gurus and executive vi ...
- 2010 Survival Guide: Agencies
OMMA Magazine, Staff Writers - Tuesday, December 1, 2009
Call it a quagmire, if you must, but our recent economic malai ...
- RAM: Q+A, Gal Trifon, CEO and cofounder of Eyeblaster
OMMA Magazine, Laurie Sullivan - Wednesday, October 14, 2009
Eyeblaster has unveiled a platform aimed at simplifying processes to speed ...