- Future Of Digital Marketing: 3-Screen Strategy
Marketing Daily, Zephrin Lasker - Friday, October 28, 2011
How can marketers effectively reach this educated and affluent demographic and ma ...
- Streaming TV On Rise, More Millennials Watch Trad TV
MediaDailyNews, Wayne Friedman - Thursday, October 27, 2011
More Internet users are leading to more streamed TV or alternative ...
- Time Warner Cable Ad Revs Sink 5%
MediaDailyNews, Wayne Friedman - Thursday, October 27, 2011
Time Warner Cable felt the brunt that other media -- including ...
- Obituary: Daniel B. Burke
MediaDailyNews, Fern Siegel - Wednesday, October 26, 2011
Daniel B. Burke, who served as president, CEO of Capital Cities/ABC, In ...
- Obituary: Daniel B. Burke
Raw, Fern Siegel - Wednesday, October 26, 2011
Daniel B. Burke, who served as president, CEO of Capital Cities/ABC, Inc ...
- The Internet Sucks As A Branding Medium
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 26, 2011
That's Alan Pearlstein's position in a column in which he argues tha ...
- Check-In: MEC Wins Marriott's Media Assignment
MediaDailyNews, Steve McClellan - Tuesday, October 25, 2011
Hotel chain Marriott has awarded WPP's MEC its global media planning a ...
- Dear Bev, What Career Advice Do You Give Recent Grads?
MediaDailyNews, Beverly Weinstein - Tuesday, October 25, 2011
Turns out a lot of the advice I give isn't really age-specifi ...
- Facebook Is Serious TV Rival
MediaDailyNews, Wayne Friedman - Tuesday, October 25, 2011
Facebook is closing in on being a mass medium -- just li ...
- UM Taps Grey's Rani As North American Chief
Raw, Joe Mandese - Wednesday, October 26, 2011
Interpublic's Mediabrands unit just named Yin Woon Rani president of North Ameri ...
- Nielsen Wants Its Name On Banana Building
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 25, 2011
As it negotiates a move to downtown Cincinnati, Nielsen wants its na ...
- Local News Sharing Means Lost Jobs, Less Original Content
MediaDailyNews, Wayne Friedman - Monday, October 24, 2011
TV news programs operating through local marketing agreements or joint operating agreemen ...
- Broadcast Nets Register Small Uptick
MediaDailyNews, David Goetzl - Monday, October 24, 2011
Ad-supported cable continues to top the broadcast networks this season by lar ...
- Adnetik Shifts Technology Focus From Media To Creative, Uses Machine To Figure What Ads People Want
Online Media Daily, Joe Mandese - Tuesday, October 25, 2011
The digital ad industry has invested billions of dollars to develop syste ...
- Carriage Battle: DirecTV Threatens To Pull Fox Cable Networks
MediaDailyNews, Wayne Friedman, David Goetzl - Friday, October 21, 2011
Contentious carriage negotiations with DirecTV could force Fox's cable networks off t ...
- Syndicated Shows Enjoy Uptick
MediaDailyNews, Wayne Friedman - Friday, October 21, 2011
No "Oprah Winfrey" for syndication this year. So what's left for oth ...
- M&A Media Activity Dropped 23%, Publicis Leads Deal-Making
MediaDailyNews, Wayne Friedman - Thursday, October 20, 2011
The overall media economy is still weak -- as well as med ...
- Nolsoee To Chief Strategy Officer, MEC China
MediaDailyNews, Fern Siegel - Wednesday, October 19, 2011
MEC China named Thomas Nolsoee as Chief Strategy Officer. Nolsoee will ...
- TV Viewing Increases Cross-Platform
MediaDailyNews, David Goetzl - Thursday, October 20, 2011
Even with more media choices, the average American continues to watch mo ...
- Horizon Taps Draftfcb's Smith, MEC's Cosgrove
Raw, Joe Mandese - Thursday, October 20, 2011
Horizon Media has hired Sean Smith as senior vice president-managing director ...
- Horizon Taps Draftfcb's Smith, MEC's Cosgrove
Raw, Joe Mandese - Thursday, October 20, 2011
Horizon Media has hired Sean Smith as senior vice president-managing director ...
- Ford's Jim Farley To Talk New Media At BlogWorld Expo
Marketing Daily, Karl Greenberg - Tuesday, October 18, 2011
Jim Farley, Ford group VP for global marketing, sales and service, wi ...
- GSN Names New Programming EVP
MediaDailyNews, David Goetzl - Wednesday, October 19, 2011
The Game Show Network, which prefers to be known as GSN, continu ...
- WOM Explodes Thanks To Social Media
Online Media Daily, Gavin O'Malley - Tuesday, October 18, 2011
Word-of-mouth marketing is soaring, thanks to social media. But to click wi ...
- Cervantes To VP, Account Director, ID Media
MediaDailyNews, Steve McClellan - Monday, October 17, 2011
ID Media, the Interpublic Group direct and digital media agency, has hir ...
- Horizon Media Names Snook SVP, Consumer Insights
MediaDailyNews, Fern Siegel - Monday, October 17, 2011
Horizon Media named Christopher Snook as SVP, managing director of consumer insig ...
- U.S. Hispanics To Dominate Critical TV Demo
MediaDailyNews, Wayne Friedman - Monday, October 17, 2011
Young-skewing TV networks might take note about big changes in four year ...
- Media Companies Need To Capitalize On Social, Interactive Realities
On Media, Diane Mermigas - Monday, October 17, 2011
The paid content quandary grows more interesting and steps closer to resoluti ...
- Hulu Too Valuable, Networks Won't Sell
MediaDailyNews, Wayne Friedman - Friday, October 14, 2011
Owners of Hulu, the premium TV site, say it is now n ...
- Chinese Digital Revolution Impacts Media Choice, Brand Engagement
MediaDailyNews, Steve McClellan - Friday, October 14, 2011
China is a huge, lucrative media marketplace. A new study by Starc ...