Tag results for "metrics"
- Google Brings Channel Reporting To Performance MaxChannel performance reporting will enable advertisers to gain visibility into how individu ...
- Inroads Into The Inbox: Most Firms Have Been Hurt By Poor DeliverabilityFewer than a quarter of companies polled verify their email lists befo ...
- Headwinds For Ecommerce: Brands Face Uncertainty Moving Into Q2Consumers are spending on essentials, but not so much on luxury good ...
- Metrics Mashup: How Ecommerce Verticals Performed In Q1Home goods marketers saw 218% of their customer acquisition costs repaid ...
- LinkedIn Earns MRC Accreditation For Video Ad MetricsLinkedIn is expanding its partnership with the MRC accreditation audits to inclu ...
- Apple Rebrands Advertising Business To Apple AdsApple dropped "Search" from Search Ads and rebranded its ad business ...
- Microsoft Copilot's AI-Driven Monetization For AdsPublishers now have access to a tool that monetizes ads in Copil ...
- Uber Advertising Strategizes About Attention, Big Bites In CarrotsA study showed lift metrics produced the most surprising numbers. Ads view ...
- GAI Search Will Decide What Customers NeedBrightEdge launched a feature Wednesday - AI Catalyst - that allows markete ...
- Latinas Bridge Generations Asking AI For Guidance As Mother's Day ApproachesAdvertisers need to understand the importance of this cultural shift toward ...
- Similarweb Acquires The Search MonitorThe companies have independently supported data, optimization and advertising and together ha ...
- Getting Email And Revenue On One Page: The Metrics Are Not Always EasyMarketers are able to report open rates and click-throughs to their leader ...
- Why Advertisers Miss The TargetData misclassification has become too common at a time when technology li ...
- Push For Profit: Seven Metrics For Tracking The Success Of NotificationsOpen rates, clicks and conversions are some of the main measurements, Moenga ...
- Consumers' Willingness To Share Data DeclinesHolding on to consumers once they land on a retail or ...
- Opt-Out Spike: Why Email Unsubscribes Rose In 2024The increase in unsubscribe and bounce rates was driven by everything fr ...
- Cost-Per-Acquisition Watershed Moments Key For Performance MarketingThe cost to acquire new customers may require an adjustment in ...
- The Next Generation Of The Marketing Mix ModelFormer Dentsu, Kantar, and Nielsen executives who now work at a start ...
- IAB Resurfaces Push For Responsive AdsThe Interactive Advertising Bureau is pushing for the industry to move towa ...
- Gartner Maps Process To Teach GAI About BrandsMany marketers struggle to adopt the technology and possible use of ...
- AI Agents Fuel Disconnect Concerns Between Brands And ConsumersThere are concerns that brands could become completely disconnected from consumers usi ...
- Hearst UK Chooses Brand Lift Measurement PlatformBrand Metrics technology will be integrated across multiple Hearst titles. ...
- Super Bowl LIX Reached Record 182.8M Viewing For At Least A MinuteNielsen previously announced the Super Bowl had a record 127.7 million viewe ...
- Super Bowl Metrics: The Eagles Drew Big Increase In Advance ReadershipThe Super Bowl drew intense interest online in the days leading ...
- Do Super Bowl Scores Affect TV Ad Performance?Do advertisers get the attention they paid for when the big ga ...
- Vertical Velocity: How Ecommerce Sectors Fared In 2024Home goods was first in average order rate and revenue per custome ...
- Just In Time For The Super Bowl, Nielsen Boosts OOH Coverage To 100%Out-of-home viewing is important for sports and live event programming - especial ...
- AI Search Riddled With Challenges - Measurement, Data PrivacyA recent study finds 55% of marketers are concerned about data privac ...
- Uber's App Could Soon Look More Like Google Maps With AdsPALM SPRINGS, CA -- Uber Advertising could expand ad units on i ...
- Streaming 2024: Fewer Core Apps In U.S. HomesThere were an average 3.9 apps per U.S. home in Q3 02 ...
