- Clicking Less, Spending More: The Year In Ecommerce
Email Insider, Ray Schultz - Thursday, January 15, 2026
The top 5% of brands drove over half of all order growt ...
- Performance Forced By Agentic To Take New Ride Through Funnel
Performance Marketing Insider, Laurie Sullivan - Monday, January 12, 2026
Google has confirmed performance throughout the funnel based on numerous announcements ma ...
- Comscore, Trade Desk Integrate 'Contextual,' Audio Content-Level Targeting
Planning & Buying Insider, Joe Mandese - Thursday, January 8, 2026
Based on initial test, the integration has been boosting incremental reach ...
- Eyeballing 2025: The Trends And Challenges Of A Hectic Year
Email Insider, Ray Schultz - Wednesday, December 31, 2025
Artificial intelligence helped email marketers - but it also created issues. ...
- Visa Completes First Secure AI Purchases, Changing Advertising Forever
Performance Marketing Insider, Laurie Sullivan - Thursday, December 18, 2025
The rise of AI-powered commerce changes everything for advertisers - moving brand ...
- Click-Free: Publishers Move To A New Type Of Customer Journey
Publishing Insider, Ray Schultz - Tuesday, December 16, 2025
They are working toward a "shared, verifiable standard for measuring AI-surfaced conte ...
- YouTube Updates Aim To Strengthen Brand-Creator Relationships
MediaDailyNews, Colin Kirkland - Monday, December 15, 2025
In an effort to strengthen brand-creator relationships, YouTube is updating its brand ...
- Domino's Turns CTV Ad Into Trivia Game, Measures Performance
Performance Marketing Insider, Laurie Sullivan - Friday, December 12, 2025
Domino's transformed its ad into a remote-controlled trivia game, asking viewers ...
- Move Over Glassholes, Google Eyes Next Generation Of AI Specs
Media 3.0, Laurie Sullivan - Wednesday, December 10, 2025
Google is using AI to develop an ecosystem that supports several prototyp ...
- TikTok Rolls Out A Communal Video Feed
MediaDailyNews, Colin Kirkland - Monday, December 8, 2025
Following the rollout of its recent "Nearby Feed," TikTok is continuing ...
- Meta Can't Force Advertisers To Arbitrate Claims Over Inflated Metrics
MediaDailyNews, Wendy Davis - Wednesday, December 3, 2025
"Meta waged a seven-year campaign of litigating this case in two feder ...
- Data Deluge: Marketers Have Trouble Making Sense Of It All
Email Insider, Ray Schultz - Wednesday, December 3, 2025
Most agencies and in-house teams struggle to measure the impact of ea ...
- Data, Metrics Once Unattainable Now Possible With AI
Performance Marketing Insider, Laurie Sullivan - Monday, December 1, 2025
As AI opens more sophisticated methods to reach intended audiences, the go ...
- What Does Today's Marketing Performance Look Like?
Performance Marketing Insider, Laurie Sullivan - Friday, November 28, 2025
The big challenge in negotiations between CMOs and CFOs is how markete ...
- Google's 'Aluminium OS' Brings Android To PCs
MediaDailyNews, Laurie Sullivan - Tuesday, November 25, 2025
Google's Android operating system has almost no presence on traditional PCs, whe ...
- Too Fast For FAST TV? Buckle Your Seatbelts
TV Watch, Wayne Friedman - Wednesday, November 26, 2025
From a consumer experience perspective, FAST maturity is still a ways of ...
- Price Net: Keep Discount Subject Lines In The Middle Range
Email Insider, Ray Schultz - Monday, November 24, 2025
Marketers should avoid overdoing the urgency with "last-chance" subject lines, Jacquard s ...
- RECMA: OMD 'Best Performing' Global Media Agency
MAD, Steve McClellan - Thursday, November 20, 2025
By group, Publicis Media overtook WPP Media for the top spot la ...
- To Understand First We Have To Understand
Brand Insider, Micheal P. Gumbert - Tuesday, November 18, 2025
Medtronic's Senior Paid Media Specialist writes, "What metric is the success ...
- Realeyes Spins Off 'Adverteyes' To Focus On Ad Performance, Outcomes
MediaDailyNews, Joe Mandese - Tuesday, November 18, 2025
Realeyes Chief Growth Officer Max Kalehoff has been named CEO of t ...
- Check It All Out: Firms Integrate Email, SMS, Ad, Website Metrics In One Place
Email Insider, Ray Schultz - Friday, November 14, 2025
Omnisend and Triple Whale are offering an AI-powered intelligence platform to provi ...
- Google Reduces Cost Of MMM Tests
Performance Marketing Insider, Laurie Sullivan - Thursday, November 13, 2025
Google this week lowered the minimum requirement to run MMM incrementality testin ...
- World Cup 2026: Rising Sponsor Dollars For 13 Host Markets
Advanced TV Insider, Wayne Friedman - Wednesday, November 12, 2025
Over the last three years, 765 brands in 13 markets have plac ...
- Email Reveal: New Tool Designed To Show Where Emails Arrived
Email Insider, Ray Schultz - Wednesday, November 12, 2025
The new Chrome extension adds visual labels to sent emails in t ...
- Microsoft To Publishers: Miss Standards, Forfeit Impressions
MediaDailyNews, Laurie Sullivan - Tuesday, November 11, 2025
Any Microsoft Advertising clicks coming from pages that do not have i ...
- Amazon Reboots Ads System, Agents For Advertising
MediaDailyNews, Laurie Sullivan - Tuesday, November 11, 2025
Amazon has reorganized the ways advertisers access its ecosystem. On Tuesday ...
- Google Intros 'Channel Performance' Reporting
MediaDailyNews, Laurie Sullivan - Thursday, November 6, 2025
On Thursday, Google gave advertisers increased transparency and data in Performance M ...
- Attention Arc's Co-President on Why AI Adoption Should Be Treated Like a Media Plan
Brand Insider, Barbie Romero - Tuesday, November 4, 2025
Swapnil Patel discusses how brands can approach AI with a realistic timefra ...
- The ROI Meter: How Brands Measure Return On Investment
Email Insider, Ray Schultz - Monday, November 3, 2025
Email marketers are confident in their ability to deploy the right metr ...
- Metrics Seesaw: Marketers Are Having Budgets Cut Over Doubts About Measurement
Email Insider, Ray Schultz - Thursday, October 23, 2025
Many are seeing their budgets being partly reallocated or put at ris ...