- Data, Metrics Once Unattainable Now Possible With AI
Performance Marketing Insider, Laurie Sullivan - Monday, December 1, 2025
AI has opened more sophisticated methods for digital marketers to reach intend ...
- What Does Today's Marketing Performance Look Like?
Performance Marketing Insider, Laurie Sullivan - Friday, November 28, 2025
The big challenge in negotiations between CMOs and CFOs is how markete ...
- Google's 'Aluminium OS' Brings Android To PCs
MediaDailyNews, Laurie Sullivan - Tuesday, November 25, 2025
Google's Android operating system has almost no presence on traditional PCs, whe ...
- Too Fast For FAST TV? Buckle Your Seatbelts
TV Watch, Wayne Friedman - Wednesday, November 26, 2025
From a consumer experience perspective, FAST maturity is still a ways of ...
- Price Net: Keep Discount Subject Lines In The Middle Range
Email Insider, Ray Schultz - Monday, November 24, 2025
Marketers should avoid overdoing the urgency with "last-chance" subject lines, Jacquard s ...
- RECMA: OMD 'Best Performing' Global Media Agency
MAD, Steve McClellan - Thursday, November 20, 2025
By group, Publicis Media overtook WPP Media for the top spot la ...
- To Understand First We Have To Understand
Brand Insider, Micheal P. Gumbert - Tuesday, November 18, 2025
Medtronic's Senior Paid Media Specialist writes, "What metric is the success ...
- Realeyes Spins Off 'Adverteyes' To Focus On Ad Performance, Outcomes
MediaDailyNews, Joe Mandese - Tuesday, November 18, 2025
Realeyes Chief Growth Officer Max Kalehoff has been named CEO of t ...
- Check It All Out: Firms Integrate Email, SMS, Ad, Website Metrics In One Place
Email Insider, Ray Schultz - Friday, November 14, 2025
Omnisend and Triple Whale are offering an AI-powered intelligence platform to provi ...
- Google Reduces Cost Of MMM Tests
Performance Marketing Insider, Laurie Sullivan - Thursday, November 13, 2025
Google this week lowered the minimum requirement to run MMM incrementality testin ...
- World Cup 2026: Rising Sponsor Dollars For 13 Host Markets
Advanced TV Insider, Wayne Friedman - Wednesday, November 12, 2025
Over the last three years, 765 brands in 13 markets have plac ...
- Email Reveal: New Tool Designed To Show Where Emails Arrived
Email Insider, Ray Schultz - Wednesday, November 12, 2025
The new Chrome extension adds visual labels to sent emails in t ...
- Microsoft To Publishers: Miss Standards, Forfeit Impressions
MediaDailyNews, Laurie Sullivan - Tuesday, November 11, 2025
Any Microsoft Advertising clicks coming from pages that do not have i ...
- Amazon Reboots Ads System, Agents For Advertising
MediaDailyNews, Laurie Sullivan - Tuesday, November 11, 2025
Amazon has reorganized the ways advertisers access its ecosystem. On Tuesday ...
- Google Intros 'Channel Performance' Reporting
MediaDailyNews, Laurie Sullivan - Thursday, November 6, 2025
On Thursday, Google gave advertisers increased transparency and data in Performance M ...
- Attention Arc's Co-President on Why AI Adoption Should Be Treated Like a Media Plan
Brand Insider, Barbie Romero - Tuesday, November 4, 2025
Swapnil Patel discusses how brands can approach AI with a realistic timefra ...
- The ROI Meter: How Brands Measure Return On Investment
Email Insider, Ray Schultz - Monday, November 3, 2025
Email marketers are confident in their ability to deploy the right metr ...
- Metrics Seesaw: Marketers Are Having Budgets Cut Over Doubts About Measurement
Email Insider, Ray Schultz - Thursday, October 23, 2025
Many are seeing their budgets being partly reallocated or put at ris ...
- Meta Loses MRC Accreditation For Instagram, Facebook Feeds
MediaDailyNews, Colin Kirkland - Monday, October 20, 2025
The Media Rating Council (MRC) has revoked Meta's brand-safety accreditation due ...
- Tech Target: A Two-Part Email Plan For B2B Marketers
Email Insider, Ray Schultz - Monday, October 20, 2025
B2B brands need to analyze their tech stacks and use data ...
- Walmart Retail Media Network Receives First Accreditation From MRC For Search
MediaDailyNews, Laurie Sullivan - Friday, October 17, 2025
Walmart's retail media network "Walmart Connect" received its first accreditation from t ...
- Supply-Side Consortium Unveils Agentic Ad Protocol, Invites Ad Industry To Join
MediaDailyNews, Laurie Sullivan - Wednesday, October 15, 2025
More than 20 companies including PubMatic, Optable, Scope3, Swivel, Classify, Triton Digita ...
- MRC's Auction-Based Standards: An Inside Look
MediaDailyNews, Laurie Sullivan - Thursday, October 9, 2025
"The proposed framework seemed more about transparency and disclosure and not abo ...
- Rethinking Attribution And Measurement In The AI Era
MediaDailyNews, Laurie Sullivan - Wednesday, October 8, 2025
For the AI era, Seedtag engineers developed a model that thinks li ...
- NFL TV Partners' Rights Fees Expected To Rise By $8B Per Year: Analyst
Television News Daily, Wayne Friedman - Thursday, September 25, 2025
The process could ramp up its annual rights fees revenues from fi ...
- LinkedIn Fills Gaps In Attribution, Metrics, Measurement Reporting
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 23, 2025
Advertisers attempting to measure a campaign see clicks and impressions, but ha ...
- Walmart Gives Data Tool Search Metrics, An Update
Data & Programmatic Insider, Laurie Sullivan - Monday, September 15, 2025
Search metrics were added to Walmart Data Ventures' Scintilla Digital Landscapes to ...
- A/B Scores: Marketers See Success With Age-Old Testing Tool
Email Insider, Ray Schultz - Wednesday, September 10, 2025
Many marketers are using AI to help them with their A/B testin ...
- The NRR Groove: Will The New Metric Supplant NPS?
Email Insider, Ray Schultz - Tuesday, September 2, 2025
The secret to the new marketing is to avoid excessive email volum ...
- What Google's AI-Powered Pixel 10 Gives Advertisers
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 20, 2025
NBA star Stephen Curry will support Google's hardware, features and AI servic ...