- Thinking About Key Performance Indicators?
Metrics Insider, Judah Phillips - Friday, August 29, 2008
Web Analytics Key Performance Indicators (KPIs) are critical for understanding the hu ...
- What I Learned About Web Analytics By Watching The Olympics
Metrics Insider, David L. Smith - Tuesday, August 26, 2008
While watching the Olympics, I was struck by similariites between the scori ...
- More On: Is Google Making Marketers Stupid?
Online Spin, Joe Marchese - Tuesday, August 26, 2008
Playing off a fantastic piece in The Atlantic, last week I wro ...
- Demandbase Secures Funding, Launches New Services
Online Media Daily, Gavin O'Malley - Monday, August 25, 2008
Supporting its efforts to transform the practice of lead generation for sal ...
- Google Tweaks Bidding System
Around the Net In Online Marketing, Ross Fadner - Friday, August 22, 2008
Google is updating the system it uses for judging ad quality ...
- Measuring The Virality Of Widgets
Metrics Insider, Jodi McDermott - Friday, August 22, 2008
"How do I make my widget viral?" This is such a comm ...
- In Praise of Online Advertising
Metrics Insider, Josh Chasin - Tuesday, August 19, 2008
In my last Metrics Insider column, I wrote about the question ...
- ContextWeb Develops New Alogrithms For Deeper Classification
Online Media Daily, - Tuesday, August 19, 2008
ContextWeb, Inc., operator of the ADSDAQ Exchange, is expected to announce tod ...
- YuMe Bounces Back Into Ad Network Top 10
Online Media Daily, Mark Walsh - Monday, August 18, 2008
After getting yanked from comScore's ranking of top online ad networks, Yu ...
- A Brief History Of Ad Metrics
Feedback Loop, - Friday, August 15, 2008
Excellent piece [from Josh Chasin]. You've asked a question that folks ...
- Overlooking Segmentation
Metrics Insider, Pat LaPointe - Friday, August 15, 2008
As the debate rages over which measurement methodology provides the best perspecti ...
- Facebook Turns to Long-Term Engagement
Around the Net In Online Marketing, Ross Fadner - Wednesday, August 13, 2008
Facebook last week switched its metric for measuring engagement on its applicatio ...
- ComScore Creates New Measures For Ad Networks
Online Media Daily, - Wednesday, August 13, 2008
ComScore said Tuesday that it will begin providing two sets of measur ...
- How Are You Using Media Research?
Metrics Insider, David L. Smith - Tuesday, August 12, 2008
With the introduction of more and more new information sets characterized ...
- Nielsen's DaVinci Code?
Feedback Loop, - Friday, August 8, 2008
As an academic, I find many of these discussions [of TV metric ...
- How Do I Measure Thee? Let Me Count the Ways
Metrics Insider, Jim Sterne - Friday, August 8, 2008
One of the things that daunts many online marketers, most marketers n ...
- How Advertising Works
Metrics Insider, Josh Chasin - Tuesday, August 5, 2008
I've been in a lot of conversations and meetings recently where t ...
- Let's Use Web Analytics Data For Targeting
Metrics Insider, Judah Phillips - Friday, August 1, 2008
Targeting refers to the process of delivering content or ads to segmen ...