- Where Are You On The Digital Ladder Of Insight?
Metrics Insider, Pat LaPointe - Tuesday, March 29, 2011
I've been working on updating the "Ladder of Insight" I published sever ...
- The New Time Lag: Not Your Father's Metric Anymore
Metrics Insider, - Friday, March 25, 2011
Traditionally, "time lag to conversion" has been defined as the amount ...
- CBS' Poltrack: Demographics Are Dead, Long Live New Model
Around the Net In Media, Phyllis Fine - Thursday, March 24, 2011
Using demographics like age and sex to target TV commercials is "essential ...
- IBM Pushes Analytics, 'Smarter Commerce' Cross-Platform
Marketing Daily, - Thursday, March 24, 2011
IBM has launched a campaign for what it calls "Smarter Commerce," describ ...
- Developing Effective Cross-Platform Metrics
Metrics Insider, Dan Murphy - Thursday, March 24, 2011
The consensus opinion is that online audience measurement is deficient and n ...
- Emotional Radar: Ipsos, Innerscope Team For Biometrics
MediaDailyNews, David Goetzl - Tuesday, March 22, 2011
Marketing research firm Ipsos has partnered with Innerscope Research to meld biometri ...
- One Fish, Two Fish: Attribution Modeling
Online Spin, Jason Heller - Tuesday, March 22, 2011
Dr. Seuss once said that sometimes the questions are complicated and t ...
- Finding And Mining Media Data In The Middle
TV Board, Mark Lieberman - Monday, March 21, 2011
Last week I attended a Roundtable Breakfast at the Paley Center wi ...
- Are Poorly Performing Sites/Placements Really So Bad?
Metrics Insider, Chen Wang - Friday, March 18, 2011
Part of media optimization in a digital world should be to pl ...
- The Real Value of Facebook Ads -- Exploring the "Likeberg"
Online Media Daily, Justin Merickel - Thursday, March 17, 2011
While there is value in both upper- and lower-funnel metrics with Faceboo ...
- Drunk Thinking
Metrics Insider, Pat LaPointe - Tuesday, March 15, 2011
A policeman finds a drunk crawling around on the street one nigh ...
- Why Rankings Still Matter In SEO Reporting
Search & Performance Insider, Janet Driscoll Miller - Tuesday, March 15, 2011
Yesterday at South by Southwest, Danny Sullivan held a Q&A session wi ...
- The Return of the Serenading Unicorn, Retro Gum and the New Mason Reese
VidBlog, Steve Smith - Monday, March 14, 2011
Apparently chewing gum has a lot in common with music and aroma ...
- Five Ways Media Data And Analytics Are Changing
Online Spin, Dave Morgan - Thursday, March 10, 2011
I spent all day Wednesday at the Montgomery Technology Conference in San ...
- 4As: Internet Measurement Still Too Clicky
Online Media Daily, Wayne Friedman - Tuesday, March 8, 2011
Austin, Texas -- Though the economy is still picking up steam ...
- Do Click-Through Rates Equate to Tune-in? Are We STILL Having This Discussion?
Metrics Insider, Mike Molnar - Friday, March 4, 2011
Guess what I just learned. Johnny Depp is the voice of ...
- Saving Face At Nielsen
TV Board, Don Seaman - Friday, March 4, 2011
For those of us who are in the business of television, Niels ...