- Craftsman Builds On 'Trapped In Place' Angst
Marketing Daily, Sarah Mahoney - Wednesday, April 30, 2025
The new campaign speaks to millennials stuck in fixer-uppers -- and lovi ...
- Retail Winners: Nike, Levi's Nail The Store Experience Across Generations
Marketing Daily, Sarah Mahoney - Friday, April 4, 2025
ChangeUp study finds that Walmart, Kohl's and Target continue to underwhelm. ...
- Young Consumers And TV: More Shifts To Social Media - And YouTube
TV Watch, Wayne Friedman - Wednesday, March 26, 2025
Nielsen says audiences young and old are increasingly using YouTube to acce ...
- Consumers' Willingness To Share Data Declines
Performance Marketing Insider, Laurie Sullivan - Friday, March 14, 2025
Holding on to consumers once they land on a retail or ...
- Emails That Bite: Almost Half Of All Consumers Have Clicked Through To A Scam
Email Insider, Ray Schultz - Tuesday, February 18, 2025
Who is the most vulnerable to scams? Millennials and Gen Z. ...
- Price Delight: Free Shipping, Discounts Motivate People To Opt In To Emails
Email Insider, Ray Schultz - Thursday, January 30, 2025
Gen Z is least likely to be persuaded to opt in f ...
- White House Erased Women's Health Info, TheSkimm Hit Undo
Marketing Daily, Sarah Mahoney - Thursday, January 23, 2025
By rescuing deleted government resources on reproductive health, theSkimm reinforced its missi ...
- Birth Of The Beta Babies: A New Generation Is Moving In
Email Insider, Ray Schultz - Tuesday, December 31, 2024
The young people born between 2010 and 2024 are about to beco ...
- 67% Likely To Purchase After Seeing An Influencer-Endorsed Product In OOH Ad: OAAA
MediaDailyNews, Laurie Sullivan - Wednesday, December 4, 2024
Gen Z and Millennials are significantly more engaged with OOH advertising compar ...
- Younger Listeners Are Drawn To Podcasts, Study Finds
Publishers Daily, Ray Schultz - Wednesday, November 20, 2024
But older consumers are less likely to skip the ads, GWI repo ...
- eBay Data Shows How Holiday Ads Influence Consumers
Performance Marketing Insider, Laurie Sullivan - Monday, November 4, 2024
Consumers have expectations for the holiday shopping season. Based on consumer feedbac ...
- Can Streaming Businesses Track Young Consumers' Live Event Spending?
TV Watch, Wayne Friedman - Thursday, October 10, 2024
Over 70% of Gen Z and Millennial consumers have seen a li ...
- Sailing Across Holiday Shopping Channels
Performance Marketing Insider, Laurie Sullivan - Monday, October 7, 2024
Holiday shopping is projected to rise 7%, although 57% of respondents ...
- Baby Boomers Are Richest Generation Ever -- Gen X, Millennials, You Lose
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, October 3, 2024
A global report credits soaring real estate and stock prices boosting boome ...
- For Campbell's, Jason Kelce Plays It Spicy, Sexy, Hunky And Chunky
Marketing Daily, Sarah Mahoney - Monday, September 9, 2024
With a bearskin rug, a racy toll-free hotline and a serving ...
- Talking Politics At Work A Non-Starter For Most Younger Voters
Mediapsssst, Richard Whitman - Friday, August 23, 2024
The Dems want you to "do something," but a majority of millennia ...
- Home Depot Wants To Age Down Gracefully
Retail Insider, Sarah Mahoney - Wednesday, August 21, 2024
The retailer is chasing Gen Z by focusing on plant parents, smaller-tick ...
- Nicole Richie, Estee Lauder Hit The 'Night Night Club'
Marketing Daily, Sarah Mahoney - Thursday, August 1, 2024
The cosmetics giant and aging club kid break down millennial bedtime routi ...
- Kraft Says Pickle Mayonnaise Is Summer's New Star
CPG Insider, Sarah Mahoney - Friday, July 26, 2024
As the company savors the sauce revolution, America is clamoring for cream ...
- B2B Buzz: Gen Z, Millennials Are More Adventurous Marketers Than Gen X, Boomers
Email Insider, Ray Schultz - Wednesday, July 24, 2024
Nearly half of Gen Z and Millennial marketers polled expect a significa ...
- Thrillist Focuses On Gen Z And Millennial Travelers
Publishers Daily, Ray Schultz - Wednesday, July 17, 2024
Survey shows these age cohorts are more driven by passion points th ...
- Search Engine Use Declines Significantly As Young Users Find Their Way Online
MediaDailyNews, Laurie Sullivan - Monday, June 3, 2024
There's a generational divide in the way people search for brands a ...
- Consumers To AI Companions: It's Not You, It's Me
Media 3.0, Joe Mandese - Thursday, May 23, 2024
That's what Interpublic found when it asked a global sample of consume ...
- Younger Consumers Express Cautious Optimism About Future
Research Intelligencer, Robert Williams - Wednesday, May 15, 2024
A significant portion of Gen Z and millennial consumers are more optimist ...
- How Gen Z's Love For Stores Is Reshaping D2C Landscape
D2C Insider, Sarah Mahoney - Monday, May 6, 2024
New research probes why younger fashion shoppers have turned into physical retail ...
- Dunkin' Taps Fairy Tales To Highlight Joys Of Cold Coffee
MAD, Fern Siegel - Wednesday, May 1, 2024
The new national campaign targets Gen Z and millennials, demos that cra ...
- Corona Premiere Invites Millennials To Trade Up To Light Beer
MAD, Fern Siegel - Monday, April 29, 2024
The ad touts "Carpe Low Carb," set to the song "Light ...
- Beyond Swipes: BLK's Animated Saga Of Black Romance
D2C Insider, Sarah Mahoney - Monday, March 11, 2024
The app uses animation to talk about the long history of Bla ...
- At Weddings, Elvis Is In -- Hashtags, Ed Sheeran Are Out
Retail Insider, Sarah Mahoney - Wednesday, March 6, 2024
The Knot's latest research hints at how Gen Z is beginning ...
- Easy Goes Gen Z: They Are Least Suspicious, But Most Likely To Opt Out
Email Insider, Ray Schultz - Thursday, February 1, 2024
Gen Z seems to have a particular aversion to being on ema ...