- Lexus Pulls Out The Stops For CT 200h
Marketing Daily, Karl Greenberg - Monday, February 28, 2011
Lexus this week launches its biggest campaign in years. The effort ...
- Oscar: Big Wins For 'King,' Less Audience For Broadcast
MediaDailyNews, Wayne Friedman - Monday, February 28, 2011
Viewers seemingly agree with critics who said ABC's "The 83rd Academy Award ...
- Will YouTube Bring Movie Service To UK?
Around the Net In Online Marketing, Gavin O'Malley - Friday, February 25, 2011
Despite reports to the contrary, NYPost.com is reporting that YouTube is entertaini ...
- How Best Picture Nominees Connected With Consumers
Marketing Daily, Steven Horn - Friday, February 25, 2011
This Oscar season, we can applaud the online marketing campaigns that help ...
- Hyundai To Tout New Elantra During Oscars
Marketing Daily, Karl Greenberg - Wednesday, February 23, 2011
As part of its "Big Voices in Big Places" strategy, Hyundai Mot ...
- Silver Screen Has Silver Lining, Cinema Net Posts Boffo Ad Results
MediaDailyNews, Erik Sass - Wednesday, February 23, 2011
National CineMedia, which operates the larger of two cinema advertising networks ...
- For Fun: Ads Starring Oscar Winners
Around the Net In Media, Phyllis Fine - Wednesday, February 23, 2011
For your viewing pleasure, Tim Nudd presents 50 ads starring Oscar winne ...
- Lights, Camera, Apple! Tech Giant Product Placement King
MediaDailyNews, Wayne Friedman - Tuesday, February 22, 2011
For big theatrical movies, the most common product placement brand name continu ...
- Amazon Proves Price Is Not Always Right
VidBlog, Steve Smith - Wednesday, February 23, 2011
Odd as it sounds, the one thing Amazon, the world's leading e-retaile ...
- Lexus Goes To Movies; Toyota Push Touts Its Rep
Marketing Daily, Karl Greenberg - Friday, February 18, 2011
Now that the National Highway Traffic Safety Administration has concurred with Toyota ...
- Redux Media, Rogue Movie Net Partner
Online Media Daily, - Wednesday, February 16, 2011
Redux Media, a fast-growing global online advertising network and rep firm, form ...
- Keep It Cheap, Stupid: Psychology of the Pirate
VidBlog, Steve Smith - Wednesday, February 16, 2011
Despite the proliferation of paid media models, online piracy of copyrighted materia ...
- Oscars Command Pricier Ad Market
MediaDailyNews, Wayne Friedman - Thursday, February 10, 2011
ABC has benefited from a strong TV ad market and has so ...
- Apple Still Shines for Online Movie Sales
VidBlog, Steve Smith - Tuesday, February 8, 2011
It is hard to believe that only a few short years a ...
- Redbox To Launch Streaming, Utilizes Digital Marketing
MediaDailyNews, David Goetzl - Friday, February 4, 2011
Bargain DVD rental system Redbox continued to offer few details, while reiterati ...
- Nissan's Donut Guy Does Cartoon Work For Juke
Marketing Daily, Karl Greenberg - Wednesday, February 2, 2011
Now Nissan is extending the riff with a new interactive comic book-sty ...
- Nissan Says Quest Is A Minivan, NTTAWWT
Marketing Daily, Karl Greenberg - Tuesday, February 1, 2011
The effort, via AOR TBWA Chiat/Day, centers on a 30-second television sp ...