- Hollywood Markets Movies But Not Itself
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 31, 2011
Hollywood's new chief lobbyist, former Sen. Christopher Dodd, D-Conn., said the mov ...
- Cadillac Presenting Sponsor Of Vail Film Festival
Marketing Daily, - Tuesday, March 29, 2011
Forget Sundance -- General Motors' Cadillac division is holding forth on t ...
- Universal Studios Taps Video DSP DataXu For 'Adjustment'
Online Media Daily, Laurie Sullivan - Wednesday, March 30, 2011
Marketers gained a demand-side platform to support video ads when DSP Data ...
- WB Offers 'Harry Potter' On Facebook
MediaDailyNews, David Goetzl - Monday, March 28, 2011
When Warner Bros. began making films available on Facebook, one take w ...
- Miramax-NetFlix Deal THIS Close
Around the Net In Media, Phyllis Fine - Monday, March 28, 2011
Netflix is said to be close to a $100-plus million deal wi ...
- Facebook Expands Movie Rentals
Around the Net In Online Marketing, Gavin O'Malley - Monday, March 28, 2011
Gaining some momentum in the content business, Facebook is expanding its relationsh ...
- Groupon Promotes Lions Gate Film
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 18, 2011
The Groupon site, which does mass-emails with daily coupons, has launched ...
- 'Hacker' Grabs Big Screens In Times Square For Stunt
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 18, 2011
A YouTube video that has grabbed some half a million viewers ...
- Close-Up: Netflix Hit With Privacy Suit
Online Media Daily, Wendy Davis - Thursday, March 17, 2011
Netflix has been hit with a potential class-action lawsuit for allegedly breaki ...
- Direct-to-Torrent: Paramount Releasing 'The Tunnel' over BitTorrent
VidBlog, Steve Smith - Friday, March 18, 2011
If you can't beat 'em, feed 'em. After years of complaining, lobbyi ...
- That's App-ertainment: Sony, Warner Bros. Go Direct to Mobile
Mobile Insider, Steve Smith - Tuesday, March 15, 2011
There is something to be said for Hollywood's experience in entertaining peopl ...
- Warner Streams Movies Via Facebook, Sells Apps On Apple
MediaDailyNews, David Goetzl - Tuesday, March 8, 2011
A Goldman Sachs analyst said that Warner Bros.' deal to begin streami ...
- Warner Bros. Offers Movies Via Facebook
Online Media Daily, Gavin O'Malley - Tuesday, March 8, 2011
Facebook makes its first foray into movie rentals. Making the experiment possibl ...
- Fandor Launches Indie Movie Streaming Site, Ties In Facebook
Online Media Daily, Laurie Sullivan - Wednesday, March 9, 2011
Fandor plans to launch an online service offering more than 2,500 licens ...
- The Dark Knight Arrives, But Are We Ready to Lean Back at Facebook?
VidBlog, Steve Smith - Wednesday, March 9, 2011
Warner Bros. Dark Knight shook up the media world yesterday, along wi ...
- Mofilm Ad Contest Comes To Tribeca Film Festival
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 4, 2011
Mofilm, a global community of filmmakers, is inviting creatives to make ...
- Chevy Readies Experiential Events For SXSW
Marketing Daily, Karl Greenberg - Thursday, March 3, 2011
Chevrolet will have a roster of events and programs at the Sou ...
- Redbox To Launch Online Streaming, Preferring Films
Marketing Daily, David Goetzl - Friday, March 4, 2011
While Netflix continues to add opportunities to stream TV episodes, Redbox m ...
- Redbox To Launch Online Streaming, Prefers Films
MediaDailyNews, David Goetzl - Thursday, March 3, 2011
While Netflix continues to add opportunities to stream TV episodes, Redbox m ...
- Nintendo Announces AT&T, Netflix Deals
Marketing Daily, - Wednesday, March 2, 2011
Nintendo has announced two key partnerships in advance of the launch f ...
- Franco And Hathaway Panned At Oscars, But Were They Trying To Push DVDs?
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 2, 2011
Columnist Lou Lumenick ponders whether the widely panned co-host effort by An ...
- Cross-Media Case Study: Coke Zero: Zeroing in on the Grid
OMMA Magazine, Christine Champagne - Monday, March 7, 2011
When Coke Zero entered into a marketing partnership with Disney's Tron: Lega ...