- How Best Picture Nominees Connected With Consumers
Marketing Daily, Steven Horn - Friday, February 25, 2011
This Oscar season, we can applaud the online marketing campaigns that help ...
- Hyundai To Tout New Elantra During Oscars
Marketing Daily, Karl Greenberg - Wednesday, February 23, 2011
As part of its "Big Voices in Big Places" strategy, Hyundai Mot ...
- Silver Screen Has Silver Lining, Cinema Net Posts Boffo Ad Results
MediaDailyNews, Erik Sass - Wednesday, February 23, 2011
National CineMedia, which operates the larger of two cinema advertising networks ...
- For Fun: Ads Starring Oscar Winners
Around the Net In Media, Phyllis Fine - Wednesday, February 23, 2011
For your viewing pleasure, Tim Nudd presents 50 ads starring Oscar winne ...
- Lights, Camera, Apple! Tech Giant Product Placement King
MediaDailyNews, Wayne Friedman - Tuesday, February 22, 2011
For big theatrical movies, the most common product placement brand name continu ...
- Amazon Proves Price Is Not Always Right
VidBlog, Steve Smith - Wednesday, February 23, 2011
Odd as it sounds, the one thing Amazon, the world's leading e-retaile ...
- Lexus Goes To Movies; Toyota Push Touts Its Rep
Marketing Daily, Karl Greenberg - Friday, February 18, 2011
Now that the National Highway Traffic Safety Administration has concurred with Toyota ...
- Redux Media, Rogue Movie Net Partner
Online Media Daily, - Wednesday, February 16, 2011
Redux Media, a fast-growing global online advertising network and rep firm, form ...
- Keep It Cheap, Stupid: Psychology of the Pirate
VidBlog, Steve Smith - Wednesday, February 16, 2011
Despite the proliferation of paid media models, online piracy of copyrighted materia ...
- Oscars Command Pricier Ad Market
MediaDailyNews, Wayne Friedman - Thursday, February 10, 2011
ABC has benefited from a strong TV ad market and has so ...
- Apple Still Shines for Online Movie Sales
VidBlog, Steve Smith - Tuesday, February 8, 2011
It is hard to believe that only a few short years a ...
- Redbox To Launch Streaming, Utilizes Digital Marketing
MediaDailyNews, David Goetzl - Friday, February 4, 2011
Bargain DVD rental system Redbox continued to offer few details, while reiterati ...
- Nissan's Donut Guy Does Cartoon Work For Juke
Marketing Daily, Karl Greenberg - Wednesday, February 2, 2011
Now Nissan is extending the riff with a new interactive comic book-sty ...
- Nissan Says Quest Is A Minivan, NTTAWWT
Marketing Daily, Karl Greenberg - Tuesday, February 1, 2011
The effort, via AOR TBWA Chiat/Day, centers on a 30-second television sp ...
- Hollywood Is Good With 'Skins'
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 26, 2011
A queue of advertisers for the racy MTV show "Skins" has tak ...
- Pizza Hut Offers Movies-On-Demand Promos
Marketing Daily, Karlene Lukovitz - Thursday, January 20, 2011
What to do with that awkward window of time after you've order ...
- Pizza Hut, iNDemand Serve Up Dinner, Movie
MediaDailyNews, Karlene Lukovitz - Thursday, January 20, 2011
Pizza Hut and its digital agency, Triad Digital Media, have partnered wi ...
- Pizza Hut, Movies On Demand Serve Customers
MediaDailyNews, - Tuesday, January 18, 2011
Leading Movies On Demand distributor iN DEMAND has partnered with Pizza H ...
- IAC's Electus Acquires Engine Entertainment, Forms Global Distribution Arm
Online Media Daily, Gavin O'Malley - Tuesday, January 18, 2011
Multimedia entertainment studio Electus on Tuesday announced the acquisition of Engine Entertainmen ...
- Not the Best Year For DVDs, CDs, Movies and Games
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 18, 2011
Much of the entertainment industry saw a downturn last year. Profit cente ...
- Honda To Intro 'Dream The Impossible' Film
Marketing Daily, Karl Greenberg - Monday, January 17, 2011
Honda's luxury sibling, Acura, is also launching a campaign this week, i ...
- For Movie Rentals, Kiosks Claim Top Spot From Retail
Marketing Daily, - Monday, January 17, 2011
Year over year, the Port Washington, N.Y.-based market research company says Kio ...
- Movies Are All About Mobile Now
Mobile Insider, Steve Smith - Tuesday, January 18, 2011
"Does that fancy damned movie app of yours rate audiences along wi ...
- TelevisionWithoutPity Kicks Off Movie Awards
MediaDailyNews, - Monday, January 10, 2011
Bravo's TelevisionWithoutPity.com announced their first-ever "Movies Without Pity Awards." ...
- Send in the Clouds: Ultraviolet Stores Content Forever
MediaDailyNews, Wayne Friedman - Friday, January 7, 2011
Just when you thought there were plenty of ways to access ...
- Intel Wants to Unlock Hi-Def Delivery and Accelerate Web-to-TV Streaming
VidBlog, Steve Smith - Tuesday, January 4, 2011
There are more tech stories than any mere mortal critic (and ...
- Cross-Media Case Study: Coke Zero: Zeroing in on the Grid
OMMA Magazine, Christine Champagne - Monday, March 7, 2011
When Coke Zero entered into a marketing partnership with Disney's Tron: Lega ...