- NBCU Strikes Exclusive Ad-Sales Deal With Group Black
Television News Daily, Wayne Friedman - Tuesday, June 20, 2023
NBCU has curated a collection of Black-led and diverse content through Bla ...
- Streaming Platforms Need More TV Messaging - Here's What's Missing
TV Watch, Wayne Friedman - Monday, June 19, 2023
One key area that has been a non-starter for years is getti ...
- Walmart Connect Makes Available NBCU's Live Streaming Inventory, Shares Results
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 15, 2023
NBCU, Roku, TikTok, and TalkShopLive today shared campaigns and results from partnershi ...
- Peacock Strikes Naming-Rights Deal For L.A. Live Theater, Plaza, Major Digital Signage
Television News Daily, Wayne Friedman - Friday, June 16, 2023
The theater that has been home to the Emmy Awards, American Mus ...
- NBCU's One Platform Strikes Wells Fargo Credit Card Deal For Shoppable TV Products
Television News Daily, Wayne Friedman - Wednesday, June 14, 2023
The NBCU One Platform Commerce deal with Wells Fargo offers cardholders w ...
- Black Spot Adds Design Practice, Taps NBCU's Reyes To Run It
MAD, Steve McClellan - Wednesday, June 7, 2023
Black Spot works with major media clients like ABC, HBO and NB ...
- NBCU's Benarroch Follows Former Boss Yaccarino To Twitter
MediaDailyNews, Joe Mandese - Sunday, June 4, 2023
The former head of communications at NBCUniversal Global Advertising and Partnerships sa ...
- AMC Theaters Ends 'On-Demand,' Library Moves To Fandango's Vudu
MediaDailyNews, Wayne Friedman - Thursday, June 1, 2023
AMC Theaters is ending its "On Demand" pay-per-view film service and movi ...
- Comcast, Disney In Arbitration As Comcast Cuts Off Funds For Hulu: Report
Digital News Daily, Karlene Lukovitz - Friday, May 26, 2023
The companies are still "tens of billions" apart on their valuations ...
- TAG Certification Grows, NBCU Latest To Get Global Digital Advertising Brand Safety Seal
Digital News Daily, Karlene Lukovitz - Wednesday, May 24, 2023
NBCU is one of 52 companies that have gotten the seal global ...
- Peacock Promotion Cuts Price To $19.99 For One Year
Television News Daily, Wayne Friedman - Thursday, May 25, 2023
While some premium streamers are raising monthly prices, NBCU's Peacock is goi ...
- NBCU Launches Cross-Platform Outcome Metrics For Local Marketers
Digital News Daily, Karlene Lukovitz - Wednesday, May 17, 2023
Real-time impact and incrementality metrics across CTV and linear are now official ...
- NBCU's Marshall: 'Fragmentation Is A Good Thing,' Ads Should Be 'Welcomed'
Television News Daily, Wayne Friedman - Monday, May 15, 2023
The NBCU interim chairman, ad sales & global partnerships, reminded execs ...
- Yaccarino To Twitter's Rescue: Saving A Media Company From Its Own Out-Of-Control Content
TV Watch, Wayne Friedman - Tuesday, May 16, 2023
With a low baseline to work from, any progress Yaccarino makes ...
- Amazon Fire TV Devices Add NBC/Telemundo Local News
Digital News Daily, Karlene Lukovitz - Monday, May 15, 2023
U.S.-based users of Fire TV devices can use FAST apps to acce ...
- NBCU: We're Ready To Transact Locally On Comscore, Innovid
MediaDailyNews, Joe Mandese - Thursday, May 11, 2023
Following years of conditioning national advertisers to do business via "alternative currencies ...
- NBCU Names Marshall To Succeed Yaccarino As Interim Chairman Of Ad Group
MediaDailyNews, Joe Mandese - Friday, May 12, 2023
The company confirmed Yaccarino's departure, but did not comment on her joini ...
- How The Upfronts Took A Backseat
MediaPost Live, Adam Buckman - Friday, May 12, 2023
If the recent past is any indication, the broadcast networks will g ...
- NBCU To Start Local TV Ad Deal-Making Guarantees Using Comscore In 31 Markets
Television News Daily, Wayne Friedman - Thursday, May 11, 2023
NBCU says it will transact with local advertisers using Comscore across ...
- NBCU Expands Content, Ad Deal With Twitter, Starting With Paris Olympics
Television News Daily, Wayne Friedman - Wednesday, May 3, 2023
From Feb. 2024 to the start of the Summer Olympics, Twitter wi ...
- NBC May Be Known For 'Must-See,' But Peacock Now Owns 'Must-Shop TV'
MediaPost Live, Joe Mandese - Tuesday, May 2, 2023
"While viewing, a notification prompts the viewers they can shop just wh ...
- NBCU To Roll Out New Linear, Streaming Ad Tools, With 'Scaled Premium Content'
Television News Daily, Wayne Friedman - Tuesday, May 2, 2023
NBCU is starting up new ad innovations, combining its linear TV networ ...
- New Measurement TV-Video System: Hurry Up... Wait... Or 'Weaponized'?
TV Watch, Wayne Friedman - Tuesday, May 2, 2023
There is still a hurry-up approach -- especially on the part ...
- Not A Review Of Pete Davidson's Comedy 'Bupkis'
TVBlog, Adam Buckman - Monday, May 1, 2023
An embargo imposed by Peacock prevents me from expressing an opinion ...
- 'JIC' Opens On 'Weaponized' Note, Paramount's Halley Slams Nielsen
MediaDailyNews, Wayne Friedman, Joe Mandese - Friday, April 28, 2023
"Saying that JIC certification should require MRC accreditation just doesn't really ma ...
- NBCU Q1 Ad Revenue Sinks 6.1%, Peacock Adds 2M Subscribers
Television News Daily, Wayne Friedman - Thursday, April 27, 2023
NBCU's core domestic advertising dropped 6.1% in Q1 to $2.03 billion ...
- Hulu For Sale: Disney, Comcast Not The Ultimate Owner? An Outside Possibility
TV Watch, Wayne Friedman - Friday, April 28, 2023
With Hulu for sale, who will be the owner? Perhaps not Wa ...
- NBCU CEO Jeff Shell Departs Abruptly Over 'Misconduct' Investigation
Television News Daily, Wayne Friedman - Sunday, April 23, 2023
In a shocking departure, NBCU CEO Jeff Shell has abruptly resigned followi ...
- Twitter's Hate Speech With Ad Messages Nearby?
TV Watch, Wayne Friedman - Friday, April 21, 2023
Musk says he will work with advertisers on ad placement. These safeguar ...
- U.S. 'JIC' Plans Upfront-Style Event, Will Unveil Baseline Standards Update
Television News Daily, Wayne Friedman - Thursday, April 20, 2023
Looking to address the demand for cross-media platform measurement needs for th ...