- Woe The Digital Sale: What About Those Upfront Dollars?
Publishing Insider, Amy Auerbach, Jason Krebs - Thursday, May 31, 2012
Question from an advertiser: So I have more and more digital selle ...
- DoubleClick Metrics Give Publishers Trending Data
Online Media Daily, Laurie Sullivan - Tuesday, May 29, 2012
Google introduced publisher metrics and benchmark data identifying trends in display advertisi ...
- Apple: 'Government Sides With Monopoly' In Antitrust Lawsuit
PolicyBlog, Wendy Davis - Thursday, May 24, 2012
Far from harming consumers, Apple's entry into the sale of digital boo ...
- How RTB Is Lifting CPMs
Publishing Insider, Andrew Casale - Thursday, May 17, 2012
Agencies and publishers are showing more interest in programmatic ad buying a ...
- How To Turn Your Inventory Into A Valuable Commodity
Publishing Insider, Bill Rowley - Thursday, May 10, 2012
Everyone needs water -- and, not that long ago, we used ...
- On Dating Clients -- I Mean, Calling On Clients
Publishing Insider, Daniel Ambrose - Thursday, May 3, 2012
I know you have been told by an advertising or media agenc ...
- Ask.com Readies Investments To Supplement Q&A Search
Online Media Daily, Laurie Sullivan - Friday, April 27, 2012
Ask.com will likely make a series of investments this year to suppo ...
- Parting Advice
Publishing Insider, Ari Rosenberg - Thursday, April 19, 2012
While living in San Francisco during the first dot-com boom, the succe ...
- How To Think And Act Like A Brand
Publishing Insider, Todd Vernon - Thursday, April 12, 2012
Publishers need to think of themselves as a brand in order ...
- YouTube's Hurley And Chen To Launch New Company
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 10, 2012
Zeen, a new project from YouTube co-founders Chad Hurley and Steve Che ...
- 'People, Not Pages' Is Still Publishing's Elephant In The Room
Data and Targeting Insider, Steve Smith - Friday, April 6, 2012
For all of the nods to the value of context in digit ...
- Zite Launches Publisher Program
Online Media Daily, Mark Walsh - Wednesday, April 4, 2012
A new program on Zite gives participating publishers their own dedicated section ...
- An Important Competitive Issue For Publishers
Publishing Insider, Daniel Ambrose - Thursday, April 5, 2012
A study from comScore gives new perspective to the old saying fr ...
- Brightcove Acts Like a Media Conglomerate, How Video Sharing Can Help Customers
VidBlog, Daisy Whitney - Monday, April 2, 2012
Brightcove has had a target on its back since it launched ...
- Ten Lessons From TheStreet.com's Rise And Fall
Video Insider, Ashkan Karbasfrooshan - Monday, April 2, 2012
Last week Internet content pioneer TheStreet.com announced layoffs. TheStreet.com competitor Business Insid ...
- Woe The Digital Sale: Translating From The Digital-ease
Publishing Insider, Amy Auerbach, Jason Krebs - Thursday, March 29, 2012
Question from a buyer: I work on digital advertising and have nev ...
- Solving Our Identity Crisis
Publishing Insider, Ari Rosenberg - Thursday, March 22, 2012
In a recent post, Dave Morgan spun what many may be feelin ...
- ABC Expands Digital Magazine Circ Reporting
MediaDailyNews, Erik Sass - Tuesday, March 20, 2012
The Audit Board of Circulations is introducing a new report format th ...
- Publishers Cite Tablets As Top Tech Priority
Online Media Daily, Mark Walsh - Tuesday, March 20, 2012
Publishers are making tablets a critical priority when it comes to technolo ...
- Another Look At Ad Exchanges
Publishing Insider, Anonymous - Friday, March 16, 2012
In a recent article, Ari Rosenberg outlined some reasons why an ...
- New IAB Units: The Publisher's Opportunity
Publishing Insider, Eric Franchi - Thursday, March 15, 2012
At its recent annual leadership meeting, the Interactive Advertising Bureau introduced i ...
- Moonves Dished On Doomed Apple TV Deal
Around the Net In Online Marketing, Gavin O'Malley - Monday, March 12, 2012
About a year ago, CBS CEO Leslie Moonves says he was approach ...
- CNN Buying Mashable?
Around the Net In Online Marketing, Gavin O'Malley - Monday, March 12, 2012
Showing mainstream media’s growing interest in digital dealings, CNN is reportedly ...
- Stephens Media Could Face Legal Bill For Unleashing Righthaven
PolicyBlog, Wendy Davis - Monday, March 12, 2012
Two years ago, Stephens Media, parent company of the Las Vegas Review-Journa ...
- A New Behavior: News Readers Willing To Pay?
Data and Targeting Insider, Steve Smith - Friday, March 9, 2012
The paid content platform Press+ defends the potential for subscription revenue again ...
- Pubmatic Acquires MobiPrimo, Integrates Mobile Into Ad Platform
Online Media Daily, Gavin O'Malley - Thursday, March 8, 2012
As hot for mobile as its publisher clients, PubMatic just announced t ...
- Apple, Publishers Facing Antitrust Suit
Around the Net In Online Marketing, Gavin O'Malley - Thursday, March 8, 2012
The Justice Department reportedly plans to sue Apple and five top bo ...
- Selling Competitively: Trash-Talk Is Trash
Publishing Insider, Daniel Ambrose - Thursday, March 8, 2012
Last week's column by Amy Auerbach and Jason Krebs addressed a comm ...
- TRUSTe Launches Service That Scans Publishers' Sites For Trackers
Online Media Daily, Wendy Davis - Wednesday, March 7, 2012
Privacy company TRUSTe is launching a product today that tells publishers t ...
- Adobe Goes Prime Time With Video Ad-Serving Suite
Online Media Daily, Laurie Sullivan - Monday, February 27, 2012
Adobe Systems will release a suite of products Monday that claims ...