- More Than Half of Americans Using Wireless To Go Online
Research Brief, Jack Loechner - Wednesday, August 19, 2009
According to an April 2009 survey conducted by the Pew Research Center ...
- Nielsen Discloses Billion Dollar Investment In 3-Screen Strategy
MediaDailyNews, Joe Mandese - Tuesday, August 18, 2009
Nielsen Co. has invested more than $1 billion in research and developme ...
- Study: Online Advertising Drives 9% Sales Gain For CPG Brands
Online Media Daily, Mark Walsh - Monday, August 17, 2009
A new study indicates that online advertising boosts retail sales of consum ...
- 7-Eleven, World Wrestling Cross-Promote
Marketing Daily, Karl Greenberg - Friday, August 14, 2009
As a presenting sponsor of SummerSlam, 7-Eleven is also featured in a ...
- Relationships And The Progressive Digital Mix
Online Spin, Kendall Allen - Monday, August 17, 2009
As with all relationships, when it comes to the progressive digital mi ...
- DailyMe: Seeing How You Are Being Seen
Data and Targeting Insider, Steve Smith - Friday, August 14, 2009
The newly re-launched DailyMe.com is bringing the notion of transparency in ...
- Hewlett-Packard Digs Deeper With MTV Promotion
Marketing Daily, Aaron Baar - Thursday, August 13, 2009
HP is heavily promoting the program with several marketing elements, such ...
- Game Face: Verizon To Carry Yes Network Online
MediaDailyNews, David Goetzl - Thursday, August 13, 2009
A month after Cablevision began offering subscribers the opportunity to also acce ...
- Who Buys Airline Tickets Online?
Marketing Daily, - Thursday, August 13, 2009
Top 10 DMAs in which live adults who bought airline tickets onli ...
- Nestlé Pure Life Seeks 'Family Of The Year'
Marketing Daily, - Wednesday, August 12, 2009
As part of its ongoing Pure Life/Best Life Challenge campaign with fitne ...
- eMarketer: Online TV Ad Spend Small But Growing
MediaDailyNews, Wayne Friedman - Wednesday, August 12, 2009
Online video advertising will account for just 1.6% of all television's advertisi ...
- Katz 360 And Rubicon Team To Sell Audiences
Online Media Daily, Laurie Sullivan - Wednesday, August 12, 2009
Katz 360 Sales has inked a deal with Rubicon and redesigned i ...
- Is Murdoch's Pay Plan Brilliant or Desperate?
Around the Net In Media, Joan Voight - Wednesday, August 12, 2009
News Corp. chairman Rupert Murdoch recently announced that he was going ...
- AARP Campaign Focuses On Health Care Debate
Marketing Daily, - Tuesday, August 11, 2009
AARP is launching the next phase of its "Health Action Now" campai ...
- Ando Media Merges With Spacial Audio
MediaDailyNews, Erik Sass - Tuesday, August 11, 2009
While the media marketplace in general is still slumping, online radio ...
- Infiniti To Do Virtual Reveal At Pebble Beach
Marketing Daily, Karl Greenberg - Thursday, August 6, 2009
Central to the installation is a video projection exhibit, wherein imagery ...
- LookSmart Dances Advertisers Toward Optimal Pricing
Online Media Daily, Laurie Sullivan - Friday, August 7, 2009
LookSmart plans to advance the pay-per-click (PPC) search advertising model by unveili ...
- 5 Ways to Engage Women (And Moms) Online
Engage:Moms, Tiffany Jonas - Wednesday, August 5, 2009
Combined with the fact that 63% of web users use the Intern ...
- Malibu Rum Debuts 'Get Your Island On' Campaign
Marketing Daily, Karl Greenberg - Tuesday, August 4, 2009
The advertising campaign features four 30-second spots in which radio personalities ...
- MediaMath Calculates New Funding, Will Expand
Online Media Daily, - Wednesday, August 5, 2009
MediaMath, developer of a digital media-buying platform, this morning said it secur ...
- Online Ad Market Contracts For Second Consecutive Quarter
Online Media Daily, Joe Mandese - Wednesday, August 5, 2009
Worldwide spending on Internet advertising contracted 5% during the second quarter ...
- Video Consumption Goes Up, Willingness To Pay Down
Online Media Daily, Gavin O'Malley - Tuesday, August 4, 2009
While consumers can't seem to get enough online video, their willingness ...
- Katz Online To Rep Pandora Ad Sales
MediaDailyNews, Erik Sass - Monday, August 3, 2009
Pandora Media has signed a deal with Katz 360's Katz Online Networ ...
- L.A. Times Group Restructures Sales Org, Focuses On Boosting Traditional, Non-Traditional
MediaDailyNews, Joe Mandese - Tuesday, August 4, 2009
Amid the worst newspaper advertising marketplace in recent memory, The Los Angel ...
- 'Harry Potter' Pushes Creative Boundaries; Localizes
Online Media Daily, Laurie Sullivan - Tuesday, August 4, 2009
Creative shops working to distribute global campaigns without knowing plans for fu ...
- Donovan Clicks With DoubleClick, iDesk First To Hit DART's Bullseye
Online Media Daily, Joe Mandese - Monday, August 3, 2009
Score one for Madison Avenue data processing giant Donovan Data Systems ...
- Ads Follow Web Users, And Get More Personal
Around the Net In Brand Marketing, Thom Forbes - Friday, July 31, 2009
...
- Ford Buffs Taurus Image As '10 Model Launches
Marketing Daily, Karl Greenberg - Thursday, July 30, 2009
The media plan includes Ford's highest-ever percentage of digital, experiential and lifesty ...
- London Fog Puts Gisele Bundchen In New Ads
Marketing Daily, - Wednesday, July 29, 2009
London Fog has tapped supermodel Gisele Bundchen for its fall campaign. T ...
- American Legacy Extends Anti-Tobacco Efforts
Marketing Daily, Karl Greenberg - Wednesday, July 29, 2009
"Do You Have What It Takes?," which launched in June at ...