- Kellogg Crunchy Nut: Taste As #1 Message
Marketing Daily, Karlene Lukovitz - Monday, January 31, 2011
"We're kind of debunking the notion that only children want great-tasting cereal ...
- Philadelphia Expands Tourism Campaign
Marketing Daily, Karl Greenberg - Monday, January 31, 2011
"With Love, Philadelphia XOXO" includes a consumer-engagement program to get people ...
- Saab Relaunches Brand In U.S. Via 'Story Of'
Marketing Daily, - Monday, January 31, 2011
The effort, "The Story of Saab," aims to relaunch the brand ...
- Porsche Does Grassroots, Social Media Program
Marketing Daily, - Monday, January 31, 2011
Porsche is launching a big grassroots and social-media program in Dallas wi ...
- Q&A: Why Brick-and-Mortar Stores Should Pay Less
Marketing Daily, Sarah Mahoney - Friday, January 28, 2011
"Since retailers bear the cost, it's fair to ask for a pri ...
- Visa Partners With Twitter For NFL/Super Bowl Push
Marketing Daily, Tanya Gazdik - Friday, January 28, 2011
The social media initiative provides fans a new way to engage wi ...
- ConAgra Launches Online Cooking School
Marketing Daily, Karlene Lukovitz - Friday, January 28, 2011
The eight-week series of live blogging classes and discussions will be host ...
- NBA Reaches Out to Kids Via Cartoon Network
Marketing Daily, Karl Greenberg - Monday, January 31, 2011
The NBA has launched its first major, integrated campaign aimed at marketi ...
- Newegg.com Names goodness MFG AOR
Online Media Daily, - Friday, January 28, 2011
Hollywood, CA-based goodness Mfg., founded by five former CP + B principal ...
- Thrillist Rewards Program Positions Offers As Content -- Not Just Deals
Online Media Daily, Gavin O'Malley - Friday, January 28, 2011
With billions in local ad dollars at stake, the "deal" space ...
- Industry Groups Argue Against Regs Based On Fair Information Practice Principles
Online Media Daily, Wendy Davis - Friday, January 28, 2011
Fair Information Practice Principles are a "useful tool" when analyzing online privac ...
- Allstate, American Family Differ In Hispanic Approach
Marketing Daily, Tanya Gazdik - Thursday, January 27, 2011
A spinoff of its national general market advertising campaign, "Mayhem," Allstate ...
- Shaun White Gets Behind The Wheel For BFGoodrich
Marketing Daily, Karl Greenberg - Thursday, January 27, 2011
The Olympic medalist, uber-decorated X Games athlete, and superhuman practitioner of a ...
- Avis Ad Claims 'We Try Harder'
Marketing Daily, - Thursday, January 27, 2011
Avis Rent A Car is launching a new ad campaign that featur ...
- Celebrity Cruises Vows To 'X The Rules'
Marketing Daily, Tanya Gazdik - Wednesday, January 26, 2011
While all cruise lines claim to offer beautiful accommodations, great dining experience ...
- Candie's Unveils Tweet-themed Hudgens Ads
Marketing Daily, Sarah Mahoney - Wednesday, January 26, 2011
Kohl's is rolling out its spring marketing campaign for Candie's, but inste ...
- Demand Media Shares Exceed Demand, Spike 35% In First Day Of Trading
Online Media Daily, - Thursday, January 27, 2011
Robo publisher Demand Media began trading shares as a public company Wednesda ...
- Shoppers With Cyber Stuff Have a Leg Up on Retail Sales Associates
Research Brief, Jack Loechner - Thursday, January 27, 2011
The latest installment of the Motorola Solutions annual holiday study indicates th ...
- Tough Times for Yahoo
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 26, 2011
Yahoo's Q4 sales fell 4% as the company continues losing audience a ...
- Kia Pulls Out Stops To Promo '11 Optima
Marketing Daily, Karl Greenberg - Tuesday, January 25, 2011
This year, Kia is taking a page out of sibling Hyundai's big-voice ...
- Purina To Owners: Go On, Double Dog Dare Us
Marketing Daily, Aaron Baar - Wednesday, January 26, 2011
To help promote its reformulated dog food and the contest, Purina h ...
- Twitter Tests Self-Serve Ad Platform
Online Media Daily, Laurie Sullivan - Tuesday, January 25, 2011
Twitter has begun testing a self-serve ad platform it plans to ro ...
- BlueKai Pulse: Luxury Auto Buyers Ready To Roll
Online Media Daily, OMMA Editors - Wednesday, January 26, 2011
December shows increased intent for hotels and lodgings for Reno, NV ...
- Greystripe, Media Networks Team On Local Mobile Advertising
Online Media Daily, Mark Walsh - Wednesday, January 26, 2011
Mobile ad network Greystripe is partnering with Time Inc. unit
- LinkedIn Adds Job Title, Company Names To Text Ad Targeting
Online Media Daily, Mark Walsh - Wednesday, January 26, 2011
LinkedIn Wednesday formally launched its pay-per-click, self-serve ad system after being ...
- Yahoo Q4 Beats Expectations, But Revenue Falls Again
Online Media Daily, Mark Walsh - Tuesday, January 25, 2011
A continued rebound in display advertising helped Yahoo beat fourth-quarter earnings expectation ...
- Jackson Hewitt Expands Walmart Relationship
Marketing Daily, Tanya Gazdik - Monday, January 24, 2011
As Walmart's exclusive provider of in-store tax preparation services, Jackson Hewitt ...
- HP Starts Live, Virtual Comedy Program
Marketing Daily, - Monday, January 24, 2011
HP has launched an online video series and crowd-source entertainment experiment call ...
- Coup On: AOL, Valassis Combine Digital Couponing Networks
Online Media Daily, Joe Mandese - Tuesday, January 25, 2011
Old school couponing and consumer promotion giant Valassis this morning announced ...
- Be Careful What You Wish For, Larry Page
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 24, 2011
Google marketing and revenue has been bullet proof and so is i ...