- Sanders Preps For YouTube's Primezone Sports
Online Media Daily, David Goetzl - Thursday, May 9, 2013
Deion Sanders, who is busy with shooting commercials and offering NFL commentar ...
- Click To Call On Mobile Becoming A Disruptive Technology
SearchBlog, Laurie Sullivan - Friday, May 3, 2013
Content, personalization, and testing have emerged as important strategies for search markete ...
- Local Online Media Is Thriving
Online Media Daily, Gavin O'Malley - Thursday, April 11, 2013
Millions of consumers are now paying monthly fees for local news conte ...
- Hyperlocal Market Services, Content Showing Big Gains
SearchBlog, Laurie Sullivan - Thursday, April 11, 2013
Pay-for-content services have begun to pay off, especially those supporting services f ...
- Marin Software Goes Public On NYSE Friday
SearchBlog, Laurie Sullivan - Wednesday, March 20, 2013
Marin Software CEO Chris Lien will take the company public on t ...
- 'WaPo' Joins Paid Content Parade
MediaDailyNews, Erik Sass - Tuesday, March 5, 2013
'The Washington Post' has unveiled a new paid-content feature, "Brand Connect," whi ...
- It's All Organic: Social, Paid, Optimization
SearchBlog, Laurie Sullivan - Monday, March 4, 2013
Sometimes trends don't ultimately amount to much, but keeping one eye ...
- Google, Bing: The 'Frictional' Cost Of Change
Around the Net in Search Marketing, Laurie Sullivan - Thursday, February 28, 2013
George Michie details four structural changes that Google's Enhanced Campaigns forces: Differe ...
- Pandora Starts Capping Free Listening
Mobile Marketing Daily, Steve Smith - Thursday, February 28, 2013
Mobile advertising is just not mature enough to support the current mus ...
- We Are Social Taps Gilbert To Handle New Paid Media
Online Media Daily, Gavin O'Malley - Friday, February 15, 2013
London-based social media agency We Are Social has hired David Gilbert, form ...
- Ecwid Sees Rise In E-Commerce Facebook Referrals
Online Media Daily, Mark Walsh - Wednesday, January 9, 2013
An IBM benchmark report tracking holiday online retail activity found that shoppe ...
- SMBs Increase Adoption Of Marketing Automation Tools
Online Media Daily, Laurie Sullivan - Wednesday, November 21, 2012
Small and medium-sized businesses (SMBs) have been slow to adopt process automati ...
- Subscription Or Piecemeal Fee? Depends On Where
Around the Net In OMD Europe, Nina Lentini - Wednesday, November 21, 2012
Many content and service operators have settled on the subscription model wi ...
- Callaway Drives Buzz On Twitter For New Club
Marketing Daily, Karl Greenberg - Monday, November 12, 2012
Callaway Golf is launching a social campaign via Austin, Texas, digital fi ...
- Study: Brands Get Big Uptick By Using Facebook Ads
Online Media Daily, Mark Walsh - Wednesday, October 24, 2012
Facebook's shares shot up Wednesday after it released third-quarter results showing t ...
- Amazon Ad Model Forces Changes In Search Engine Marketing
Online Media Daily, Laurie Sullivan - Thursday, October 11, 2012
The ad format powering Google Shopping results, Product Listing Ads, grew ...
- Performance Pay Models: UM Fully Committed; Hearst Tries In Digital
MediaDailyNews, Steve McClellan - Tuesday, October 2, 2012
At a Tuesday Advertising Week session, IPG UM's Huw Griffiths talked abo ...
- Significant Rise In Mobile Search Budgets, Targeting
Online Media Daily, Laurie Sullivan - Thursday, July 12, 2012
Paid-search marketers have finally caught on to mobile predictions that forecast U ...
- TV, Video Viewing Climbs On Digital Devices
MediaDailyNews, Wayne Friedman - Thursday, June 21, 2012
Watching paid video content on mobile devices is climbing --- but gami ...
- Study: Paid, Earned Media On Facebook Boost Purchases
Online Media Daily, Mark Walsh - Tuesday, June 12, 2012
A new study released Tuesday by comScore, in partnership with Facebook, ai ...
- Vitrue Starts Media Partner Program
Online Media Daily, Mark Walsh - Thursday, May 10, 2012
New ad offerings launched by Facebook in March at its fMC conferen ...
- Google Finds Channel Attribution Useful, But Misunderstood
Online Media Daily, Laurie Sullivan - Tuesday, April 3, 2012
More than half of marketers responding to a survey on the impa ...
- MediaVest Achieves Poetry In Motion: Develops Method For Paid, Owned, Earned Media (Your Know, POEM)
MediaDailyNews, Joe Mandese - Tuesday, November 15, 2011
Publicis' MediaVest unit has unveiled what it claims is a new, proprieta ...
- More Is Better, For Some
Research Brief, Jack Loechner - Friday, July 8, 2011
According to a recent study by Kantar Video and Synaptic Digital, m ...
- Packaged Editorial Ads Click With Consumers
Online Media Daily, Laurie Sullivan - Tuesday, June 21, 2011
Editorial content and other earned ad messages, packaged with paid or narrati ...
- Activision Angers Gamers With Added Paid Subscription For 'Call Of Duty'
Around the Net In Media, Phyllis Fine - Friday, June 3, 2011
An Ad Age headline asks "How much more revenue can Activision wri ...
- Mobile Web Impacts Shopping Significantly
Research Brief, Jack Loechner - Monday, April 18, 2011
According to a new study from Performics, Mobile Search Insights, conducted ...
- Pshawing Pew Data
Around the Net In Online Marketing, John Capone - Thursday, December 30, 2010
Pew this morning released data that 65 percent of those surveyed th ...
- Pew: Two-Thirds of Web Users Buy Online Content
Online Media Daily, Mark Walsh - Thursday, December 30, 2010
The paid-content model made a comeback of sorts in 2010 as newspaper ...
- NYTs Plans To Launch 'Metered Model' Soon: Pay Model Gleaned From Weight Watchers, Consumer Reports
MediaDailyNews, - Wednesday, December 1, 2010
The New York Times Co. will once again try to convince reade ...