- Google And Heineken Seal Ad Partnership
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 30, 2011
Heineken and Google have struck a multimillion-euro deal to partner on digit ...
- Facebook, AmEx Partner To Entice Small-Biz Advertising
Marketing Daily, Mark Walsh - Thursday, June 30, 2011
Small businesses now have a new way to buy advertising on Faceboo ...
- Dunkin' Doing First Movie Partnership
Marketing Daily, Karlene Lukovitz - Tuesday, June 28, 2011
One element of the integrated campaign: The two brands, with support fr ...
- Aunt Jemima: Video Response Prompts TV Effort
Marketing Daily, Karlene Lukovitz - Monday, June 27, 2011
That approach came about because the marketing team was so impressed ...
- Jeep Sponsors Dave Matthews Festival
Marketing Daily, Karl Greenberg - Friday, June 24, 2011
The automaker says it is also launching partnerships with a number ...
- Chiquita, 'Rio' Web Partnership Delivers Big Results
Marketing Daily, Gavin O'Malley - Monday, June 27, 2011
"We wanted a smart yet engaging media campaign around the Chiquita R ...
- Sheraton Spends $20 Million On 'Meet You There'
Marketing Daily, Tanya Gazdik - Tuesday, June 21, 2011
Sheraton has never launched a campaign with digital assets like "Meet Y ...
- Nielsen, MyWebGrocer To Track Online Grocery Sales
Marketing Daily, Sarah Mahoney - Tuesday, June 21, 2011
John Burbank, president, Strategic Initiatives, Nielsen, tells Marketing Daily, "Consumers can n ...
- Hockey Superheroes Coming To An NBC Channel
Marketing Daily, Karl Greenberg - Thursday, June 16, 2011
Guardian Media Entertainment will join in an equity partnership with NBC Univers ...
- Sun Life Financial Partners With Cirque Du Soleil
Marketing Daily, - Thursday, June 16, 2011
Sun Life Financial Inc. and Cirque du Soleil have entered into ...
- AmEx, Patch Partner To Serve New Users
Marketing Daily, Gavin O'Malley - Tuesday, June 14, 2011
"Our collaboration with AOL's Patch increases the scale and reach of t ...
- Dole Blitzes Key Cities to Pump Up Banana Sales
Marketing Daily, Karlene Lukovitz - Friday, June 10, 2011
For the second summer in a row, the company and its agenc ...
- VW Thinks Blue: New Campaign, MoMA Partnership
Marketing Daily, Karl Greenberg - Monday, May 23, 2011
The effort is timed with the inauguration of the automaker's new pla ...
- Infiniti Extends Time, AmEx Publishing Deal
Marketing Daily, Karl Greenberg - Tuesday, May 17, 2011
"Last year we also had inserts in Time, Inc. books but ...
- House Foods Tofu Taps DreamWorks Magic
Marketing Daily, Karlene Lukovitz - Thursday, May 12, 2011
Tofu isn't the kind of product you'd immediately associate with Hollywood. B ...
- Chivas Loyalty Program Using 2D Barcodes, Multimedia
Marketing Daily, Karlene Lukovitz - Wednesday, May 11, 2011
To launch its "Chivas Brotherhood" loyalty program, Pernod Ricard's Chivas Regal ...
- Carnival Cruise, Live Nation Entertainment Align
Marketing Daily, Tanya Gazdik - Thursday, May 5, 2011
The deal will allow Carnival to reach music fans before, during a ...
- Starbucks, MOG Team to Cover Bonnaroo Buzz Tour
Marketing Daily, Karlene Lukovitz - Wednesday, May 4, 2011
Starbucks has partnered with MOG Music Network (MMN) to provide music fa ...
- Ohio Tourism Enlists Groupon For Promo
Marketing Daily, Tanya Gazdik - Thursday, April 28, 2011
From May 9 to 15, all offers in Groupon's seven Ohio marke ...
- Buick Launches Telematics Program
Marketing Daily, Karl Greenberg - Tuesday, April 19, 2011
Tony DiSalle, VP marketing at Buick, said the company's new campaign ...
- 3 Smaller Kraft Brands' New Campaigns Detailed
Marketing Daily, Karlene Lukovitz - Friday, April 15, 2011
Kraft Foods recently announced the existence of "Operation Spark" -- an initiati ...
- BBVA Compass Hits The Road With The NBA
Marketing Daily, Karl Greenberg - Thursday, March 31, 2011
Financial institution BBVA Compass is partnering with the National Basketball Association arou ...
- New Snapple Tea Bears TV Show's Name
Marketing Daily, Karlene Lukovitz - Monday, March 28, 2011
A new, limited-edition flavor of Snapple is carrying the name of ...
- Kraft To Reward Sustainable Farmers
Marketing Daily, Tanya Gazdik - Tuesday, March 29, 2011
Kraft Foods' Planters brand wants to recognize American peanut farmers who a ...
- New Seafood Brand Lets You Track Your Snapper
Marketing Daily, Sarah Mahoney - Tuesday, March 22, 2011
In response to last year's massive oil spill in the Gulf ...
- Terra Chips, JetBlue Mark National Potato Chip Day
Marketing Daily, Karlene Lukovitz - Friday, March 11, 2011
The Hain Celestial Group chips brand and the airline, which have h ...
- Balvenie Scotch Takes The High Road
Marketing Daily, Karl Greenberg - Tuesday, March 8, 2011
The company is getting its message about being a handcrafted brand ...
- Oscar De La Hoya Laces Up For Tres Generaciones
Marketing Daily, Karl Greenberg - Thursday, March 3, 2011
Tres Generaciones Tequila has signed a long-term partnership with retired boxer, futu ...
- Dunkin', Green Mountain Partner On Single-Serve
Marketing Daily, Karlene Lukovitz - Tuesday, February 22, 2011
For Dunkin', the deal to sell prepackaged K-Cup portions of its brand ...
- Sanofi-Aventis, International Vaccine Institute Partner
Marketing Daily, Tanya Gazdik - Monday, February 21, 2011
The two groups aim to raise awareness and move dengue vaccination high ...