- Horizon's Night Market Taps IPG's Musi
MediaDailyNews, Joe Mandese - Tuesday, March 26, 2024
The data and analytics vet will serve as Chief Business Officer responsib ...
- Consumers Spent $354.7B On Mobile This Year
Marketing Daily, Laurie Sullivan - Thursday, November 9, 2023
More intuitive mobile shopping experiences are making it easier for consumers ...
- Football Season Drives Purchase Decisions For Fans
Research Intelligencer, Robert Williams - Tuesday, September 5, 2023
Eighty-three percent of shoppers said they host or attend watch parties ...
- Building Brand Advocacy via Loyalty Programs
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
Keeping customers engaged with your brand is a key to future succes ...
- The Fallout From Repetitive Ads Is Worse Than You Think
Advanced TV Insider, Karlene Lukovitz - Friday, July 21, 2023
Excessive repetition on streaming services isn't just annoying -- it depresses purcha ...
- Rethinking The Customer Journey
MAD, Flo Halliwell - Wednesday, July 5, 2023
The customer journey is not linear. It is long and complex a ...
- American Express Looks To Expand Program With Seasonal Offers
Search & Performance Insider, Laurie Sullivan - Monday, June 19, 2023
American Express continues to build out its Amex Offers program by providi ...
- Microsoft Data Shows Changes To Bing Chat Queries And Click Paths
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 18, 2023
Microsoft shared data on engagement increases since the launch of its ch ...
- AI Startup Finds Ads Have Just 920 Milliseconds To Hook You
Digital News Daily, Colin Kirkland - Thursday, March 16, 2023
According to Fractal Analytics' research, most people decide whether to buy somethi ...
- Do Super Bowl Ads Drive Performance?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 2, 2023
A study suggests that the millions of dollars brands spend for o ...
- B2B Tech Purchasing Is Hampered By Many Issues, Study Finds
Email Marketing Daily, Ray Schultz - Friday, January 20, 2023
B2B brands face slow processes for initiating and gaining approval for purcha ...
- Old El Paso, Mindshare, Captify Partner On Optimizing Creatives
Search & Performance Insider, Laurie Sullivan - Tuesday, September 13, 2022
Captify and Old El Paso have been working together for more th ...
- In-App Spending Habits: 24% Of Gen Z Would Pay One-Time Fee To Remove Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 8, 2022
A study of users of gaming and non-gaming apps identified patterns ...
- How Misleading Content Impacts Brand Perception, Favorability And Trust: IAS Report
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 7, 2022
Consumer trust in a brand is crucial to purchase decisions. Some 5 ...
- Path To Purchase Shortens - Average Time Now 30 Minutes From First-Page View
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 2, 2022
Criteo released an insights and trends report based on an analysis ...
- BrightEdge Data Identifies Search And Optimization Patterns For Holiday Season
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 24, 2022
As brands grab real estate and keyword rankings in organic search, BrightEd ...
- Growth Marketing, Programmatic Misunderstood By Marketers
Search & Performance Insider, Laurie Sullivan - Tuesday, August 23, 2022
Brands turn programmatic on at the top of the funnel, but don ...
- The Winning Ticket: Engaging Customers in the Loyalty Game
The MediaPost Cases, Lisa Singer - Thursday, July 7, 2022
Incentivizing customers to engage and become brand loyalists is the holy gra ...
- New Report Highlights Ecommerce Trends Resulting From Pandemic
Digital News Daily, Colin Kirkland - Monday, May 16, 2022
A study by media company Xaxis, marketing agency Catalyst and London Resear ...
- Consumers Are Frustrated With Tools For Managing Loyalty Programs, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, May 17, 2022
Incisiv looks at loyalty in three retail sectors: convenience, grocery and QS ...
- Wunderman Thompson Launches Cross-Channel Commerce Service
Email Marketing Daily, Ray Schultz - Friday, May 6, 2022
Wunderman Thompson has launched a unified commerce service in North America th ...
- 49% Of U.S. Consumers Receive The Wrong Marketing Messages From Retailers, Brands
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 25, 2022
The survey, conducted with YouGov, reveals that 49% of U.S. consumers ha ...
- Neustar And Catalina Integrate Platforms To Help CPGs Reach Customers
Email Marketing Daily, Ray Schultz - Thursday, April 7, 2022
The partnership will enable CPG brands to measure the impact of the ...
- Trust In Advertising Rising, Nielsen Data Finds
Search & Performance Insider, Laurie Sullivan - Tuesday, February 22, 2022
Consumers consider ads running in newspapers or before movies the most trustworth ...
- Rise At Seven's Head Of SEO Fashionista
Search & Performance Insider, Laurie Sullivan - Monday, February 7, 2022
"I plan to change the way people think about SEO -- disru ...
- 2021 Creative Agency of the Year: Empower
Agency of the Year, Steve McClellan - Friday, January 7, 2022
Over the past year Cincinnati-based agency Empower rolled out a new custom ...
- Rethinking The Role Media Companies Play In Consumers' Path To Fitness Purchases
Publishing Insider, Tony Silber - Wednesday, January 26, 2022
The pandemic has spurred a shift in the rationale for fitness, wi ...
- 83% Of Retail Customers Increased Interactions With Amazon In Past Year, Survey Finds
Search & Performance Insider, Laurie Sullivan - Wednesday, January 26, 2022
Some 57% of retailers in a survey said most of their custome ...
- Microsoft Advertising's Billion-Person Milestone
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 5, 2022
The Microsoft Advertising audience as of March 2021 reached 1 billion peop ...
- Marketers Grapple With Performance Obstacles: A Look Ahead
Search & Performance Insider, Nina Lentini - Monday, November 29, 2021
Tracking and targeting are now all over the place, with consumers usi ...