Tag results for "performance marketing"
- Dentsu, Criteo Team To Power Commerce Media PerformanceThe companies are consolidating retail audience data within Dentsu Connect. ...
- Adobe Gains Visibility Into AI-Driven TrafficFeatures introduced Monday at Cannes enable businesses to monitor AI-driven traffic a ...
- Molson Becomes One Of The First Brands To Trial Uber Ride OffersAt Cannes Lions, Uber officially launched an in-house agency Creative Studio ...
- Reddit Turns 20 Years Of Conversations Into Performance InsightsCollective knowledge from more than 22 billion posts and comments across hum ...
- Google Unplugging The Internet Is No Longer An OptionIn a status report, the company blamed the occurrence on an "inval ...
- Layering AI To Identify How Viral Information SpreadsGudea's technology allows it to "map how information moves online" to predi ...
- Amazon Ads Launches AI Vision For CreativeAmazon Ads has launched an upgrade to its video generator for U. ...
- InMobi Goes Agentic, Creates Curation HubInMobi Advertising will introduce a Buyer Hub Wednesday to support agentic, programmat ...
- Creative 'Credit Score' Data Integrates Into Marketing Mix ModelingEkimetrics, which supports AI-based advanced data modeling, will partner with tech compa ...
- Academy Sports Bets Big On Fun In New Brand PushAs competition heats up, the retailer leans into joy - not pressu ...
- Google Forces Industry To Rethink Impressions, CTRs, Remake KPIsA Raymond James research note analyzes impressions and paid clicks - pa ...
- Performance-Driven M&A Deals Turning HotDemand for scalable, data-led solutions has driven a 20% increase in performance-relat ...
- Why Meta Is Willing To Invest $10B In An AI StartupClean data ensures AI models learn accurate patterns that lead to reliab ...
- Dos Equis Connects To Music, Performance, Hispanic CultureSome 92% of Hispanic music listeners say music connects them to the ...
- Creative R&D: Brands Struggle To Measure ValueEmail will help lead the way, as it has done in t ...
- Coca-Cola Exec Identifies Omnichannel Roadblocks For The BrandFirst-party data can help, but for big CPG firms like Coca-Cola, omnichann ...
- Microsoft Exits Russia, Boosts Investment In SwitzerlandMicrosoft announced a $400 million investment in Switzerland to build out ...
- Mastercard Has Front-Row View Of How Fast Performance ChangesMastercard sees all types of consumer purchases, giving it connections to consume ...
- Former Microsoft Team Measures Cost-Per-Chat, Analyzes Its ROIThree former Microsoft employees have built tech that breaks out numbers ...
- AI Turns Search Engines Into 'Yellow Pages'Search engines are on their way to becoming the Yellow Pages f ...
- WPP Gives InfoSum A PushWPP Group and media are making big changes through AI and da ...
- Marketers Brace For Leaner Budgets Amid Economic Uncertainty: NielsenRetail brands are moving aggressively toward digital channels, while tech and finan ...
- McAfee CMO: Tips To Improve MMM PerformanceCMO Stephanie Fried wanted to blur the lines between real and fa ...
- Microsoft Reportedly Blocks 'Palestine' Emails, Fires EmployeeA Microsoft company spokesperson acknowledged the protest and email to MediaPost, b ...
- Google Makes 'Biggest' Update To Smart BiddingThe same business bidding for ad space can now also open b ...
- Napster Returns To Spotlight As New AI CompanyIf you've been following distributed networks, this GAI story became really interesti ...
- IAB Updates Archaic Ad Agreement Terms, Seeks Public CommentThe IAB has updated the industry's 25-year-old digital ad agreement terms throu ...
- AI Influences Brandtech Group's Focus On Decarbonization Across AdvertisingThe Brandtech Group has made a "major" investment in emissions data speciali ...
- Performance Media Takes Center StageAs we head into upfront season, there's a reason you're hearing t ...
- From Elite Athlete To Marketing Leader- How This TAG Heuer Pro Keeps TickingHow does a former professional athlete become the marketing force behind o ...
