- Study: Branded Pharma Sites Drive Conversions
Marketing Daily, - Monday, March 21, 2011
A study from comScore supports previous findings that exposure to online displ ...
- This Is Marketing; This Is Marketing On Acid
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 21, 2011
Remember acid? There was serious marketing behind lysergic acid diethylamide, synthesized fr ...
- Will Public Demand More Than 'Oops, Sorry About That'?
Marketing Daily - Top of the News, Thom Forbes - Monday, March 14, 2011
Pete Thamel last week keyed an analysis of the ethical miasma th ...
- AstraZeneca To Pay $68.5 Million To States Over Seroquel Marketing
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 11, 2011
Thirty-seven U.S. states and the District of Columbia will get $68.5 milli ...
- Pharma Left Out Of Social Circles
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 7, 2011
The Food And Drug Administration has delayed advertising guidelines for pharmaceutical soci ...
- Patient Advocates: The Link Between Patients And Pharma
Marketing: Health, Alex Baldwin - Friday, February 25, 2011
Over the last several months, I have attended or participated in ...
- Sanofi-Aventis, International Vaccine Institute Partner
Marketing Daily, Tanya Gazdik - Monday, February 21, 2011
The two groups aim to raise awareness and move dengue vaccination high ...
- The Importance Of Branding In Clinical Trials
Marketing: Health, Neil Weisman - Tuesday, February 22, 2011
How a study brand can accelerate your clinical development program. ...
- Why Can't We All Cooperate Together?
Marketing Daily - Top of the News, Thom Forbes - Tuesday, February 15, 2011
Calls for cooperation among natural competitors and other adversaries seem to ...
- Content Curation: A Path to Pharma Social Media Success?
Marketing: Health, Chris Iafolla - Wednesday, February 9, 2011
"Content is king." "It's all about the content." "All good social med ...
- Mobile Becomes Marketing Discipline For Ad Strategies
Online Media Daily, Laurie Sullivan - Wednesday, February 2, 2011
Mobile handsets are fast becoming a shopping tool. This year, more consume ...
- GLAAD Tells 'SNL' To Apologize For Transgender Sketch
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 1, 2011
The Gay & Lesbian Alliance Against Defamation wants a mea culpa fr ...
- Maximizing Targeting Efficiency For DTC Pharmaceutical Marketers
Marketing: Health, Joe Abruzzo - Tuesday, February 1, 2011
The moment of truth is the point at which the knowledge a ...
- Gabapentin By Any Other Name
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 31, 2011
Gabapentin, which Pfizer markets as Neurontin, is being used for just abo ...
- Insurance Companies Use Social Media to Look for Fraud
The Social Graf, Erik Sass - Tuesday, January 25, 2011
From a certain perspective, the development of modern society has for t ...
- Media Buyers To Wall Street: Demand Is Soaring, Upfront Will Be Strong, Especially For Cable
MediaDailyNews, Joe Mandese - Friday, January 21, 2011
Demand for all media, but especially big, national media outlets like t ...
- Abbott Backs Effort To End Childhood Malnutrition
Marketing Daily, Tanya Gazdik - Friday, January 7, 2011
Abbott is joining with Partners In Health to fund a program ...
- 'Advertising-Driven' Behaviors As Early- Stage Diagnostics Of DTC Business Strength
Marketing: Health, Joe Abruzzo - Tuesday, January 4, 2011
Focusing exclusively on "prescriptions filled" as a measure of DTC advertising impa ...