- Obamacare Insurance Sell: Get Back To Marketing Basics
MediaDailyNews, Wayne Friedman - Monday, March 17, 2014
Speaking at MediaPost's Marketing Health conference, Adam Stalker, national digital director ...
- Local Political Campaigns Tackle Big Data
Show Daily, Gavin O'Malley - Tuesday, March 18, 2014
Gone are the days when local political campaigns could get by wi ...
- Broadcast TV Remains Critical To Political Campaigning
Show Daily, Gavin O'Malley - Tuesday, March 18, 2014
It may be 2014, but Russ Schriefer, Partner at Strategic Partners' Medi ...
- Election Spending By The Billions
Show Daily, Gavin O'Malley - Tuesday, March 18, 2014
The country continues to witness huge jumps political ad spending every electi ...
- Did Ohio St. Football Secure Obama's Reelection?
Show Daily, Gavin O'Malley - Tuesday, March 18, 2014
Did the last presidential election hinge on Ohio St. football? Consider t ...
- Political Advertisers Dump On Digital
Show Daily, Gavin O'Malley - Tuesday, March 18, 2014
Forget digital. The "people making the decisions" about where political ad dolla ...
- Digital's Time Will Come For Political Advertising. Now Is Not That Time, Say Top Ad Operatives
VidBlog, P.J. Bednarski - Tuesday, March 18, 2014
The big march to digital viewing and advertising is being watched ...
- McConnelling With Mitch: A Weird Viral Sensation
Around the Net in Video, P.J. Bednarski - Monday, March 17, 2014
Sen. Mitch McConnell was just trying to help his PACs by providi ...
- The Age Of Intransigence: The Shrinking Swing Voter Pool For Brands And Candidates
MediaDailyNews, Tom Cotton - Monday, March 17, 2014
Whether you're helping a political candidate win an upcoming midterm election, ...
- Reach Them Or Die
MediaPost Weekend, Catharine P. Taylor - Saturday, March 15, 2014
It's tough to top the social media-infused frenzy surrounding the mysterious disappearan ...
- Zuckerberg Calls Out Obama Over Electronic Spying
Around the Net In Media, Gavin O'Malley - Friday, March 14, 2014
Playing activist and agitator, Mark Zuckerberg says he called President Barack Oba ...
- Now It's The First Lady''s Turn To Use Digital To Tout Health Care
Around the Net in Video, P.J. Bednarski - Friday, March 14, 2014
First it was President Obama with Zack Galafianakis's "Between Two Ferns." N ...
- How Can Political Marketers Win With Young Voters?
Engage:Teens, Aaron Paquette - Thursday, March 13, 2014
Political marketing to young voters is big business. One report suggests th ...
- The Selling Of Obamacare 2014
Marketing Daily - Top of the News, Thom Forbes - Wednesday, March 12, 2014
I knew the President's communications team had hit its target market wh ...
- Social Local - Global Target
Marketing: Politics, Kathleen Stockham - Tuesday, March 11, 2014
For the politically minded marketer, the social media sphere is likely t ...
- Couric To Make Yahoo Debut With Bloomberg Interview
MediaDailyNews, Mark Walsh - Monday, March 10, 2014
Katie Couric is kicking off her Yahoo broadcast career on Friday wi ...
- Hispanic TV Nets Help Spread Obamacare Message
MediaDailyNews, Erik Sass - Friday, March 7, 2014
Hispanic TV nets and publishers joined forces to stage a national to ...
- Turkish PM Presses Social Media Ban
The Social Graf, Erik Sass - Monday, March 10, 2014
Turkey's embattled prime minister, Recep Tayyip Erdoan, is pressing ahead with h ...
- Mobilizing The Vote: The Post-TV Campaign
MoBlog, Steve Smith - Monday, March 3, 2014
New research shows that voters' video consumption passed a tipping point la ...
- The Multiscreen Majority
Marketing: Politics, Peter Pasi - Tuesday, February 25, 2014
How many devices do you own? ...
- It's Hard to Get an Audience for Live Video, Print Newsies Are Discovering
Around the Net in Video, P.J. Bednarski - Monday, February 24, 2014
In the past five years, several papers dedicated major resources to li ...
- As Tablets, Smartphones and Web Alternatives Grow, Reaching Voters Gets Tough, New Political Survey Says
VidBlog, P.J. Bednarski - Monday, February 24, 2014
In a typical week recently, about 30% of likely voters didn't wat ...
- Best Practices Of Brand And Political Marketers: The Candidate As Considered Purchase
MediaDailyNews, Tom Cotton - Thursday, February 20, 2014
Political-marketing experts are already hard at work on the 2016 presidential rac ...
- Thai Protesters Use Social Media In Financial Attack
The Social Graf, Erik Sass - Thursday, February 20, 2014
Although Ukraine and Venezuela are getting the lion's share of Western ne ...
- Electoral Math: Your Campaign In Digital
Marketing: Politics, Ray Kingman - Tuesday, February 18, 2014
Over the last three election cycles, the benefits of analytics and onli ...
- Pandora Targeting Ads By Political Preference
Around the Net In Media, Gavin O'Malley - Friday, February 14, 2014
Next week, Pandora is expected to start letting advertisers target listeners bas ...
- The Motley Household
Marketing: Politics, Kathleen Stockham - Tuesday, February 11, 2014
As demographic and political leanings of the country change seemingly every t ...
- Lawsuit Could Kill Conservative Pub 'National Review'
Around the Net In Media, Phyllis Fine - Monday, February 3, 2014
The almost-60-year-old conservative pub National Review is facing a lawsuit by clima ...
- Versa Launches Sponsored Op-Ed Network
Around the Net In Media, Gavin O'Malley - Friday, January 31, 2014
In another sign that news media ain’t what it used to b ...
- Syrian Jihadists Recruited By Social Media
The Social Graf, Erik Sass - Wednesday, January 29, 2014
Social media plays a "huge role" in recruiting aspiring jihadists from Euro ...