- How A 'Polite' Mobile Paid-Search Ad Unit Takes On Google, Apple
SearchBlog, Laurie Sullivan - Thursday, August 11, 2011
The fundamental concept behind the Human Genome Project to identify the approxima ...
- What comScore July Explicit Core Search Stats Reveal
SearchBlog, Laurie Sullivan - Wednesday, August 10, 2011
Month-to-month fluctuations in search engine query market share don't mean much, b ...
- Primer On Paid-Search Metrics
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 8, 2011
For those starting out in paid-search marketing, Mark Ballard provides a li ...
- Microsoft adCenter Begins Rolling Out Improvements
Online Media Daily, Laurie Sullivan - Friday, August 5, 2011
Microsoft is working to implement adCenter features aimed at increasing revenue p ...
- U.S. Open of Surfing: Did Brands Miss Mobile Opportunity?
SearchBlog, Laurie Sullivan - Monday, August 8, 2011
Small plastic cards dangling from lanyards around the necks of kids weari ...
- Paid-Search Back-To-School Tips And Trends
SearchBlog, Laurie Sullivan - Friday, August 5, 2011
Earlier this week I took a car ride to Office Depot wi ...
- Five Simple Paid-Search Optimization Tips
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 4, 2011
Amanda gives us five easy ways to get paid-search campaigns "out ...
- Defining Paid-Search Match Types
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, August 3, 2011
Keyword match-type strategies vary depending on the goal marketers want to achiev ...
- Europe: Yahoo Makes Microsoft Organic Search Transition
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, August 3, 2011
Yahoo issued a letter to search marketers stating that the organic sear ...
- Microsoft Bing's Update
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 2, 2011
Marketers looking for options to pay lower click rates for paid-search keywor ...
- Study: Google Overestimated Its Economic Impact
Online Media Daily, Laurie Sullivan - Wednesday, July 27, 2011
"Grossly exaggerated" is how independent analysis describes Google's 2009 and 2010 Econom ...
- Guiding Google AdWords Quality Scores
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 27, 2011
Experts at PPC Hero have created a new "The Ultimate Guide ...
- Call Metrics For Paid Search
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 25, 2011
Call tracking could become the newest metric to measure the success ...
- When Paid Eats Organic Search
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 25, 2011
How does paid search influence organic clicks on Web sites? Chris Cr ...
- Microsoft, Yahoo Search Partnership Lacks Something
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 25, 2011
The Microhoo search alliance isn't working. That's according to Matt Rosoff, w ...
- Ness: Ex-Apple Intern Launches Mobile Search Engine
Online Media Daily, Laurie Sullivan - Thursday, July 21, 2011
A new mobile search engine called Ness, relying on social signals, location-bas ...
- Tesco's Former Ad Agency CEO Influences Online Marketing Social, Search
SearchBlog, Laurie Sullivan - Friday, July 22, 2011
Tesco became one of the first U.K.-based retail chains to implement rad ...
- Bidding Big On Competitive Paid-Search Brand Terms
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 21, 2011
What competitor is trying to grab keyword traffic or just increase t ...
- The Google+ Obsession: Targets Estimate 20 Million And Counting
SearchBlog, Laurie Sullivan - Thursday, July 21, 2011
Paul Allen, the Google+ unofficial statistician and founder of Ancestry.com, estimates Googl ...
- Yahoo's Bartz Talks Search
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 20, 2011
Yahoo CEO Carol Bartz provides a rundown on the search alliance wi ...
- Tablets And Mobile Take Search Spotlight
SearchBlog, Laurie Sullivan - Wednesday, July 20, 2011
Ad impressions from mobile and tablet devices reached 12.1% of total paid-sear ...
- Paid-Search Marketer And The 'Farmer's Daughter'
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 19, 2011
In a fun series that builds on "stereotype" profiles, Pat East giv ...
- How Much Does Google Make On Paid-Search Keywords?
SearchBlog, Laurie Sullivan - Tuesday, July 19, 2011
Ever wonder about the most searched-on and expensive Google AdWords keywords? Goog ...
- How To Gain Paid-Search Long-Term Benefits
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 18, 2011
Achieving first-page search results isn't easy. Marketers know it means the W ...
- Search Marketing Lessons From Yosemite Falls
SearchBlog, Laurie Sullivan - Monday, July 18, 2011
Last week I took a few days off work to unplug a ...
- Google's, Microsoft's Attribution Management Certification
SearchBlog, Laurie Sullivan - Friday, July 15, 2011
Should Google and Microsoft step in to require an attribution certification progr ...
- Paid-Search Tests That Don't Work
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 14, 2011
Don't run paid-search tests. Ever think about reading those words from Melis ...
- Brand Images Heighten Paid-Search Ads
SearchBlog, Laurie Sullivan - Tuesday, July 12, 2011
If images improve click-through rates and help sell products and services, Vertic ...
- Google Sitelinks Adds Two Links, Contributes To Conversions
SearchBlog, Laurie Sullivan - Monday, July 11, 2011
The inflated revenue growth that some brands experienced in 2010 will ma ...
- What Works When Writing Paid Search Ad Copy
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 8, 2011
Some marketers view writing paid search ads as an art form. Aft ...