- Double Coverage
Media Magazine, David Goetzl - Wednesday, January 6, 2010
The office is sparsely decorated, but exemplifies the dichotomy between a care ...
- The Dying of the Light
Media Magazine, Christine Champagne - Wednesday, January 6, 2010
There is no denying that daytime soap operas - once the ca ...
- 2K Sports Dangles $1M In MLB Game Contest
Marketing Daily, - Friday, January 29, 2010
Game developer 2K Sports will give a $1 million cash prize ...
- MTV Plugs 'Buried Life' With Interactive OOH Promo
MediaDailyNews, David Goetzl - Friday, January 29, 2010
With retailers forced to close around Manhattan, media companies have been plasteri ...
- Bud Light Parties In Miami Beach
Marketing Daily, - Wednesday, January 27, 2010
Bud Light will take over Miami's Surfcomber Hotel and turn it in ...
- Mom Marketing
Research Brief, Jack Loechner - Thursday, January 28, 2010
According to a Retail Advertising and Marketing Association survey conducted by BIGresearc ...
- Big Apple Rolls Out Red Truck For Restaurant Week
Marketing Daily, - Tuesday, January 26, 2010
NYC & Company, the city's marketing arm, will promote NYC Restaurant We ...
- Act Now! 'Marketing Daily' Reporter Can Be YOUR Pitchman
Marketing Daily, Karl Greenberg - Monday, January 25, 2010
Who the hell does Larry Dobrow think he is? It was ...
- DMA Revises Guidelines To Comply With FTC 'Blogger' Rules
Online Media Daily, Wendy Davis - Monday, January 25, 2010
The Direct Marketing Association has revised its
ethics guidelines to incorpora ...
- Del Taco Ties In With Star Trek Online
Marketing Daily, - Thursday, January 21, 2010
Through a deal with Atari, the Del Taco Mexican restaurant chain wi ...
- Best Buy Leverages Geek Squad For Super Bowl
Marketing Daily, - Friday, January 22, 2010
With the Super Bowl a little more than two weeks away, Be ...
- Mountain Bike Maker Seeks 'Oddvertisers'
Marketing Daily, Karl Greenberg - Tuesday, January 19, 2010
The company is combining a three-stage print and online campaign, breaking serial ...
- Yahoo, MSN Ready Olympic Coverage
Online Media Daily, Mark Walsh - Friday, January 15, 2010
Yahoo doesn't plan to be left out in the cold when ...
- Beyonce To Reappear In Nintendo Ads
Marketing Daily, - Thursday, January 14, 2010
Pop artist Beyonce will again appear in advertisements touting Nintendo's DSi gami ...
- Bagel Chains Offer Freebie To Facebook Fans
Marketing Daily, - Thursday, January 14, 2010
Noah's Bagels and Einstein Bros. Bagels are offering a coupon for ...
- AMC Mobile Tour Promotes 'Breaking Bad'
MediaDailyNews, David Goetzl - Thursday, January 14, 2010
The lead character in AMC's "Breaking Bad" runs his drug-dealing enterprise fr ...
- Cheese Whiz: Kraft Sponsors Stadium Blow-Up
MediaDailyNews, David Goetzl - Wednesday, January 13, 2010
Talk about an explosion in marketing messages. Kraft is sponsoring the implosi ...
- Dr Pepper Cuts Deal To Entice EA Gamers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 13, 2010
Customers who buy marked Dr Pepper bottles and fountain cups will ...
- New Jersey Nets Partner With Rite Aid
Marketing Daily, - Tuesday, January 12, 2010
The New Jersey Nets NBA basketball team has launched a strategic allian ...
- Papa John's Becomes Super Bowl Sponsor
Marketing Daily, Karl Greenberg - Tuesday, January 12, 2010
The deal gives Papa John's rights to use Super Bowl XLIV a ...
- Outback, Tim McGraw Team For Loyalty Launch
Marketing Daily, Karlene Lukovitz - Tuesday, January 12, 2010
"My Outback Rewards Program" will launch on Jan. 25. In addition ...
- 'Lost' Sweepstakes Reveal Peek At Upcoming Premiere
MediaDailyNews, Wayne Friedman - Tuesday, January 12, 2010
Pasadena, Calif. -- For the first episode of ABC's "Lost"'s final seaso ...
- McDonald's Takes Olympics Sponsorship Worldwide
Marketing Daily, Tanya Gazdik - Monday, January 11, 2010
McDonald's U.S. efforts will center on a promotion for Chicken McNuggets a ...
- Sony Punctuates A Unified Global Brand Message
Marketing Daily, Aaron Baar - Thursday, January 7, 2010
The make.believe theme will roll out primarily online through a variety ...
- Melting Pot, Skyy Vodka Tie In With Movie
Marketing Daily, Karlene Lukovitz - Tuesday, January 5, 2010
Given The Melting Pot's popularity as a Valentine's Day destination, the mov ...
- Cookie Crumbles: Kim Kardashian Sued By Diet Doctor Over Tweet
Online Media Daily, Wendy Davis - Tuesday, January 5, 2010
The doctor behind the Cookie Diet has sued celebrity Kim Kardashian f ...
- Togo's Offers Limited Pastrami Freebie On Jan. 14
Marketing Daily, - Monday, January 4, 2010
On Jan. 14, designated as National Pastrami Day, Togo's will offer o ...
- Target Takes Aim At Warehouse Clubs
Marketing Daily, Sarah Mahoney - Monday, January 4, 2010
The company, which says the concept is a new interpretation of i ...