- Mic Adding Nine New Content Brands
Around the Net In Publishing, Gavin O'Malley - Thursday, March 30, 2017
Digital media publisher Mic is rolling out nine new content channels focusi ...
- AppNexus Sees Hybrid Server-Side Header Bidding Approach Most Viable
RTBlog, Tobi Elkin - Thursday, March 30, 2017
While server-side header bidding is one approach to current conditions in whi ...
- Politicians Dissemble, The Press Speaks Truth To Power
MediaDailyNews, Fern Siegel - Wednesday, March 29, 2017
Remember Michael Scott from "The Office"? He was the world's greatest dissemble ...
- Major Tronc Shareholder Criticizes Company's 'Poor Corporate Governance'
Publishers Daily, Sara Guaglione - Tuesday, March 28, 2017
Patrick Soon-Shiong revealed in regulatory filings that he had increased his sta ...
- Dossier Details How Russia Uses Fake News To Influence Elections
The Daily Blog, Erik Sass - Friday, March 24, 2017
In the latest revelation, a Russian dossier intercepted by Bulgaria's intelligence servi ...
- Medium Details Premium Service
Around the Net In Publishing, Gavin O'Malley - Thursday, March 23, 2017
Medium unveiled a new business model, this week, including its plan ...
- Publishing To See Continued Declines In Ad Revs
Publishers Daily, Sara Guaglione - Wednesday, March 22, 2017
Moody's predicts ad revenue will fall faster than publishers can cut cos ...
- Cover Story: Is Truth Dead?
Publishers Daily, Joe Mandese - Thursday, March 23, 2017
Invoking a graphic design first used in its trademark 1966 cover stor ...
- The Creative Promise Of Programmatic
Publishing Insider, Beth Donnelly Egan - Thursday, March 23, 2017
With more than two thirds of digital display already being spent ...
- Forecast; Native Ads Will Dominate Display
The Daily Blog, Erik Sass - Wednesday, March 22, 2017
A growing proportion of this revenue coming from channels other than soci ...
- What Is Server-to-Server Header Bidding?
Publishers Daily, Romain Job - Tuesday, March 21, 2017
Header bidding has been a boon for publishers looking to maximize ...
- Guardian Pulls Ads From Google After They Showed Up Next To Extremist Content
Around the Net in Real-Time, Tobi Elkin - Friday, March 17, 2017
A huge concern for programmatic media tactics, brand safety, and Google's YouTub ...
- Revenge Of The Brands: Google Boycotted, Adland's 'Rock Stars' Called Out
London Blog, Sean Hargrave - Friday, March 17, 2017
It's brands themselves that are boycotting Google, and it's brands that a ...
- More Than 80% Of Alexa 1,000 Have Yet To Embrace Header-Bidding Tech
RTBlog, Tobi Elkin - Friday, March 17, 2017
We know that more publishers are adopting header bidding and that t ...
- Publishers, Place Your Bets: Yield Or Preference?
Supply-Side Insider, Chip Schenck - Friday, March 17, 2017
The rise of header bidding has been championed by publishers as ...
- Conde Nast Gets Experiential, Acquires 2 Marketing Companies
The Daily Blog, Erik Sass - Friday, March 17, 2017
Conde Nast is looking to leverage its high-profile properties with an expand ...
- WPP, Omnicom, Publicis Units Join 'Acceptable' Ad Blocker Committee
MediaDailyNews, Joe Mandese - Wednesday, March 15, 2017
Units of WPP, Omnicom and Publicis, and at least one major advertise ...
- OpenX Launches Tool That Aims To Simplify Web Page Performance
Real-Time Daily, Tobi Elkin - Wednesday, March 15, 2017
Ad-tech firm OpenX launched Ad Footprint, a tool that it said c ...
- Hashed Email Subscriber Data Can Generate Revenue
Email Marketing Daily, Jess Nelson - Tuesday, March 14, 2017
New startup Traverse Data helps publishers build revenue with their hashed ema ...
- Publishers Call Out Google And Facebook For Spreading Fake News
Around the Net In MAD London, Sean Hargrave - Friday, March 10, 2017
Regulators should investigate the role of Google, Facebook and digital advertising ...
- Fake News: It's Just So Un-Civil
Publishers Daily, Mike Perlis - Wednesday, March 8, 2017
The subject of civility couldn't be more relevant to the times ...
- PCH/Media Hires Its First Head Of Media Platform
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 8, 2017
The appointment of Spencer Scott as its first head of media platfo ...
- What The Heck Is 'Premium' Content?
RTBlog, Tobi Elkin - Wednesday, March 8, 2017
If everyone wants to claim the "premium" mantle, who and what's lef ...
- The Hoth Runs Facebook Ads Selling Forbes Article Links, Violating Google Rules
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 8, 2017
Search engine optimization company The Hoth has been selling links in articl ...
- Relationship Between Publishers And Platforms Growing Tense
Around the Net In MAD London, Sean Hargrave - Tuesday, March 7, 2017
Consumers are spending more time reading news content on social networks, a ...
- Free Search Tool Finds Competitor's Published Content
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 2, 2017
The average person is exposed to 577 marketing messages daily, so Knot ...
- Alliance For Audited Media Launches Quality Certification Program
RTBlog, Tobi Elkin - Thursday, March 2, 2017
Add another media and measurement auditor to the mix. The Alliance f ...
- Report: Nearly 40% of Publishers Don't Comply With FTC's Native Ad Guidelines
Native Insider, Tobi Elkin - Wednesday, March 1, 2017
A new study finds that nearly 40% of publishers don't comply wi ...
- goSeek Earns Web Traffic From Yahoo Native Ads, More Likely To Convert
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 1, 2017
goSeek found it could successfully target potential travelers with custom ads. Travele ...
- Pearson Reports Record Loss, After Slump In The US
Around the Net In MAD London, Sean Hargrave - Monday, February 27, 2017
Pearson has reported a pre-tax loss of GBP2.6bn for 2016, the bigge ...