- Want To Reach Gen Y Moms? Go Online With A Softer Sell
Marketing Daily, Sarah Mahoney - Friday, May 2, 2008
[Research] For marketers, says Moxie Interactive's Joanna Sammartino, that means it's importa ...
- Obit: Long-time Busch Media Exec William "Bill" Benz, Dead At 80
MediaDailyNews, - Friday, May 2, 2008
William "Bill" Benz, a long-time media and advertising research executive for Anheuser-Bus ...
- Newspaper Web Sites Bash Other Media in Local Advertising
Research Brief, Jack Loechner - Friday, May 2, 2008
According to data from Borrell Associates' fifth annual local online revenue surve ...
- Ever The Malcontent, Starcom MediaVest Turns Attention To Consumer Intent
MediaDailyNews, Joe Mandese - Thursday, May 1, 2008
Starcom MediaVest Group has quietly created a massive consumer tracking study th ...
- Nielsen Gives February Sweep The Broom, Brushes It To March To Deal With Digital Transition
MediaDailyNews, Joe Mandese - Thursday, May 1, 2008
In anticipation of the Feb. 17, 2009 federally mandated transition from anal ...
- Over-the-Fence Influencing 2/3 of Moms and Moms-to-Be
Research Brief, Jack Loechner - Thursday, May 1, 2008
New research by BabyCenter and the Keller Fay Group, shows that today ...
- InSight: The Fun in Funnels
Media Magazine, Graeme Hutton - Tuesday, May 20, 2008
Besides changing the way people connect to each other, the social med ...
- Panel Poseurs
OMMA Magazine, Lisa Bertagnoli - Wednesday, May 21, 2008
Panel spammers, serial panelists, professional respondents: Whatever you call them, individuals w ...