- Magazine Ad Revenues Down
Research Brief, Jack Loechner - Monday, October 20, 2008
According to the Publishers Information Bureau (PIB), total magazine rate-card-reported advertising reven ...
- Nielsen Makes Hey, Plans To Shut It Down: Replacing Social Network With New Consumer Site
Online Media Daily, Joe Mandese - Friday, October 17, 2008
From time to time, Nielsen plays a role in canceling networks. N ...
- Holiday Spending Down Some; 1/3 Start Shopping Before Thanksgiving; Halloween For Revelers
Research Brief, Jack Loechner - Friday, October 17, 2008
Though holiday sales this year have been reported to be the weake ...
- The Tomlinson Factor
Media Magazine, Daniel Frankel - Thursday, October 2, 2008
Few have ever accused the media of slanting conservative. Fewer still ha ...
- Google TV Ads Goes Direct, Literally: Integrates With Major Madison Avenue DR System
MediaDailyNews, Joe Mandese - Thursday, October 16, 2008
In a move that will embed its new TV ad buying syst ...
- MediaCom Acquires Controlling Stake In Dutch Modeling Firm
MediaDailyNews, - Thursday, October 16, 2008
WPP Group's MediaCom Worldwide unit has acquired a 75% stake in J ...
- So Far, iPhone Standing Up To Rivals
Online Media Daily, Mark Walsh - Wednesday, October 15, 2008
The unleashing of so-called iPhone killers doesn't appear to have slowed dema ...
- Digital Ad Spend Up At The Expense of Traditional
Research Brief, Jack Loechner - Thursday, October 16, 2008
According to a new Epsilon CMO Survey, Chief Marketing Officers at ma ...
- Cause And EFX
MediaDailyNews, John Capone - Wednesday, October 15, 2008
The soundtrack should maybe have been Das EFX but it was ...
- Fine Heads ContentNext Media Research
MediaDailyNews, - Tuesday, October 14, 2008
ContentNext Media tapped Lauren Rich Fine as research director. She will auth ...
- Cause Related Marketing Influences Sales
Research Brief, Jack Loechner - Wednesday, October 15, 2008
The 2008 Cone/Duke University Behavioral Cause Study, released recently by Cone a ...
- Urban and Spanish-Language Stations Dominate Major Radio Markets
Research Brief, Jack Loechner - Tuesday, October 14, 2008
According to Arbitron's September Portable People Meter (PPM) radio ratings, African America ...
- Personal Information Online Disturbs Consumers
Research Brief, Jack Loechner - Monday, October 13, 2008
A poll recently released by the Consumer Reports National Research Center sho ...
- Azuki: Mobile Users Want Smoother Web Surfing
Online Media Daily, - Thursday, October 9, 2008
A survey by Acton, Mass.-based Azuki Systems reveals that 80% of U. ...
- Holiday Giftcard Giving To Shift To Necessities
Research Brief, Jack Loechner - Friday, October 10, 2008
According to Archstone Consulting, results of its 2008 Holiday Gift Card Surv ...
- Nielsen Launches Controversial 'Convergence' Panel, Tracks Both TV, Internet Usage
MediaDailyNews, Joe Mandese - Thursday, October 9, 2008
Following months of research, development and testing, Nielsen Co. Wednesday officially launch ...
- Local Search Is Hot, Yellow Pages Still Get Used
Online Media Daily, Tameka Kee - Wednesday, October 8, 2008
About 31% of consumers turn to a search engine first when they' ...
- Consumers Want to Interact With Companies on Social Media
Research Brief, Jack Loechner - Thursday, October 9, 2008
According to the findings of the 2008 Cone Business in Social Med ...
- Economy Is Culling Weakest Of Car Dealerships
Marketing Daily, Karl Greenberg - Tuesday, October 7, 2008
"As painful as it is and as bloody as it is, th ...
- Media Buyers Will Watch Online and TV For Most Campaigns
Research Brief, Jack Loechner - Wednesday, October 8, 2008
According to eMarketer's recent prognosis for online video advertising, the market wi ...
- Study: Young Men Give Nod To Net Over Tube
Online Media Daily, Mark Walsh - Tuesday, October 7, 2008
Nearly 70% of men ages 18 to 34 would rather rather gi ...
- Buy Online. Pickup Instore
Research Brief, Jack Loechner - Tuesday, October 7, 2008
According to the e-tailing group's recent Cross-Channel Shopping Study, "buy online f ...
- BIA Financial Acquires Kelsey, Will Dominate Data On Yellow Pages, Local Markets
MediaDailyNews, - Monday, October 6, 2008
BIA Financial Network, a leading research and consultancy firm for the med ...
- iPerceptions: 'Old School' Ad Units Fare Better Than Emerging Media
Online Media Daily, Tameka Kee - Friday, October 3, 2008
Advertisers seeking to pinch budgets might want to eschew rich media a ...
- Business Travel Spending A Mixed Bag
Research Brief, Jack Loechner - Monday, October 6, 2008
According to a new business travel survey conducted by the Association ...
- How To Reach Boomer 'Yesterdays,' 'Todays,' 'Tomorrows'
Marketing Daily, Karl Greenberg - Thursday, October 2, 2008
"If you are in the apparel or casual dining industry it's goi ...
- Despite Electronics, Most Girls 2-14 Stick With Traditional Toys
Research Brief, Jack Loechner - Friday, October 3, 2008
According to a new report from The NPD Group, girls age t ...
- Over-Content Ads Becoming More Acceptable
Research Brief, Jack Loechner - Thursday, October 2, 2008
Comments on a part of the Dynamic Logic AdReaction 5 Study, releas ...
- Pettit Replaces Cook At ARF
MediaDailyNews, - Wednesday, October 1, 2008
The Advertising Research Foundation has named Raymond Pettit senior vice president-research a ...
- MRC Moving On Uptown
MediaDailyNews, - Wednesday, October 1, 2008
Industry ratings watchdog the Media Rating Council (MRC) has relocated to 4 ...