- Simplicity Is Key To Brand Success, Inspires Loyalty In Customers
Online Media Daily, Gavin O'Malley - Wednesday, October 23, 2013
Worldwide, new research suggests that industries and brands are leaving nearly $ ...
- 90% of Women Execs Blame Overall "Image" For Career Holdbacks
Research Brief, Jack Loechner - Wednesday, October 23, 2013
According to a new Ipsos Reid poll of female executives commissioned ...
- For Shopper Marketing, Content Is King
Marketing Daily, Sarah Mahoney - Monday, October 21, 2013
Not only has it been the most important initiative in the pa ...
- Harley-Davidson, Apple, Avon, Amazon Tops In WOM
Marketing Daily, Tanya Gazdik - Monday, October 21, 2013
"Word of mouth ... is a key part of understanding customer satisfacti ...
- Free WiFi Helps In-Store Sales
Marketing Daily, Aaron Baar - Monday, October 21, 2013
"[Retailers should] embrace Wi-Fi because it allows customers to do additional resear ...
- Rich Media, Better Targeting To Drive Mobile Advertising Spend To $39.3 Billion By 2018
Mobile Marketing Daily, Steve Smith - Tuesday, October 22, 2013
Citing Facebook's mobile success story and the move away from "underperforming" mobi ...
- Print Ad Pages and Revenue Improve in Q3; Tablets More
Research Brief, Jack Loechner - Tuesday, October 22, 2013
The 3rd quarter PIB release confirms that marketers continue to increase the ...
- Mobile Video Engagement Runs Away From Desktop
Research Brief, Jack Loechner - Monday, October 21, 2013
According to new data from Unruly, video engagement rates on mobile devic ...
- Subway's Ads Ranked Highest Among Restaurants
Marketing Daily, Karlene Lukovitz - Thursday, October 17, 2013
Subway, Olive Garden and Sonic Drive-In are ranked highest by consumers wh ...
- Study: Younger Consumers Favor High Tech In Cars
Marketing Daily, Karl Greenberg - Thursday, October 17, 2013
Older consumers may have the cash for more sophisticated technology, but young ...
- Google Earnings Rise, Place Focus On Diversification
Online Media Daily, Laurie Sullivan - Thursday, October 17, 2013
Paid clicks rose 26% in Q3 2013 compared with the year-ago quart ...
- Over 50% Of Mothers Use Retail Apps
Online Media Daily, Gavin O'Malley - Thursday, October 17, 2013
Rivaling the most tech-savvy demographics, moms continue to wow Madison Avenue wi ...
- High Income Shoppers Do Dollar Stores
Research Brief, Jack Loechner - Friday, October 18, 2013
According to new research from Mintel, Dollar stores are popping up a ...
- Satisfaction: General Mills, Kraft Show Big Gains
Marketing Daily, Karlene Lukovitz - Wednesday, October 16, 2013
H.J. Heinz remained at the top of the food-company results, with ...
- Affluents Are Wary About Purchasing Online
Marketing Daily, Karl Greenberg - Wednesday, October 16, 2013
When it comes to the way affluents say they prefer to bu ...
- Forrester Offers Seven Steps to Better Marketing
Marketing Daily, Tanya Gazdik - Thursday, October 17, 2013
The key to the marketer's success is to focus on the nee ...
- Brand Marketing And Business Value Linked
Research Brief, Jack Loechner - Thursday, October 17, 2013
According to a new study from Edelman, brands are failing to perfo ...
- Hidden Searches And From Whom
SearchBlog, Laurie Sullivan - Thursday, October 17, 2013
Some 64% of adults have searched for something they would like ...
- Details About Digital Devices: How Affluents Use Smartphone And Tablets
Engage:Affluent, Stephen Kraus - Wednesday, October 16, 2013
One of the most profound changes in the Affluent marketplace has be ...
- Nielsen: Marketers Increase Global Ad Spend
Marketing Daily, Tanya Gazdik - Tuesday, October 15, 2013
Marketers continue to gradually increase their global ad spending, as expenditures gr ...
- Google Paid-Search CPCs Rise As CTRs Decline
Online Media Daily, Laurie Sullivan - Wednesday, October 16, 2013
It's becoming a bit more expensive to run a search campaign. T ...
- Social Media Mania Captures Consumer Companies
Research Brief, Jack Loechner - Wednesday, October 16, 2013
TATA Consultancy Services, in a new study addressing "How The Best Consum ...
- Industry Sees Strong Consumer Spending, Loyalty, Sales
Marketing Daily, Karl Greenberg - Monday, October 14, 2013
A quasi-strong economy, exciting vehicles, and some long-in-the-tooth cars needing replacement a ...
- Quality Content, Social Media Ups Brands In Search Engine Rankings
Online Media Daily, Laurie Sullivan - Monday, October 14, 2013
A study aims to prove that Google and Bing favor brands, b ...
- Better Understanding Shopping Cart Abandonment
Research Brief, Jack Loechner - Tuesday, October 15, 2013
According to Bronto Software and Magento, partnered with Ipsos, online shoppers ca ...
- Views From A Trailblazer: Q&A With Simulmedia CTO Alison Lowery
TV Board, Charlene Weisler - Tuesday, October 15, 2013
Simulmedia CTO Alison Lowery is one of a very few female chi ...
- Nestle Makes Top 10 In 'Most Loved Companies'
Marketing Daily, Karlene Lukovitz - Friday, October 11, 2013
Nestle was the only food maker to make the top 10 ...
- Improving The Path To Purchase
Marketing: Travel, Todd Wilson - Monday, October 14, 2013
Purchasing travel online isn't a linear experience. Finding the right destination, lodgin ...
- Batch And Blast Email Leaves Half In The Box
Research Brief, Jack Loechner - Monday, October 14, 2013
According to the Epsilon and Email Institute Q2 2013 North America Ema ...
- TRA Asks U.S. Judge To Reverse Herself
MAD, Steve McClellan - Friday, October 11, 2013
The TV audience research company said Thursday that Judge Shira Scheindlin's ruli ...