- Mobile Shoppers & 15-Mile Deal Limit
MobileShopTalk, Chuck Martin - Wednesday, August 20, 2014
Back-to-school mobile shoppers want a deal at the store but there's ...
- Can Marketers Be Hot On Social But Not Mobile?
MoBlog, Mark Walsh - Wednesday, August 20, 2014
The mobile banner has long been a subject of scorn, annoying use ...
- Marketers Face More Pressures Than Just Marketing
Research Brief, Jack Loechner - Wednesday, August 20, 2014
According to the results from the 2014 Korn Ferry Marketing Pulse Surve ...
- Most Posts Produce No Engagement
The Social Graf, Erik Sass - Wednesday, August 20, 2014
The vast majority of posts on social media sites produce no engagemen ...
- Innovid Pitches Ad Verification By Noting Weird Pattern of Pharma Ads
VidBlog, P.J. Bednarski - Wednesday, August 20, 2014
Innovid just released data that suggests pre-roll ads placed before videos ...
- ComScore Signs Deal With ThePlatform For Enhanced Video Analytics
MAD, Larissa Faw - Monday, August 18, 2014
ComScore's Digital Analytix video publishing system is integrating with thePlatform, a vid ...
- Digital Marketers Beef Up On Personalization
Marketing Daily, Karl Greenberg - Monday, August 18, 2014
Forty-eight percent of marketers queried reported that they face challenges in personalizi ...
- Mobile Commerce Sales: The March to $59 Billion This Year
MobileShopTalk, Chuck Martin - Tuesday, August 19, 2014
Many of the leading online retailers are reaping the rewards of mobi ...
- What's Behind The Mobile Message Boom?
Online Media Daily Europe, Jason Mander - Tuesday, August 19, 2014
Our latest data shows that WhatsApp is now the most popular messagi ...
- Hispanics Ahead Of The Digital Curve
Research Brief, Jack Loechner - Tuesday, August 19, 2014
According to an analysis of strategies of leading brands and forward-thinking markete ...
- Time-Shifting Increases, Live Viewing Doesn't, In Most Of Largest Nielsen Markets
Around the Net in Video, P.J. Bednarski - Monday, August 18, 2014
With the fall season not far from starting, the latest research sho ...
- Back-to-School Loyalty Carries Over To Year-End Holidays
Research Brief, Jack Loechner - Monday, August 18, 2014
According to findings from a new study by Merchant Warehouse, back-to-school shoppi ...
- Facebook Engagement Steady, Snapchat Continues Growth
Social Media & Marketing Daily, Mark Walsh - Friday, August 15, 2014
Facebook still dominates time spent among the top social media platforms, b ...
- Employers To Monitor Social Media More
The Social Graf, Erik Sass - Monday, August 18, 2014
Those evil bosses are at it again: more employers plan to beg ...
- Next-Gen Enthused About Video, Research Jobs
Video Insider, Jed Meyer - Friday, August 22, 2014
Everybody knows that you can learn as much from young people ...
- Millennial Auto Shoppers Are Digital, Mobile, Confused
Marketing Daily, Karl Greenberg - Thursday, August 14, 2014
The "Dukes of Hazzard"-themed ad campaign AutoTrader launched this year addresses so ...
- Horses Essential To U.S. Pet Market
Marketing Daily, Tanya Gazdik - Friday, August 15, 2014
"Because economic conditions have been improving, and because those horse owners th ...
- Hotels Turning To Mobile To Build Loyalty
MoBlog, Mark Walsh - Friday, August 15, 2014
Hotels are known for relying on loyalty programs to keep customers comi ...
- Social Media Ad Spend Shown To Influence Product and Service Research
Research Brief, Jack Loechner - Friday, August 15, 2014
According to a new Mintel report, total advertising spend on social med ...
- Social Media Users Are Fake to Be Real
The Social Graf, Erik Sass - Friday, August 15, 2014
As any brand marketer knows, one of the key elements of val ...
- Music Drives Preferences For Multicultural Americans
Marketing Daily, Karl Greenberg - Wednesday, August 13, 2014
On average, per Nielsen Music 360, multicultural Americans spend $7 more ...
- Millennials Crave Adventurous Breakfast Options
Marketing Daily, Karlene Lukovitz - Wednesday, August 13, 2014
In a recent survey on breakfast dishes, flavors and trends among 1,2 ...
- 89% of Back-to-School, Smartphone-Shopping Moms Looking for Coupons
MobileShopTalk, Chuck Martin - Thursday, August 14, 2014
No matter how you slice it, mobile consumers want to shop ...
- Social Media Creating More TV Fans
Research Brief, Jack Loechner - Thursday, August 14, 2014
According a new study by Nielsen, the rise of social TV h ...
- The Statistical Awe of YouTube
VidBlog, P.J. Bednarski - Thursday, August 14, 2014
Every so often, YouTube releases data about its awesome reach. It's ...
- Cheesecake Factory Ranked Favorite Casual Chain
Marketing Daily, Karlene Lukovitz - Tuesday, August 12, 2014
For the rankings, Market Force asked participants to rate their satisfaction wi ...
- New Study Examines Importance of Agency Roles - The Results Will Shock You
Mediapsssst, Richard Whitman - Tuesday, August 12, 2014
Yo, creatives. And account people. And media people. And, yeah, agency founder ...
- ... But Without Performance, You Have Nothing
Research Brief, Jack Loechner - Wednesday, August 13, 2014
According to a new study from Limelight Networks, Inc., the annual Sta ...
- TV Everywhere: The Great Unwatched
VidBlog, P.J. Bednarski - Wednesday, August 13, 2014
According the Hub survey titled TVE: The Big Story, 17% of responden ...
- CFO's Say Global Economic Uncertainty No Longer A Big Worry
MAD, Steve McClellan - Monday, August 11, 2014
An EY survey indicates that big companies in the media sector a ...