- Holiday Shopping & Using Mobile to Compare Prices
MobileShopTalk, Chuck Martin - Friday, November 7, 2014
The price better be right for in-store holiday shoppers this time aroun ...
- Gamified Ads Boost Engagement and Click-Through
Research Brief, Jack Loechner - Friday, November 7, 2014
According to a new study by Celtra, reported by VB Gamesbeat, game-li ...
- BDO Says Santa Will Be Giving Consumer Electronics
Marketing Daily, Sarah Mahoney - Wednesday, November 5, 2014
In its 2014 Retail Compass Survey of CMOs, a poll of 1 ...
- Holiday Shopping: In-Store vs. Out-of-Store Mobile Behaviors
MobileShopTalk, Chuck Martin - Thursday, November 6, 2014
Mobile shopping activity will be under many research microscopes this holiday seaso ...
- Note To Media: Mobile Users Want To Talk With One Another, Or Even Use a Flashlight, More Than They Want To Hear From You
MoBlog, Steve Smith - Thursday, November 6, 2014
Judging from a newly released leaderboard of most used apps, mobile ...
- Do The Math; Such A Deal
Research Brief, Jack Loechner - Thursday, November 6, 2014
During the 2013 holiday shopping season, the U.S. population spent more th ...
- Makers, Dealers Upping Per-Vehicle Spend, Thanks To Digital
Marketing Daily, Karl Greenberg - Tuesday, November 4, 2014
Auto marketers are still spending big on traditional media, with over ha ...
- Trade Shows And Referrals Best B2B Lead Generators
Research Brief, Jack Loechner - Wednesday, November 5, 2014
To understand which channels, offers, content types and technologies used and mo ...
- Marketing Still Uncoordinated At A Lot Of Companies
Marketing Daily, Karl Greenberg - Monday, November 3, 2014
The study, commissioned for marketing solutions firm Yes Lifestyle Marketing, finds th ...
- Univision Unveils New Hispanic Research Panel
MediaDailyNews, Erik Sass - Monday, November 3, 2014
With more and more marketers focused on reaching the U.S. Hispanics populatio ...
- Showroom Or Webroom With A Smartphone; Which?
Research Brief, Jack Loechner - Tuesday, November 4, 2014
Incidents of smartphone "showrooming," (seeing a product in a store, then buyi ...
- Adding Mobile Payments to the Restaurant Menu
MobileShopTalk, Chuck Martin - Monday, November 3, 2014
While various approaches to mobile payments continue, the questions remains if the ...
- App Happy: Mobile Is 'Personal', But Do We Really Know What That Means Yet?
MoBlog, Steve Smith - Monday, November 3, 2014
Apps are fun. Or at least they better be if they expe ...
- Analysis Finds Correlation Between Home Sales and Online Big Ticket Sales
Research Brief, Jack Loechner - Monday, November 3, 2014
According to BigCommerce, in its first report on client e-commerce sales, high ...