- Teens Prefer To Shop The Mall Instead Of Online
Online Media Daily, Sarah Mahoney - Friday, November 16, 2007
A new study finds that teens would rather go to the ma ...
- 'Chewy Vuiton' Wins Dog Fight With Louis Vuitton
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 15, 2007
A three-judge panel of the 4th U.S. Circuit Court of Appeals affirm ...
- Wal-Mart Exec Stresses Integration To Suppliers
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 15, 2007
John Andrews, Wal-Mart's new marketing guru, says that simplicity and integration a ...
- Frederick's Teasing Customers with First Celeb Catalog Cover
Marketing Daily, Karlene Lukovitz - Thursday, November 15, 2007
[Retail] The celeb angle, and "the undeniable consumer appeal" of Dita V ...
- A Greener Holiday As Retailers Embrace 'Lefteousness'
Marketing Daily, Sarah Mahoney - Thursday, November 15, 2007
[Retail] For marketers, "that means saying, 'Great, I'm glad you bought o ...
- Fashion Honchos Mull Change At WWD Conference
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 14, 2007
...
- Test Find No Seaweed In 'Seaweed' Clothing
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 14, 2007
Lululemon Athletica says its VitaSea line is made with seaweed fiber th ...
- Homeless Man's Fashion Line Soars
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 14, 2007
John Wesley Jermyn--nicknamed "The Crazy Robertson" and "The Robertson Dancer"-has been ...
- Hurtin' Home Depot Lowers Its Forecast
Marketing Daily, - Wednesday, November 14, 2007
Still getting pounded by the struggling U.S. housing market, The Home Dep ...
- CompUSA Intros Black Thursday, With Pie
Marketing Daily, - Wednesday, November 14, 2007
While a growing number of retailers are opening their doors before t ...
- Wal-Mart Predicts A Mildly Merrier Christmas
Marketing Daily, Sarah Mahoney - Wednesday, November 14, 2007
[Retail] While most retailers are forecasting ho-hum holidays, Wal-Mart is now looki ...
- Kohl's Hooks Up With Fila Sport
Marketing Daily, - Wednesday, November 14, 2007
Kohl's, which has been beefing up its name-brand merchandising deals, says ...
- Reebok Takes Its Turn At A Branded TV Series
Marketing Daily, Karl Greenberg - Wednesday, November 14, 2007
[Retail] The main objective with "Framed" is to showcase top athlete endorse ...
- 'Consumer Reports' Warns Against Gift Cards
Marketing Daily, - Tuesday, November 13, 2007
Consumer Reports is unveiling its latest public education campaign, warning holiday shoppe ...
- Sports Apparel Company Asks Consumers: 'How Do You Fila?'
Marketing Daily, Aaron Baar - Tuesday, November 13, 2007
[Retail] As a sports apparel company, Fila is dwarfed by better-known bran ...
- Private Label Is Growing But When Will It Take Off?
Marketing Daily, Karl Greenberg - Tuesday, November 13, 2007
[Retail] Even with private-label products from Safeway, Publix, Wal-Mart and Target, t ...
- Family Dollar Names VP/Advertising
Marketing Daily, - Monday, November 12, 2007
Family Dollar Stores has named Donald G. Smith vice president of marketin ...
- Target Puts The Game Show In Holiday Shopping
Marketing Daily, Nina Lentini - Monday, November 12, 2007
[Retail] The strategy offers consumers a sense of adventure by giving th ...
- 'Affordable Luxury' Strategy Faces Tough Economy
Around the Net In Brand Marketing, Thom Forbes - Friday, November 9, 2007
Stores selling so-called affordable luxury to aspirational buyers are starting to fe ...
- Macy's Looks To Stars In Holiday Turnaround Effort
Around the Net In Brand Marketing, Thom Forbes - Friday, November 9, 2007
Hoping to drive holiday traffic and win over shoppers in markets whe ...
- P&G Executive Will Take Over At Estée Lauder
Around the Net In Brand Marketing, Thom Forbes - Friday, November 9, 2007
Fabrizio Freda, former president of the Global Snacks division of Procter &am ...
- October Beat September, But Sector Is Still Soft
Marketing Daily, Aaron Baar - Friday, November 9, 2007
[Retail] To blame: warmer weather, higher fuel costs and tighter credit. "Weath ...
- Sears Positions Self As Holiday Wish Grantor
Marketing Daily, Aaron Baar - Friday, November 9, 2007
[Retail] The company is centering its efforts on the return of i ...
- Champion Targets $27 Million Campaign At Twentysomethings
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 8, 2007
Champion, the HanesBrands athletic apparel subsidiary best-known among consumers ages 30-50, ...
- Wal-Mart's Biggest Marketing Tool? Its Web Site
Marketing Daily, Laurie Sullivan - Thursday, November 8, 2007
[Retail] "The same behavior driving Google's growth reflects the increase in visito ...
- Iconix Inks Deals For Its Brands
Marketing Daily, - Thursday, November 8, 2007
Iconix has signed four separate license deals for its London Fog, O ...
- Convenience Stores Sign Deal With Nielsen
Marketing Daily, - Thursday, November 8, 2007
Eight convenience retailers, including Circle K, Cumberland Farms, Murphy USA, Valero a ...
- Solo Cup Grips Shoppers' Attention In Times Square
Marketing Daily, - Thursday, November 8, 2007
Solo Cup is running 15-second ads for SoloGrips four times an ho ...
- Study: Customer Service Should Be Central To Strategy
Marketing Daily, Karl Greenberg - Thursday, November 8, 2007
[Retail] "Retailers need to fix the disconnect between their offerings and customer ...
- Wal-Mart to Reveal Holiday Promotions Online
Online Media Daily, Laurie Sullivan - Thursday, November 8, 2007
Walmart.com CEO Raul Vazquez estimates many of the 10 million people w ...