- Google: Mobile Devices Influence Purchases
Online Media Daily, Mark Walsh - Monday, February 13, 2012
New findings from Google suggest that consumers are using smartphones, tablets a ...
- Boomers Shop Online To Save Money
Marketing Daily, Aaron Baar - Saturday, February 11, 2012
According to Integer Group and M/A/R/C Research, 52% of shoppers ages 50- ...
- CPG Marketers Need Better Shopper Strategies
MediaDailyNews, Steve McClellan - Friday, February 10, 2012
A new study from Booz & Company indicates that many consumer goo ...
- Victoria's Secret Launches V-Day Campaign
Marketing Daily, Karl Greenberg - Thursday, February 9, 2012
Victoria's Secret is launching its "Gorgeous" collection on Valentine's Day. The collecti ...
- Whole Foods Sales Up 8.7%; More Expansion Planned
Marketing Daily, Sarah Mahoney - Thursday, February 9, 2012
Whole Foods Markets says same-store sales climbed 8.7% in its fiscal fir ...
- Retailers' Apps Must Decide Strategy: Enrich Or Engage
Online Media Daily, Mark Walsh - Thursday, February 9, 2012
Most retailers have stumbled out of the gate when it comes ...
- Ellen/JCP: Haters Are My Motivators
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 9, 2012
The popular television talk show host and comedian Ellen DeGeneres said s ...
- Is Google Serious About Retail Stores?
Around the Net In Online Marketing, Frank O'Brien, Gavin O'Malley - Thursday, February 9, 2012
Elsewhere in Europe, Google could possibly open its first standalone retail sto ...
- Barbie Opens Up Her 'Big Pink Closet'
Marketing Daily, Sarah Mahoney - Wednesday, February 8, 2012
With Toy Fair 2012 just days away, Mattel says it is introduci ...
- McCormick To Open First Spice Store
Marketing Daily, Sarah Mahoney - Wednesday, February 8, 2012
Spice marketer McCormick & Co. is setting up shop. It plans ...
- Target's Jason Wu Sells Out
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 8, 2012
Target Corp.'s launch of its latest limited edition collection, by designer Jas ...
- Walmart Leaps Into Labeling Fray
Marketing Daily, Sarah Mahoney - Tuesday, February 7, 2012
Walmart has taken the wraps off its "Great For You" healthy-food labe ...
- For Abercrombie & Fitch, Buzz + Value = Loyalty
Marketing Daily, Sarah Mahoney - Wednesday, February 8, 2012
This week, "Marketing Daily" brings you exclusive coverage of the Brand Ke ...
- Goodyear Goes Mobile With New Site
Marketing Daily, Karl Greenberg - Tuesday, February 7, 2012
The Akron, Ohio-based company announced the introduction of a specific mobile sit ...
- Brand Websites Create Retail Store Buyers
Research Brief, Jack Loechner - Wednesday, February 8, 2012
According to a new Accenture/comScore/dunnhumbyUSA research study, highlighting the potential for bra ...
- Walgreens Launches 'Play Cupid' Campaign
Marketing Daily, Sarah Mahoney - Monday, February 6, 2012
To psych its 1.7 million fans up for Valentine's Day, Walgreens ...
- Win At Showrooming By Engaging
Marketing Daily, Sonia Misak - Tuesday, February 7, 2012
There has been a lot of press recently surrounding retailers' struggles wi ...
- Online Retail Spend Hits Nearly $50B In Q4
Online Media Daily, Gavin O'Malley - Monday, February 6, 2012
For the entire fourth quarter, online retail spending reached $49.7 billion ...
- Google Remains No. 1, But Traffic Source Percentage Wanes
SearchBlog, Laurie Sullivan - Tuesday, February 7, 2012
Google's influence continues to wane a bit across the Internet when ...
- NPD To Receive, Analyze Walmart POS Info
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 6, 2012
Here's a business symbiosis that could be modeled on the shark/pilot-fish relationshi ...
- Staples To Launch Tablet E-Commerce Site
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 6, 2012
Office supply retailer Staples is launching a new e-commerce site that optimiz ...
- Super Bowl Big At Costco
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 3, 2012
Costco, best known for food and household items, is offering three tick ...
- New Year, New Mojo: Stores Sales Strengthen
Marketing Daily, Sarah Mahoney - Thursday, February 2, 2012
Kantar Retail says its index, which tracks some of the country's large ...
- Citgo Continues 'Fueling Good' Program
Marketing Daily, Tanya Gazdik - Thursday, February 2, 2012
Houston-based Citgo is awarding Florida-based Canine Castaways, Inc. with $5,000 in Cit ...
- Macy's Makes CMO Changes
Marketing Daily, Sarah Mahoney - Thursday, February 2, 2012
Macy's says it is promoting Peter Sachse, CMO and chairman of macys.co ...
- Love QR Style: GGP Malls Offers Valentine's Day Code Hunt
MoBlog, Steve Smith - Friday, February 3, 2012
Beginning this week, shoppers at some of GGP's 136 locations will ...
- Ask, And You Shall Receive
Research Brief, Jack Loechner - Friday, February 3, 2012
A new survey from Cint shows that 62% of those surveyed sa ...
- Q&A: The Limited Cozies Up To Plus-Size Women
Marketing Daily, Sarah Mahoney - Wednesday, February 1, 2012
Anne Connell, SVP/strategy for branding agency Hornall Anderson, explains how her te ...
- Macy's Rolls Out Tribute Campaign: Hello, Brazil
Marketing Daily, Sarah Mahoney - Wednesday, February 1, 2012
Macy's says it is introducing a large-scale tribute campaign to Brazil, whi ...
- WPP Opens New 'Store,' Pitches 'Shopper Marketing'
MediaDailyNews, Steve McClellan - Wednesday, February 1, 2012
WPP has launched a new shopper marketing initiative, The Shopper Marketing Stor ...