- Macy's Takes Annual Flower Show Outside
Marketing Daily, Sarah Mahoney - Tuesday, March 6, 2012
Linked to its Brazilian-themed merchandising and marketing initiative, the show tent wi ...
- UGG Captures The Thrill Of 'The Chase'
Marketing Daily, Tanya Gazdik - Tuesday, March 6, 2012
UGG Australia is launching an integrated campaign that is a homage ...
- Mobile Aptitude: Nordstrom, Macy's, Dillard's Score Highest
Marketing Daily, Sarah Mahoney - Tuesday, March 6, 2012
A new study from BIGinsight measures the mobile aptitude of shoppers ...
- Coca-Cola, 7-Eleven Serve Up March Madness
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 6, 2012
Coca-Cola's PowerAde, the official sports drink of the NCAA, has joined wi ...
- Why Amazon Is Going Brick And Mortar
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 6, 2012
Amazon plans a Seattle brick-and-mortar retail concept. Why? Apparently, people actually li ...
- Dealerships Losing Younger Customers
Marketing Daily, Karl Greenberg - Monday, March 5, 2012
Whether for repairs, upgrades or customization work, dealership service is a $ ...
- Turf Wars Between Agencies Anger Marketers, Impact Shopping Experience
MediaDailyNews, Steve McClellan - Monday, March 5, 2012
While turf battles between agencies working on the same account aren't ne ...
- Cartier Creates Fantastical Film
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 5, 2012
The jeweler Cartier is launching a global campaign centering on a sho ...
- Lipton Taps Lady Antebellum For Campaign
Marketing Daily, Karlene Lukovitz - Friday, March 2, 2012
Lipton's new campaign for its Lipton Tea & Honey iced tea mix ...
- Correction: Nordstrom Rack Selling Used Shoes
Marketing Daily, Karl Greenberg - Friday, March 2, 2012
The March 2 Around the Net/Brand Marketing story "Nordstrom Rack To Se ...
- Ace Debuts First-Ever Paint Campaign
Marketing Daily, Tanya Gazdik - Sunday, March 4, 2012
Ace Hardware is hoping to increase consumer awareness of its paint departmen ...
- Nordstrom Rack To Sell (Slightly) Used Shoes
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 2, 2012
High-end department store Nordstrom is funneling its returned and worn shoes ...
- Target May Move Design Partnership Launches
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 2, 2012
During last week's conference call to discuss fourth-quarter earnings, an analyst ask ...
- Sam's Club Launches Bimonthly Magazine
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 2, 2012
Sam's Club's new own branded, bimonthly magazine, Healthy Living Made Simple, wi ...
- Urban Outfitters Teams With A Beautiful Life
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 2, 2012
A Beautiful Life Brands has teamed up with retailer Urban Outfitters ...
- NPD: Shoppers Mastering Art Of 'Showrooming'
Marketing Daily, Sarah Mahoney - Thursday, March 1, 2012
"These consumers are educated, engaged and ever-connected, between their laptops, their computer ...
- Budweiser Says, This QR Code's For You
Mobile Marketing Daily, Steve Smith - Friday, March 2, 2012
If you ever wondered where your beer came from, then Anheuser Bus ...
- Girl Scouts Bake M-Commerce Into Cookie Mix
MoBlog, Steve Smith - Friday, March 2, 2012
More than 30 Girl Scout Councils across 23 states are empowering the ...
- What Is Martha Stewart, The Brand?
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 1, 2012
Martha Stewart Living Omnimedia generated more than a billion dollars in reta ...
- Consumers Flock To Dollar Stores
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 1, 2012
The $52 billion dollar-store industry has been expanding as middle-class shoppers tra ...
- Macy's Gets Face(book)lift; Expands 'Ecosystem'
Marketing Daily, Sarah Mahoney - Wednesday, February 29, 2012
Unveiling a new Facebook look as one of the first retail bran ...
- Weather, Consumers Kind To Stores In February
Marketing Daily, Sarah Mahoney - Thursday, March 1, 2012
Specialty clothing stores were among the best performers, including Victoria's Secret a ...
- Staples Posts Stronger Sales
Marketing Daily, Sarah Mahoney - Wednesday, February 29, 2012
Staples says its fourth-quarter sales rose 1% to $6.5 billion, while n ...
- High Gas Prices Hurt Convenience Stores
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 29, 2012
Rising oil prices are forcing consumers to cut back on purchases ...
- Dixons Readies On-Demand Film, TV Service
Around the Net In OMD Europe, Nina Lentini - Tuesday, February 28, 2012
The UK's largest electrical retailer will promote the service, which launches Mar ...
- Walmart Beats Target, Retains Slight Price Edge
Marketing Daily, Sarah Mahoney - Tuesday, February 28, 2012
In their ongoing tug-of-war for consumers' grocery carts, Walmart has again beat ...
- Walgreens To Open New Concept In Boston
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 28, 2012
Walgreens will use the former Borders space at Downtown Crossing in Bost ...
- Will JCPenney's 'Ellen' Ads Backfire?
Marketing Daily, Sarah Mahoney - Monday, February 27, 2012
Some critics say the ads, from San Francisco-based Brandadvisors, are premature ...
- Lowes Results Beat Expectations
Marketing Daily, Sarah Mahoney - Monday, February 27, 2012
Lowe's says sales for its fiscal fourth-quarter jumped 11% to $11.6 billio ...
- Survey: Americans Want To Save Tax Refund
Marketing Daily, Sarah Mahoney - Friday, February 24, 2012
The survey, conducted for NRF by BIGinsight, reports that 66.2% expect ...