- This Is What An Advanced Attribution Model Looks Like
Search & Performance Insider, Laurie Sullivan - Thursday, September 21, 2023
"You don't need to eat the elephant in one bite," M^2 C ...
- 2023 U.S. Business Openings Tracking To Beat Previous High
MediaDailyNews, Laurie Sullivan - Tuesday, August 29, 2023
Yelp released data Tuesday that suggests "strong national growth" across all busine ...
- Google Maps -- One-Third Of People Don't Trust It
Search & Performance Insider, Laurie Sullivan - Monday, July 31, 2023
A survey by user-generated mapping platform Atly suggests an "alarming level ...
- Google Merchant Center Policy Tags AI-Generated Reviews As Spam
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 28, 2023
Automated review content created by generative AI will be considered spam a ...
- Roomster Nears Settlement With FTC Over Fake Reviews
Digital News Daily, Wendy Davis - Wednesday, July 5, 2023
Apartment finding service Roomster has reached a tentative settlement with the feder ...
- Google AI Efficiencies Expand Across Search, Shopping, Maps, Bard
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 14, 2023
Detailed queries about a location retrieves a snapshot of information from acro ...
- Amazon Tests AI To Summarize Product Reviews
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 13, 2023
Amazon is testing the use of AI in its shopping app ...
- Amazon Leads In Fake Reviews As Consumer Trust Continues To Erode
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 12, 2023
Sixty-three percent of U.S. consumers surveyed said they are more concerned abo ...
- Tripadvisor Leans Into Fight Against Fake Reviews
Search & Performance Insider, Laurie Sullivan - Wednesday, April 19, 2023
Reviews left on Tripadvisor in 2022 rose more than 20%, compared wi ...
- Most Consumers Read Online Reviews On Brand Quality
Research Intelligencer, Robert Williams - Thursday, March 16, 2023
More than half of survey respondents said online reviews need to ...
- Yelp Reports Advertising Revenue Rose 15% In 2022
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 9, 2023
Yelp CFO David Schwarzbach noted that while demand for home-service providers h ...
- Yelp Weighs In With FTC Over Fake Reviews
Digital News Daily, Wendy Davis - Monday, January 9, 2023
Review platform Yelp is urging the FTC to consider fining anyone involv ...
- 88% Of Yelp Survey Participants Say It's Important To Understand Review Platform Reliability
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 30, 2022
Some 88% of respondents to a survey said it's important to understa ...
- FTC Considers New Rules To Combat Phony Reviews
Digital News Daily, Wendy Davis - Thursday, October 20, 2022
"Fake and deceptive reviews and other endorsements have long been problematic, a ...
- FTC Wants Platforms To Crack Down On Fake Reviews
PolicyBlog, Wendy Davis - Thursday, September 15, 2022
"Platforms are in the best position to fix the review ecosystem ...
- BrightEdge Data Identifies Search And Optimization Patterns For Holiday Season
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 24, 2022
As brands grab real estate and keyword rankings in organic search, BrightEd ...
- Mentions Of Inflation In Reviews Rise At Record-High Rates On Yelp
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 20, 2022
The Yelp report, a benchmark of local economic strength, reveals changes ...
- Amazon Sues Facebook Group Admins, Targets Fake Review Brokers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 19, 2022
Amazon on Tuesday filed legal action against the administrators of more th ...
- FTC Puts Review Platforms On Notice For Violations
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 4, 2022
Ten review management platforms were put on notice by the FTC. Lette ...
- Star Ratings And Words Make Reviews Trustworthy And Helpful, Survey Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 7, 2021
Along with a star rating of 1 to 5, how many wor ...
- Performance Tool Lets Brands Measure Impact Of TikTok Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 1, 2021
Survey data shows how DISQO measured the in-feed performance of TikTok a ...
- Tripadvisor Found And Removed 1 Million Fraudulent Reviews In 2020
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 27, 2021
Of all reviews submitted to Tripadvisor for inclusion on its site, 3. ...
- Q&A Interaction Drives 157% Lift In Conversions
Search & Performance Insider, Laurie Sullivan - Monday, October 4, 2021
The PowerReviews study reveals that when product Q&As are missing, one ...
- Secrets Behind Local Organic Search Traffic
Search & Performance Insider, Laurie Sullivan - Wednesday, August 25, 2021
Data from Milestone research shows local is the second-largest channel behind organ ...
- Fake Online Reviews Becoming A $152 Billion Problem, CHEQ Finds
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 14, 2021
Amazon says less than 1% of reviews are fake, according to ...
- Google Sees Consumers Post 67% Of Reviews
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 28, 2021
Birdeye analyzed data from more than 60,000 businesses to understand the pandemic ...
- Netflix Dominates 'Demand Share' Of Streamers
Television News Daily, Wayne Friedman - Tuesday, April 20, 2021
Netflix accounted for the top seven of 10 most in-demand original ser ...
- Nexstar Inc. Buys BestReviews Site For $160 Million
Publishers Daily, Sara Guaglione - Thursday, December 17, 2020
Tribune Publishing invested $66 million in the now-profitable review and recommendation si ...
- Abrams Media Launches Whiskey Review Site
Publishers Daily, Sara Guaglione - Tuesday, December 8, 2020
The company is comparing 'Whiskey Raiders' to the way the 'Rotten Tomatoe ...
- Yelp Becomes Barometer For Health And Wealth Of Local Business Economy
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 22, 2020
Permanent closures for retail businesses skyrocketed in the last month. Of t ...