Tag results for "roi" for 2008
- Click-Through Plus View-Through Completes ROI MeasurementEvan Neufeld, comScore vice president of advertising solutions, says though "With onli ...
- Numbers, Numbers, Numbers ... Is That All There Is? It's one of those days when dreary metrics seem to dominate t ...
- ANA Study: CFOs Don't Believe Marketing's ROI Claims Six in 10 financial executives believe their companies' marketing departments have ...
- Word of Mouth Looking For A Measurement Standard ...
- Taking Measure: Taking Stock of the TradeI won't get wistful, but as I write, I'm finishing my la ...
- Up Close With Hank: A Look At MTV Networks' UpfrontWhen MTV Networks holds its upfront presentation May 8, it promises ...
- 'Project Apollo' Demise Blamed On Lack Of Financial Support: Arbitron "Project Apollo's" demise came principally from advertisers' unwillingness to continue paying f ...
- Logging In: Another Type of Climate ChangeIn case you haven't noticed, the economic climate has been getting ...
- Logging In: We Are the BeefIn the early 1980s, Wendy's ran a now famous television campaign whe ...
